Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica, Hootsuite

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect.

Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight:

MarTech Quote-of-the-Week!

The rise of technology for frontline industries—what we call frontline digitization—is happening on a global scale across all major industries. The traditional model of top-down internal communication is often not enough to maximize the operational benefits of a connected workforce. While office workers have access to a suite of technology solutions to make their jobs easier, frontline workers are typically forced to rely on bulletin boards, flyers, and verbal updates from managers. –Daniel Sztutwojner, Chief Customer Officer And Co-founder, Beekeeper

Top MarTech News of The Week: 15th to 19th March 2021

MarTech QnA with the Expert

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Over the last 4 years, our company has sustained an average annual growth rate of 52% by staying true to its vision: we support the digital acceleration of our clients by delivering high-quality software solutions that always match their needs, regardless of their specificity. When it comes to services, we specialize in end-to-end delivery of tailor-made tech solutions that bring innovative, scalable, and competitive results to the table. That’s why, at the start of every project, we work closely with each client to build the perfect custom software development team for their needs. After that, our top engineers use agile methodologies to integrate seamlessly with their in-house team and business operations, guaranteeing the smoothest workflow and highest-quality IT service possible. –Paul Azorin, Co-founder and Chief Brand Officer, BairesDev

Top Articles on Marketing and Management Measurement Tips, B2B Advertising and Cloud Data Warehouses

How do sales and marketing leaders combine different marketing technologies and sales methodologies to lead effectively through these trying times? Catch more from these latest podcasts!