Avtex, a renowned end-to-end customer experience (CX) deployment partner for Microsoft, will now cater to Genesys. It will offer premium CX technology solutions to Genesys as part of its strategic collaboration. It will now feature as Genesys Value Add Reseller; building, delivering and supporting products and solutions available on the Genesys Customer Experience Platform.

Genesys is an omnichannel CX optimization and workload management platform that sells cloud-based and SaaS to mid-sized and large businesses.  Avetex’s entry into its elite Value Add Reseller list will bring accuracy, consistency and vision, specific to the organization, delivering the highest integrated experience to users along customer’s journey.

[Research News] Genesys named a leader among #cloud and on-premise vendors in two separate @Forrester Wave reports: https://t.co/NE3V0nQ5TR pic.twitter.com/R0E2IOblAv

— Genesys (@Genesys) January 3, 2017

Currently, Avetex offers seamless integration between its various Customer Experience solutions—Contact Center, Enterprise Management Platforms, Marketing and Innovation and so on. Genesys will deploy Avetex’s fast and flexible web-based architecture to build flawless CX.  Both companies share the common vision of enabling their clients to create and sustain seamless and superior customer experience across all channels of engagement.

Genesys Value Add Reseller is an extension of Genesys sales and support that enables users to upgrade to higher functionalities and features. Avetex is expected to leverage on Genesys’ omnichannel integrations to execute content center back-office automation using Microsoft Digital CX technologies.

Avetex offers a 360-degree perspective on customer experience by offering solutions from CRM, Cloud and Mobile, Office 365, unified communications, contact centers, portals, and customer relationship management. It also offers Business Intelligence and System integration solutions.

The latest partnership with Genesys comes at the backdrop of Avetex’s growing stature in providing world-class CX platform solutions. Avetex was honored with the 2016 Interactive Intelligence PureCloud Pace Setter Award. Earlier, the Microsoft Gold Partner and Interactive Intelligence Platinum Elite Partner acquired Webfortis in February 2016, thus announcing its arrival into the contemporary league of Customer Experience technology developers. Being a part of the 2016 Inner Circle for Microsoft Dynamics, Avetex is likely to add significant commercial and knowledge value to Genesys’ intelligent and pro-active omnichannel platform.