Browsing Tag

Product Development

Create Independent Thinkers Not Insight Bottlenecks

Data is the backbone that powers some of the most innovative and creative companies on the planet. The ability to harness data to create actionable insight is an essential tool that companies of all sizes need to adopt to stay ahead of the curve. Ensuring that their business strategy is backed up by insight, rather than guesswork is often the difference between success and failure in today’s fast-changing marketplace. Despite this, achieving a data-driven approach is easier said than done. Some of the world’s leading…

Letting Simplicity Drive Product Development

Albert Einstein is often quoted as saying, “Everything should be made as simple as possible, but not simpler.” This philosophy can and should be taken to the software world. If you are going to develop technology to be used by a business, strive to make it as simple as possible, but not simpler. If you’ve made it simpler you’ve lost something important. So how do you apply this approach to software development? First, you need to recognize that simple does not equal less powerful. This stems back to the Pareto Principle,…

MarTech Interview with Don White, CEO at Satisfi Labs

"Every customer is the foundation of our company, so our growth comes from ‘same-store sales’ as we expand our current customer commitments with new products and services." Tell us about your current role and journey to Technology. What inspired you to establish Satisfi Labs? I am the co-founder and CEO at Satisfi Labs. I got my start at Bloomberg and loved working there and was able to hold leadership positions in Operations, Product Development and Sales. I then joined a start-up called Datahug to see if I could…

How Product and Marketing Teams Build Go-to-Market Roadmaps Together

Product teams are experiencing a painful failure — few are successfully launching what gets built. In a 2019 global survey by Roadmap.com of product and marketing teams, two-thirds of product managers said that their companies manage product launches only “somewhat well.” Why the struggle? According to the survey of over 500 people, launch failure is largely due to a fundamental misalignment between product and marketing teams. Product managers reported hurdles such as broken communication, a lack of support, and (perhaps…

Calldorado Announces Appointment of Co-CEO

Calldorado Co-Founder and COO, Mathias Schrøder, Appointed Co-CEO Danish based mobile-tech company, Calldorado, announced the appointment of Mathias Schrøder as Co-Chief Executive Officer, effective immediately. Mr. Schrøder has served as Chief Operating Officer since co-founding the company in April 2016. Prior to this Mr. Schrøder held a position as COO of Austrian publishing house CIAmedia GmbH and as Chief Product Officer in adaffix GmbH. “It’s a great honor to be named co-CEO of Calldorado alongside Claudia…

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work."Tell us about your role and how you got here? I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product…