Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future

“By showing us not just what customers do but why, FullStory helps ensure we are providing the best possible digital experience – and getting the maximum value from each technology investment we make,” continued Powell. “Our teams rave about the power and usability of the FullStory platform and it is an indispensable part of our digital transformation.”

“FTD and FullStory are completely aligned that the future belongs to digital-first organizations who put customers at the center of every aspect of their business,” said FullStory founder and CEO Scott Voigt. “We’re proud to provide the digital insights and analytics that will help FTD’s business bloom. Our partnership will enable the brand to transform in harmony with partners, customers, and everyone who digitally engages with the brand.”