Browsing Tag

customer behavior

Study: Businesses Must Become Agile, Adapt Quickly to Pandemic-Related Changes

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, released a new report—"COVID-19 Reshapes the Global Customer Engagement Landscape"—detailing changing consumer preferences and behaviors and how businesses and service providers need to transform their customer engagement strategies to become more agile and adapt to changes driven by the COVID era. This report follows the January 2020 Vonage Global Customer Engagement Report and captures unique insight about…

CXInfinity Launches AI-Driven Digital Omnichannel Platform

Today, 70% of banking takes place online. Customers prefer to engage with a brand via more than 3 or 5 channels. The shift of customer behavior towards digital engagement is evolving rapidly. The old school fundamentals of cold calling turn out to be one of the reasons for customers churning. Analyzing the drift in customers' preferences, CXInfinity – the digital omnichannel engagement platform, has designed an all-in-one engagement solution for the banking industry. Over 80% of customers expect a seamless…

Lifesight Launches Customer Intelligence Platform

Lifesight, a customer intelligence company, officially launched it's brand new customer intelligence platform globally. With the current crisis affecting millions of businesses globally, there is a huge demand for accurate and fresh consumer data that can help businesses understand customer behavior change and how to market to them in the new normal. With that in mind, Lifesight's newly updated platform aims to help brands and enterprises solve this problem by leveraging identity resolution and data enrichment to power their…

Outlier Analyzes More Data Sources to Identify Trends in Customer Behavior

New integrations unlock more valuable customer data for richer analysis With its automated business analysis (ABA) platform, Outlier discovers and elevates unexpected changes in consumer behavior, customer demographics and buying patterns. For marketers and business analysts, this means unexpected behavior tied to any campaign, program or customer behavior can be flagged quickly, reviewed and used to adjust strategy accordingly. The Outlier ABA platform enables data storytelling by automatically providing customers with…

Better Together: SiteSpect and Contentsquare Integration

SiteSpect, the optimization and personalization innovator, announced its integration with Contentsquare, a leading digital experience analytics platform that helps companies optimize customer journeys and increase conversion rates. With this integration, companies can combine SiteSpect’s personalization and A/B testing tools with Contentsquare’s experience analytics solution to better understand customer behavior and take the digital experience to the next level. Marketing Technology News: Instagram and Facebook Selling…

CXInfinity Omnichannel Experience Help Brands Promote Contactless Commerce

From online doctor consultations to work from home culture to contactless commerce, everything is becoming the new normal. CXInfinity has optimized its solutions to meet customers' expectations in the present time without impacting performance. Where 9 out of 10 customers expect omnichannel experience, CXInfinity empowers brands to implement sustainable digital engagement strategies for contactless commerce. Marketing Technology News: Game-Changing NetSuite Integration Application Debuts Businesses can take advantage of…

Evolv Applauded by Frost & Sullivan for Its Revenue-driving Customer Experience Optimization Technology

Based on its ongoing analysis of the global customer experience management space, Frost & Sullivan recognizes Evolv Technology Solutions, Inc. (Evolv) with the 2020 Global Technology Innovation Leadership Award for dramatically enhancing revenue generation for a company's digital presence. By applying artificial intelligence to the creative process, the company's solution curates and assesses hundreds of ideas in thousands of combinations at a time. Evolv's solution is faster than traditional testing solutions and more…

Dynata Acquires CrowdLab, Expanding Research & Insights Opportunities for Brands to Connect with Consumers

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

New BIGtoken Consumer Research Study Reveals How TV and Movie Consumption Behaviors Changed Throughout the Global Pandemic

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares BIGtoken users’ TV and movie consumption behaviors one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their TV and movie consumption behaviors. Later, the company redeployed the same survey in August to compare results. Marketing Technology News: Mastercard Launches Frictionless…

Nuvi Adds Emotion Analytics to Industry-Leading AI-Language Engine for Powerful Customer Experience Insights

Nuvi, the leading enterprise Social Customer Experience (CX) platform, announces the release of emotion analytics (EA) software, a new addition to their proprietary language engine. While consulting with various high-profile brands, Nuvi realized a need for the marriage of emotion and sentiment analysis as organizations seek for increasingly granular audience data that retains a high degree of relevance. To meet this need, millions of social and online mentions were manually annotated to engineer machine learning models…

Verizon Media Enables Grocery Shopping From Email – an Industry First

Yahoo Mail users will now be able to fill Walmart shopping carts directly from their inboxes - transforming commerce experience for consumers What you need to know: Verizon Media captures offline to online customer behavior shifts and creates a more integrated shopping experience for the company’s nearly 900 million users Yahoo Mail users can now shop directly from their inbox at Walmart, the biggest grocery retailer in the U.S. No other email provider allows users to fill a shopping cart directly from their email…

Amplitude Announces New Breakthrough in Product Analytics

Industry-First No-Code Milestone Analysis Will Help Product Teams Identify How New Users Become High-Value Customers Amplitude, the leader in product intelligence, today announced the launch of its new milestone analysis capability. An industry first, Amplitude’s no-code milestone analysis empowers product teams to pinpoint the exact moments in the customer journey that convert new users into high-value customers. By identifying these key milestones, product teams can engineer product experiences to ensure that more…

Deepening Customer Connections Through the Power of Data

While this year’s pandemic presents many challenges to marketers, it also presents many more opportunities, particularly as consumer activity rapidly moves online. In this article, we explore how marketers who have created a data-driven link between marketing activity and the commercial impact of that activity on brand they support through analytics, are the ones best placed to grow from change. Increased digital consumer activity means a wealth of new data on consumer behaviour is being uncovered every day, not to…

TechBytes with Tom Simpson, SVP Brand & Exchange at AdColony APAC

Hi Tom, please tell us about your journey into MarTech/AdTech. Tell us more about your role and team you handle at AdColony. I started my journey as a marketer 15 years ago, and gradually voyaged through industries. I began my career in the agency world, and then on into tech, which is where I am now. Every move I made was done with the simple goal of learning something new, as the foundation of my interests lay with people, and the world I live in. As time went by, my interests went from aspiring to be the best…

The Future Is Here: When Online Shopping Becomes the Only Channel

The COVID-19 global pandemic brings with it a new reality—a “new normal.” As more people around the world are confined to the walls of their homes due to government restrictions and distancing rules, several retailers have begun closing their doors in response. This presents an opportunity for eCommerce businesses as the global crisis has driven shoppers to shift their shopping habits online. Compared to the previous year, there have been rising transaction volumes online, especially in the home products, DIY products,…

Exponea Launches “New Normal” Framework to Help Marketers Deliver Growth Post-Pandemic

Designed specifically for retail and e-commerce, the framework assesses readiness and response capabilities for a rapidly changing, volatile market; delivers next steps and resources for business survival Exponea, the global market-leading Customer Data and Experience Platform (CDXP), launched its "New Normal" framework in response to COVID-19. The framework includes a comprehensive self-assessment exercise, placement on the New Normal Ecommerce Quadrant, and a tailored step-by-step guide to improving a company's position…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

Survey Finds Retail and CPG Companies Prioritize Customer Behavior Analysis to Guide Strategy, but Few Understand How to Use It

With unexpected changes in consumer behavior and a “new normal” buying landscape, using data to drive strategic business decisions is more important than ever Four out of five retail and consumer packaged goods (CPG) companies say that customer behavior analytics is a strong priority for their brand today, indicating that it will continue to grow in importance. Yet, most are failing to use it effectively. Organizations have been experimenting with advanced analytics, but now, as erratic buying behaviors are expected to…

How Is AI Changing CRM?

2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

Gartner Says CMOs Should Take Four Immediate Actions to Prepare for Coronavirus-Related Issues

Marketing Leaders Must Develop Contingency Plans to Address Changing Customer Needs and Disruptions to the Workplace, Events and Tactics Chief marketing officers (CMOs) and marketing leaders face an uncertain and rapidly evolving situation as a result of the coronavirus, and they must take an aggressively proactive approach to preparing their organization for disruption, according to Gartner, Inc. “CMOs who wait for shifts in customer perceptions and needs, interruptions to supply chains and operations, or restrictions…