Browsing Tag

analytics solutions

Brightleaf Solutions Announces Successful Completion of SOC 2 Type II Compliance Certification

Independent audit affirms Brightleaf’s internal controls and processes Brightleaf Solutions, Inc., a leading provider of contract data extraction and analytics solutions, today announced that it has completed its SOC 2 Type II audit. This attestation shows Brightleaf’s strong commitment to the security of its client’s sensitive information while delivering high-quality services to extract meta-data and other information from their contracts. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy…

Idahoan Partners With IRI to Drive Continued Growth and Expand Consumer Base

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Idahoan Foods continue to deepen their strategic relationship with a focus on driving actionable insights based on an understanding of the competitive landscape and Idahoan consumers. With access to IRI’s tested and proven industry-leading suite of solutions through the IRI Unify visualization platform, Idahoan is able to identify and capitalize on emerging market trends and ultimately win in the marketplace. “IRI…

FTD Puts the Customer at the Center of Its Digital Transformation With FullStory

FullStory, a global leader in digital experience insights and analytics, today announced that FTD, a leader in the floral industry for more than a century, has switched to the FullStory platform as it realigns its technology to provide an outstanding experience to every customer, everywhere they shop. Through FullStory, FTD can understand, measure, and improve the digital experience based on nuanced diagnostic insights into customer actions, preferences, and behaviors. FTD can easily identify and amplify what works…

MeritDirect Rebrands To MeritB2B, Offering Comprehensive Data, Digital and Analytics Solutions With A Singular Focus In B2B

MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced that the company is rebranding to MeritB2B. The new name provides the company with the platform for their specialized analytics, advanced technology, customized demand generation and digital solutions that enable growth for the B2B marketer. The announcement is part of a series of strategic company growth initiatives including the recent acquisition of 180bytwo, as well as a variety of key hires and partnerships. Marketing…

Trax Moves Closer to its Vision of Digitizing Physical Retail with Qopius Acquisition

Trax, a leading provider of computer vision and analytics solutions for retail, announced its acquisition of Qopius, a top provider of AI-based in-store technology solutions in Europe. The acquisition will serve as a force multiplier in pushing real-time store monitoring and autonomous inventory management into mainstream adoption, helping retailers across the world embrace data and digital innovation to cut costs and boost sales at every shelf. Retailers and consumer goods manufacturers around the world leverage Trax’s…

ICX Media Names Serge Matta President & CEO

Company Raises Additional $6.6 Million to Accelerate Growth ICX Media, a leading video intelligence provider offering data-driven content and analytics solutions, announced digital media industry veteran, Serge Matta, former President, GroundTruth, and former CEO and President, Comscore, has joined as President and Chief Executive Officer. Michael Avon, the founder of ICX Media, will remain actively involved with the company as Executive Chairman. The company also closed an additional $6.6 million financing led by…

Fishbowl, Inc. Names New Chief Revenue Officer

John Martin Brings Executive Experience to CRO Role Fishbowl, Inc., the leading provider of marketing and analytics solutions for the restaurant industry, has named John Martin as its new Chief Revenue Officer. An executive with a proven track record of food services innovation, John will be charged with driving Fishbowl's overall revenue engine – leading Fishbowl's customer acquisition and marketing functions – and will play a significant role in the company's overall strategy. "John has a long history…