Browsing Tag

FullStory

MarTech Interview with Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory

Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory highlights the importance of having marketers understand the why behind customer’s changing behaviors and patterns in this chat: _____ Welcome to this martech chat Kirsten, tell us more about your role at FullStory? I joined FullStory as Chief Marketing Officer fairly recently, in December 2020. FullStory was founded by a team of ex-Google engineers who created a powerful digital experience intelligence platform that delivers insights to help brands perfect…

Dynamic Yield and FullStory Partner to Enhance Personalization Process with Rich Digital Experience Analytics

Dynamic Yield, the Experience Optimization platform, announced a technology partnership with FullStory, a global leader in digital experience insights and analytics, enabling brands to more deeply understand, measure, and improve the impact of their personalization efforts. Through the partnership, brands can now easily surface combined insights into what happened - and why - for ongoing or in-the-moment optimizations that empathize with individual customer needs, preferences, and struggles. Marketing Technology News:  …

FullStory Expands & Enhances Leadership Team to Support Rapid Growth

Leaders with experience at Google, Salesforce, Sprout Social, HubSpot and BigCommerce will help guide next phase of growth as enterprises embrace FullStory's digital experience intelligence platform in record numbers FullStory, the leader in digital experience intelligence, today announced  new additions to its leadership as it continues to position itself for rapid global expansion. FullStory's new leaders bring proven expertise in scaling global sales, marketing and talent operations at key stages of growth, and will work…

FTD Puts the Customer at the Center of Its Digital Transformation With FullStory

FullStory, a global leader in digital experience insights and analytics, today announced that FTD, a leader in the floral industry for more than a century, has switched to the FullStory platform as it realigns its technology to provide an outstanding experience to every customer, everywhere they shop. Through FullStory, FTD can understand, measure, and improve the digital experience based on nuanced diagnostic insights into customer actions, preferences, and behaviors. FTD can easily identify and amplify what works…

FullStory Drives Record Success as Enterprises Prioritize Digital Experience

Large retail brand achieves 411% ROI with pay back in under 3 months by improving its digital experience based on diagnostic insights from FullStory FullStory, a global leader in digital experience analytics, achieved remarkable growth and client value in 2020 as companies accelerated digital transformation in response to rapidly changing consumer behaviors and preferences during the COVID-19 pandemic. Fueled by innovative new capabilities that merge artificial intelligence and algorithmic analysis with user-friendly…

Digital Yalo and FullStory Partner to Deliver Best-in-Class Digital Experiences

Fueling Client Growth with Customer Experience Solutions Award-winning, creative agency Digital Yalo announces a new partnership with digital experience analytics platform FullStory. This strategic partnership employs FullStory's powerful digital experience platform to deliver exceptional customer experiences. Through Fullstory's measurement and conversion rate optimization tools, Yalo can help their clients grasp the "why" and the "what" to more effectively craft and implement strategies that improve brand and marketing…

Invoca Launches Invoca Exchange

Invoca, the leader in conversation intelligence for revenue teams, announced at its annual Invoca Summit, the Invoca Exchange, a marketplace of more than 40 partner solutions and integrations. Integrations include Google, Salesforce, Facebook, Adobe, Tealium, and Five9. The company also announced new partnerships with FullStory and Criteo to help brands deliver exceptional digital customer experiences and increased revenue. The Invoca Exchange provides a simple, centralized hub for marketing, eCommerce, sales, and…

Google Veterans Show Why Digital Intelligence is the New Funding Magnet

FullStory, the ground-breaking software company that is transforming how leading consumer brands and growing SaaS companies understand and improve digital customer experiences, has closed $32 million in Series C funding. In addition to continuing to scale sales and marketing, the Atlanta-based company plans to direct funding toward further evolving their digital experience analytics platform into a first-of-its-kind engine for digital intelligence. The Series C was led by Stripes, a new investor in FullStory and leading…

EverString Announces the Winners of the Inaugural FIRE Marketer Awards

Award Program Honors 10 Marketers Using Data-Backed Insights to Drive World-Class Business Results EverString, the modern B2B data platform for marketing and sales intelligence, announced the 10 winners of the company's first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals. Selected by a committee of EverString…