Browsing Tag

B2B Advertising

AdDaptive Intelligence Enhances Platform’s Capabilities To Support Objective-Based Advertising (OBA)

AdDaptive's Customers Benefit from Objective-Based Strategies to Achieve B2B Advertising Goals AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, recently optimized the capabilities of their B2B advertising tool, Platform, to support an objective-based advertising (OBA) approach. AdDaptive is focused on producing technological solutions and advancements that drive their customers' advertising goals towards success and provide detailed insights and analytics to fuel future…

Accountinsight and BBN International Embark on Strategic Partnership

BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a new strategic partner, AccountInsight. As leaders in account-based advertising, AccountInsight will enable BBN to strengthen its programmatic advertising services. Founded by former WPP executives, AccountInsight was first established within media buying group, GroupM, meaning BBN will be able to tap into the power of programmatic ads and provide improved precision and results for clients.…

DeepIntent Announces Key New Hires and Executive Promotions

Marketing technology company, DeepIntent, continues to expand its New York City and India headquarters with several new hires and promotions. The company is projected to fill 16 new roles in Q3 across the sales, ad operations, strategy, engineering, and data science teams. Louis Blaut has joined the company as Vice President, Ad Operations, and Ian Bain, as Director of Publisher Accounts. Anton Yazovskiy has been promoted to Chief Technology Officer and Sourabh Gandhe to Vice President, Engineering. Anton Yazovskiy has…

AdDaptive Intelligence, Initiative, and Cox Business share B2B Advertising Success on stage at Digiday Conference

Industry leaders discuss the campaign that leveraged AdDaptive's B2B advertising technology to provide superior targeting amid industry changes AdDaptive Intelligence, a leading B2B advertising technology provider, Initiative (agency) and Cox Business (brand) are coming together at Digiday Media Buying Summit 2020 to present a successful ad campaign that employed an innovative B2B targeting solution with impeccable accuracy, a noteworthy feat amid industry changes. This prime advertising event takes place in Palm Springs,…

Demandbase Introduces Breakthrough Technology for B2B Advertisers and Marketers

Only B2B Advertising Solution to Combine Precision and Scale to Reach Key Buyers at Target Accounts Demandbase, the leader in Account-Based Marketing (ABM), unveiled its next-generation Targeting Solution which dramatically improves how B2B advertisers and marketers reach their buyers. The new solution leverages Artificial Intelligence-powered intent data to more accurately identify and reach target buying committees. The Demandbase Targeting Solution also includes a new level of control and visibility for customers,…