Browsing Tag

Product Development

Aggressive Growth Ushers Aisera to $40M in Series C Funding, Led by Icon Ventures, as it Redefines Enterprise Service Management Through AI…

Aisera, the world's first AI-driven platform that automates tasks, actions and workflows for employees and customers, announced today that it has secured $40M in Series C funding. The round was led by Icon Ventures, with participation from new investor World Innovation Lab and existing investors True Ventures, Menlo Ventures, Norwest Venture Partners, Khosla Ventures, First Round Capital, Webb Investment Network, and Sherpalo. The company, which has now raised over $90M in total funding, intends to invest the capital for…

AppTweak Raises $22 Million in Series B Funding to Grow App Store Optimization (ASO) Platform Worldwide

AppTweak, pioneer and leading App Store Optimization (ASO) platform driven by data science and trusted by the largest apps and games, announced today a $22 million investment in Series B funding from early investor Media Group Rossel. AppTweak intends to use the funds to strengthen its international presence, notably in APAC and EMEA, expand its app marketing platform and broaden its managed services. Launched in 2014, the Brussels-headquartered company was one of the first to provide app developers and game…

AeC Lauded by Frost & Sullivan for Employing a Mix of Technology and Human Expertise To Further Strengthen Its Position In The…

Based on its recent analysis of the Brazilian customer experience (CX) outsourcing services market, Frost & Sullivan recognizes AeC with the 2021 Brazilian Customer Value Leadership Award. AeC combines technology expertise with human relationship experience to develop customized solutions for diverse customers. It offers one of the most competitive price/performance value propositions in the market as well as outstanding quality, training, and a world-class technology portfolio aligned with leading global standards.…

Ashish Jain Joins Arkose Labs’ Leadership Team As Chief Product Officer

Arkose Labs, provider of online fraud and abuse prevention technology, today announced an appointment to its leadership team, with the addition of Ashish Jain as Chief Product Officer, starting today. With more than 25 years of experience in technology and leading product teams in the identity, mobility and security space - Ashish is a visionary in product development and will bring his extensive background in building scalable products to the Arkose leadership team. Marketing Technology News: Why Brands Need to Embrace the…

Noogata Unveils No-Code Platform To Scale Enterprise AI

$12M seed round funding will be used to spur digital transformation, unlock data and expand to new industries Noogata, the leader in radically simple, no-code artificial intelligence (AI) data analytics for enterprises, today announced that it has secured a $12 million seed funding led by Team8 with participation from Skylake Capital. Investment proceeds will power product development and organizational expansion to fast-track and scale Noogata’s innovative enterprise AI offering; support the company’s expansion into…

Point B Inc. To Make Initial Investment of More Than $15 Million in Technology in 2021, Transforming Consulting for Customers Across the…

As the initial stake in the ground for many investments and innovations to come, Point B Inc., a consulting company that puts humans at the center of change, will invest more than $15 million into technology acquisitions, joint ventures and product development in 2021. In a move that transforms the way consulting firms work with customers, Point B can quickly amplify insights, recommendations, and actions for customers through technology. Marketing Technology News: Latest in Content Advertising: No more Facebook News…

Veriff Appoints Duncan Steblyna as VP of Product

Duncan Steblyna joins the leading global identity verification (IDV) provider Veriff as its new VP of Product. Steblyna brings more than a decade of product development and strategy experience to his new role, where he will be leading Veriff's product team through its next phase of rapid growth, meeting the rising demand from customers for reliable identity verification solutions. Marketing Technology News: Former Kantar Media Global CEO Andy Brown Joins TVSquared as Executive Advisor " The growing concerns around…

Sounder Raises $2.15M in Follow-on Seed Round to Bring Podcast Management and Monetization to Creators

Sounder , the industry’s first end-to-end podcast management and monetization platform built with and for creators, today announced the completion of a $2.15M follow-on round for a total of approximately $4M of seed financing raised in the past 14 months. The $2.15M raise was led by Ulu Ventures, and joined by new and existing investors including Newark Venture Partners and Xoogler.co, a community of Google alumni and current Google employee investors, and individual Spotify and Google executive angel investors.…

Infosys Completes Acquisition of Kaleidoscope Innovation

Infosys, a global leader in next-generation digital services and consulting, announced that it has completed the acquisition of Kaleidoscope Innovation, a full-spectrum product design, development, and insights firm innovating across medical, consumer, and industrial markets, bolstering capabilities in the design of smart products. This follows the announcement the company made on September 03, 2020. Marketing Technology News: Study: Brands Have Yet to Create the Post-COVID-19 Digital and Mobile Experiences Customers…

Create Independent Thinkers Not Insight Bottlenecks

Data is the backbone that powers some of the most innovative and creative companies on the planet. The ability to harness data to create actionable insight is an essential tool that companies of all sizes need to adopt to stay ahead of the curve. Ensuring that their business strategy is backed up by insight, rather than guesswork is often the difference between success and failure in today’s fast-changing marketplace. Despite this, achieving a data-driven approach is easier said than done. Some of the world’s leading…

Letting Simplicity Drive Product Development

Albert Einstein is often quoted as saying, “Everything should be made as simple as possible, but not simpler.” This philosophy can and should be taken to the software world. If you are going to develop technology to be used by a business, strive to make it as simple as possible, but not simpler. If you’ve made it simpler you’ve lost something important. So how do you apply this approach to software development? First, you need to recognize that simple does not equal less powerful. This stems back to the Pareto Principle,…

MarTech Interview with Don White, CEO at Satisfi Labs

"Every customer is the foundation of our company, so our growth comes from ‘same-store sales’ as we expand our current customer commitments with new products and services." Tell us about your current role and journey to Technology. What inspired you to establish Satisfi Labs? I am the co-founder and CEO at Satisfi Labs. I got my start at Bloomberg and loved working there and was able to hold leadership positions in Operations, Product Development and Sales. I then joined a start-up called Datahug to see if I could…

How Product and Marketing Teams Build Go-to-Market Roadmaps Together

Product teams are experiencing a painful failure — few are successfully launching what gets built. In a 2019 global survey by Roadmap.com of product and marketing teams, two-thirds of product managers said that their companies manage product launches only “somewhat well.” Why the struggle? According to the survey of over 500 people, launch failure is largely due to a fundamental misalignment between product and marketing teams. Product managers reported hurdles such as broken communication, a lack of support, and (perhaps…

Calldorado Announces Appointment of Co-CEO

Calldorado Co-Founder and COO, Mathias Schrøder, Appointed Co-CEO Danish based mobile-tech company, Calldorado, announced the appointment of Mathias Schrøder as Co-Chief Executive Officer, effective immediately. Mr. Schrøder has served as Chief Operating Officer since co-founding the company in April 2016. Prior to this Mr. Schrøder held a position as COO of Austrian publishing house CIAmedia GmbH and as Chief Product Officer in adaffix GmbH. “It’s a great honor to be named co-CEO of Calldorado alongside Claudia…

Interview with Alan Fletcher, Chief Product Officer, Demandbase

"The amounts of data we now have access to is massive, and the traditional methods of analyzing and rationalizing data in spreadsheets no longer work."Tell us about your role and how you got here? I am the Chief Product Officer at Demandbase where I lead the company’s overall product vision, innovation, and strategic execution. Prior to Demandbase, I was co-founder of Spiderbook, an Artificial Intelligence-driven enterprise sales engine, which Demandbase acquired in 2016. I’d also spent 25 years in executive level product…