Marketing and Sales

Sales enablement technology provider builds leadership team to further guide expansion Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announces the promotion of Mediafly COO John Evarts to President and the appointment of Andrew Miehl as Chief Customer Officer. The announcement comes as Mediafly gears up for rapid growth, doubling the sales team in the last quarter and adding new members to the executive team to ensure…

Company's Partner-First Approach Brings B2B Marketers Orchestrated Engagement and Maximum ROI RollWorks, a division of NextRoll, announced the new RollWorks technology partner ecosystem, and added partnerships with Folloze, LeanData, Opensense, and PFL to its growing roster of technology partner market leaders. The integrations across printing and direct mail engagement, email signature engagement, and data segmentation add additional solutions for marketing and sales teams with account-based strategies, and show…

Alight’s next-generation analytics solutions integrate seamlessly with Tableau’s industry-leading platform Alight Analytics, the industry leader in marketing and sales analytics, is expanding its longtime partnership with Tableau Software, the leading analytics platform, by becoming a Tableau reseller, continuing a proud tradition of delivering analysis-ready data to Tableau customers. The partnership makes it easier than ever for marketing teams to get the insights they need to drive more leads, sales and revenue by…

the Association for Corporate Growth – New York chapter, and Chief Outsiders, LLC announced the release of their report, “The Great Commercial Engine Restart: Private Equity views as we prepare to exit lockdown.” The report shows the pulse of Private Equity thinking as we enter May and states begin to ease their restrictions and allow businesses to reopen, indicating that many will find a business environment that’s very different from the one they left before the lockdowns started.  The survey explores how the speed at…

Miami-based sales company outperforms competition to earn Campaign Cup MTN Consulting, Inc., a direct marketing and sales company headquartered in Miami, recently announced it was recognized for outstanding results achieved on behalf of a leading telecommunications client during 2019. The firm received the coveted Campaign Cup, a trophy presented to the top performer nationwide among offices participating in the same campaign. Marketing Technology News: IDTechEx Research on Virtual Reality: To Be or Not to Be MTN…

Chicago-area marketing firm recognized for outstanding annual performance Direct marketing and sales company Coast, Inc. recently announced it has been recognized for exceptional annual results achieved on behalf of a leading energy client during 2019. Coast, Inc., headquartered in Lombard, Illinois, received the prestigious Campaign Cup for finishing first nationally based on sales and quality metrics compared with all offices involved in the same campaign. Marketing Technology News: Eros Now First Partners with…

Elo will feature the latest Retail Technology, along with its wide selection of interactive solutions for creating experiential shopper journeys in-store, at NRF 2020. Elo, a leading global provider of interactive retail solutions, announced exciting additions to its lineup of point-of-sale, self-service, BOPIS and in-store fulfillment solutions, including the new Windows-based EloPOS™ Pack compute platform and two additional display options for EloPOS systems. These additions provide Windows/Intel customers the same…

News Corp announced that David Doctorow will become Chief Executive Officer of Move, Inc., operator of realtor.com®, effective 3 February 2020. David is a veteran of eBay and Expedia. Doctorow joins Move from eBay, the global e-commerce business where he served as Head of Global Growth, eBay Marketplaces, since 2016. He previously was Chief Marketing and Strategy Officer at Expedia, the leading travel technology company. Read More: Slack Chooses Qualtrics CoreXM to Gain Greater Insights into Experiences that Impact…

You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos. According to a study, only 10% of Marketing and Salespeople all over the world believe that there is perfect alignment between the two teams. Also, 25% of the respondents believe that this lack of alignment leads to lost opportunities for closing deals. Sales and Marketing…

Act-On Software, the leading customer-driven marketing automation platform, announces its Fall 2019 Release of key product innovations dedicated to customer success. These new deliverables include: A reimagined UX that unifies and simplifies finding and visualizing contact engagement data Multiple updates to Act-On’s industry-leading native CRM integrations Automated and free SSL certification Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature…

ActiveCampaign, the leading Customer Experience Automation company, today announces two executive hires with a recent history of leading SaaS software growth to the deep technology experience already present on the ActiveCampaign team. Maria Pergolino, former Chief Marketing Officer for Anaplan, joins ActiveCampaign as its first CMO. Senior HubSpot leader, Chris Englund, joins as the company’s Vice President of International Operations. This follows recent announcements highlighting global expansion, strategic partnerships,…

Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core of what we do at Dstillery. We are an applied Data Science company, so our core – our bread and butter – has been built on Machine Learning from the very beginning. Everything we do is an outgrowth of Machine Learning in some way or another. We’re an audience company, and we use algorithms to find the best customers for advertisers. The sort of exhaust that comes from that process is that we actually learn a…

TOPO’s annual Summit brought together more than 1,500 B2B marketing and sales leaders from large global brands to discuss all-things sales and marketing in San Francisco earlier in April. Many analysts and practitioners took center stage to discuss topics such as sales effectiveness and development, account-based marketing, organizational issues and leadership, to the role technology and business innovation plays in driving strategic revenue growth for your organization. As the Founder and CEO, I took center stage and…

New Executive Hire with 20 Years of Marketing-Focused Tech Experience Reaffirms Pantheon’s Dedication to Bringing Agile Marketing to the Enterprise Pantheon, the leading website operations platform for agile marketers, announces the hiring of agile marketing veteran and innovator, Roland Smart, to lead and develop the marketing arm of the firm. Mr. Smart’s hiring comes on the heels of a recent $40 million round of growth funding to expand the marketing and sales teams at Pantheon. “For the last six years I’ve worked to…

New Dash Feature Goes Beyond Other Account Based Attribution Tools and Improves How Teams Collaborate on Account Based Marketing (ABM) Engagio, a leading provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as…

AI isn’t taking your job, it’s saving it — when done right. We take a look at the overpopulated MarTech ecosystem and why it may pay for B2B marketers to think more B2C. Is the growing MarTech stack a help or a hindrance? It’s a powerful question — and one that marketers have been increasingly grappling with in recent times. For companies, the allure and promise of new technologies such as AI are driving a swift uptake in MarTech. Sometimes — possibly too often — to the detriment of brands. For vendors and B2B…

Conversational Marketing Leader Unveils New Technology That Gives Businesses All of the Information They Need to Provide a World-Class Buying Experience to Every Website Visitor -- Without Relying on Lead Forms Drift, the world’s leading conversational marketing and sales platform, brings B2B marketers one step closer to a world without forms with the launch of Drift Intel. This powerful new feature -- included in the latest update to the Drift platform -- changes the game for B2B buyers who are looking to provide a…

CEO of Leading Influencer Marketing Company Predicts that Every B2C CMO Will Start Implementing a Full-Fetched, End-To-End-Solution Soon Last month, German influencer marketing company InfluencerDB announced their expansion into the US. The martech company, which caters to the biggest brands including Lufthansa, Mercedes Benz, Asics, Cluse, Shiseido, Estee Lauder, and more, will now lead influencer marketing efforts in the US. "As marketing professionals learn more about the wide array of use cases for influencer…

It’s common knowledge that marketing and sales need to speak the same language and work together to make the most of revenue opportunities. But knowing and doing are two different things, and syncing up can seem complex. Here’s a simple way to coordinate efforts to drive growth. You know the story well: Marketing and sales teams must align for a slew of reasons. Collaboration is essential for enabling everything from streamlined processes to lead management to personalized content for marketing and outreach. However,…