Marketing and Sales

Rémy Claret, CMO and Co-founder at Odaseva talks about the need for marketers and salespeople to imbibe better data protection practices: ________ Welcome to this MarTech Series chat, Remy, tell us about yourself and more about your…
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Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps…
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You’d be hard pressed to find a company in the world that hasn’t been directly or indirectly affected by the rapid transition to remote work over the past two years. As we collectively settle into what seems to be a permanent shift to…
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The lean, mean performance marketing machine to target the audience that buys, identify the leads that convert and prioritize the opportunities that close. Today from the Forrester B2B Summit, Leadspace, the…
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The new scoring methodology empowers B2B marketing and sales teams with timely insights into buying intent surges for optimal account selection and prioritization     Jabmo, a provider of Account-Based Marketing (ABM) solutions to the…
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Funds will allow founders to scale-up marketing and sales efforts for its innovative platform allowing businesses to access customer experience data. Measure Protocol, a UK scale-up that offers a new way to access consumer behavioural data…
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Many B2B marketers struggle to close the gap between sales and marketing while maxing out their budgets and still not achieving meaningful results. With shifting buying behaviors, marketers can no longer rely on their old standby…
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Justin McDonald, Senior VP and GM of Conversational Marketing at Terminus chats about the growing benefits of conversational experiences in today's marketing sphere in this quick catch-up: ________ Welcome to this MarTech Series chat…
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Jeanne Hopkins, CRO at Onescreen.Ai chats about the importance of OOH and outdoor campaigns in this catch-up with MarTech Series: ______ Welcome to this MarTech Series chat Jeanne, tell us more about your journey and your role as CRO…
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Infobird's digital solution focuses on the entire user journey to help car manufacturers promote omni-channel digital marketing and customer engagement Infobird Co., Ltd ("Infobird" or the "Company"), a software-as-a-service provider of…
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ADP, Charles Schwab, Mercury Healthcare, and SAP among companies honored for creating compelling digital experiences and driving business results ON24 (NYSE: ONTF) today announced last year’s most innovative and creative digital…
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Email is a favorite among most marketers and salespeople. Despite technological advancements, email remains one of the most critical channels for both teams. This is why email deliverability is crucial. The success of email marketing and…
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Purchase intent-driven marketing and sales services company TechTarget, Inc. announced the appointment of Perfecto Sanchez to its Board of Directors. Marketing Technology News: MarTech Interview with Jeff Lortz, CEO at Creator by Zmags…
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Company Expands Digital Health and Omnichannel Services for Biopharma and Life Sciences Customers Real Chemistry, a leading provider of data-driven, tech-enabled communication and marketing solutions for the health care sector, today…
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Emma Weisberg Joins Parent Organization of Canada's Fastest Growing Automotive Company E Automotive Inc. d/b/a E INC (the "Company" or "E INC") named its first Chief Marketing Officer, Emma Weisberg. Bringing nearly two decades of…
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Personalization is crucial to today’s marketing and sales workflow. Not only does improved personalization drive better customer responses, it can deepen customer relationships and lead to better long-term customer loyalty. In a digitized…
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Technology marketing and sales leaders were honored across 9 categories TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the 2021 North American winners of the Archer Awards,…
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VERSATEX Deploys ZINFI Partner Portal to Enable Partner Marketing, and Sales Engagement with the portal quickly extends across multiple departments as VERSATEX automates campaign development and execution, tracks leads and sales activities,…
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Sabre e-commerce solutions combine with Vizergy's best-in-class web development services to deliver high-performing websites for hoteliers Vizergy® Digital, a leader in digital marketing and sales for the hospitality industry, announced a…
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Mimeo, the global provider of online managed print and content distribution, has announced the release of episode seven of Talk of the Trade—Marketing and Sales Success Stories, a monthly podcast that focuses on providing expert-led…
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