Creative Group, a full-service meeting, incentive and recognition company, announced today the hiring of Jamie Schwartz as Senior Director, Individual Performance Solutions to accelerate the growth and strategic partnerships of this division.

“Following a year of unprecedented market changes, Jamie will be a growth multiplier for our incentive business,” said Creative Group Vice President, Design & Insights, Melissa Van Dyke. “Jamie’s extensive experience in the incentive industry paired with her strengths in go-to-market strategic planning, new product development and sales success, will support our corporate ethos of helping our clients thrive,” she concluded.

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“As business metrics have changed in so many industries, I see this move to Creative Group as an exciting opportunity to help clients adapt their sales incentive, loyalty and recognition programs to meet current market needs,” said Schwartz. “I’m excited to support the corporate mission to lead, guide and consult clients in new ways.”

Creative Group offers innovative sales and channel incentive solutions and reward and recognition programs, as well as event management and experience design for meetings, product launches, tradeshows, user conferences and group travel incentives.