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Google Veterans Show Why Digital Intelligence is the New Funding Magnet

FullStory, the ground-breaking software company that is transforming how leading consumer brands and growing SaaS companies understand and improve digital customer experiences, has closed $32 million in Series C funding. In addition to continuing to scale sales and marketing, the Atlanta-based company plans to direct funding toward further evolving their digital experience analytics platform into a first-of-its-kind engine for digital intelligence. The Series C was led by Stripes, a new investor in FullStory and leading…

EverString Announces the Winners of the Inaugural FIRE Marketer Awards

Award Program Honors 10 Marketers Using Data-Backed Insights to Drive World-Class Business Results EverString, the modern B2B data platform for marketing and sales intelligence, announced the 10 winners of the company's first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals. Selected by a committee of EverString…