Marketing and Sales

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Listen carefully and you might just detect a note of quiet optimism in digital media circles, as publishers reflect on selected healthy signals from 2020 and look forward to a resurgent economy, driven by pent-up savings from the long, dull months of Covid. According to data from the Association of Online Publishers and Deloitte, 53% of digital publishers witnessed positive revenue growth in Q3 2020 - up from 22% the previous quarter. What’s more, 78% of digital publishers view advertising revenue growth as a high strategic…

Contextual Technographics Add Depth and Actionable Insight to Sales and Marketing Data Stack IntentData.io, Inc. announces the release of Contextual Technographic Data to fill a gap in enterprise and rapid growth companies' marketing data stacks. Technographics are commonly used as part of ICP (ideal customer profile) account identification and prioritization. Whether to identify opportunities to displace a vulnerable competitor, focus on prospects with unmet needs, perform broad market research, identify complementary…

Kaon's platform powered millions of digital sales and marketing engagements for global B2B enterprises in 2020; fueling a 30% growth in personnel to meet future and current demand Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, delivered an unprecedented number of mission-critical solutions in 2020 for leading B2B innovators who are committed to accelerating their sales and marketing digital transformation in the "next normal." With customer attention spans in…

Evolving consumer behavior and expectations, particularly among Millennial and Generation Z consumers, have pushed customer service to move beyond omnichannel to truly differentiate and compete on customer experience. With continued restrictions in many parts of the world due to the COVID-19 pandemic, typical consumer behavior has also been disrupted, with businesses adjusting to support customers in new ways. With these forces in place, I see several trends that will shape CX for years to come. Embeddable Experiences…

Exceed.ai has raised $4 million in funding for its AI-powered assistant that helps companies scale their marketing and sales operations by automatically qualifying leads through email, webchat, and SMS. Investors include Glilot Capital and West Fountain Global Fund in participation with angel investors like Alex Pinchev, former President of Red Hat and Gur Shomron, the Chairman of WalkMe. Exceed.ai is gaining traction in the conversational marketing space, which is projected to grow to $13.9 billion by 2025. The…

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Sales enablement technology provider builds leadership team to further guide expansion Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces the promotion of Mediafly COO John Evarts to President and the appointment of Andrew Miehl as Chief Customer Officer. The announcement comes as Mediafly gears up for rapid growth, doubling the sales team in the last quarter and adding new members to the executive team to ensure…

Company's Partner-First Approach Brings B2B Marketers Orchestrated Engagement and Maximum ROI RollWorks, a division of NextRoll, announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, Opensense, and PFL to its growing roster of technology partner market leaders. The integrations across printing and direct mail engagement, email signature engagement, and data segmentation add additional solutions for marketing and sales teams with account-based strategies, and show…

Alight’s next-generation analytics solutions integrate seamlessly with Tableau’s industry-leading platform Alight Analytics, the industry leader in marketing and sales analytics, is expanding its longtime partnership with Tableau Software, the leading analytics platform, by becoming a Tableau reseller, continuing a proud tradition of delivering analysis-ready data to Tableau customers. The partnership makes it easier than ever for marketing teams to get the insights they need to drive more leads, sales and revenue by…

the Association for Corporate Growth – New York chapter, and Chief Outsiders, LLC announced the release of their report, “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown.” The report shows the pulse of Private Equity thinking as we enter May and states begin to ease their restrictions and allow businesses to reopen, indicating that many will find a business environment that’s very different from the one they left before the lockdowns started.  The survey explores how the speed at…

Miami-based sales company outperforms competition to earn Campaign Cup MTN Consulting, Inc., a direct marketing and sales company headquartered in Miami, recently announced it was recognized for outstanding results achieved on behalf of a leading telecommunications client during 2019. The firm received the coveted Campaign Cup, a trophy presented to the top performer nationwide among offices participating in the same campaign. Marketing Technology News: IDTechEx Research on Virtual Reality: To Be or Not to Be MTN…

Chicago-area marketing firm recognized for outstanding annual performance Direct marketing and sales company Coast, Inc. recently announced it has been recognized for exceptional annual results achieved on behalf of a leading energy client during 2019. Coast, Inc., headquartered in Lombard, Illinois, received the prestigious Campaign Cup for finishing first nationally based on sales and quality metrics compared with all offices involved in the same campaign. Marketing Technology News: Eros Now First Partners with…

Elo will feature the latest Retail Technology, along with its wide selection of interactive solutions for creating experiential shopper journeys in-store, at NRF 2020. Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS™ Pack compute platform and two additional display options for EloPOS systems. These additions provide Windows/Intel customers the same…

News Corp announced that David Doctorow will become Chief Executive Officer of Move, Inc., operator of realtor.com®, effective 3 February 2020. David is a veteran of eBay and Expedia. Doctorow joins Move from eBay, the global e-commerce business where he served as Head of Global Growth, eBay Marketplaces, since 2016. He previously was Chief Marketing and Strategy Officer at Expedia, the leading travel technology company. Read More: Slack Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact…

You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos. According to a study, only 10% of Marketing and Salespeople all over the world believe that there is perfect alignment between the two teams. Also, 25% of the respondents believe that this lack of alignment leads to lost opportunities for closing deals. Sales and Marketing…

Act-On Software, the leading customer-driven marketing automation platform, announces its Fall 2019 Release of key product innovations dedicated to customer success. These new deliverables include: A reimagined UX that unifies and simplifies finding and visualizing contact engagement data Multiple updates to Act-On’s industry-leading native CRM integrations Automated and free SSL certification Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature…

ActiveCampaign, the leading Customer Experience Automation company, today announces two executive hires with a recent history of leading SaaS software growth to the deep technology experience already present on the ActiveCampaign team. Maria Pergolino, former Chief Marketing Officer for Anaplan, joins ActiveCampaign as its first CMO. Senior HubSpot leader, Chris Englund, joins as the company’s Vice President of International Operations. This follows recent announcements highlighting global expansion, strategic partnerships,…

Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core of what we do at Dstillery. We are an applied Data Science company, so our core – our bread and butter – has been built on Machine Learning from the very beginning. Everything we do is an outgrowth of Machine Learning in some way or another. We’re an audience company, and we use algorithms to find the best customers for advertisers. The sort of exhaust that comes from that process is that we actually learn a…

TOPO’s annual Summit brought together more than 1,500 B2B marketing and sales leaders from large global brands to discuss all-things sales and marketing in San Francisco earlier in April. Many analysts and practitioners took center stage to discuss topics such as sales effectiveness and development, account-based marketing, organizational issues and leadership, to the role technology and business innovation plays in driving strategic revenue growth for your organization. As the Founder and CEO, I took center stage and…