Communication

If there's one comms moment that has stuck in my head from the last few months of upheaval, it was that point when Boris Johnson announced that he had Coronavirus. He broke the news using some very simple video footage filmed on a smartphone. Instinctively the Prime Minister knows, as we all do, that when there’s a difficult announcement to make, showing a human face makes the best of it. Video provides an opportunity to be transparent, to present the face of the organization, and to communicate with humanity. But it also…

New case study showcases how integrated senior living technology accelerates sales Senior housing operator Stage Management has shortened its lead response time twelvefold using Yardi® Senior CRM, a new case study reveals. Overall, the senior living marketing solution has helped lift the average occupancy rate 7%. Stage Management oversees the Golden Pond Retirement Community in Golden, Colorado. The 115-unit assisted living site has provided housing and care services since 2004. Previously, Golden Pond staff…

The COVID-19 outbreak has forced millions of workers around the globe, across different industries, to work from home. Companies like Amazon, Facebook, and Google have all asked employees to work remotely for the foreseeable future, in attempts to curb infection rates. Smaller companies have also followed suit, as most countries order employees from non-essential businesses to stay home. While before the outbreak, remote work was considered a perk, the virus has now made it a daily routine. A large-scale experiment has…

Fuel Cycle, a leading experience management platform announces several product enhancements made to the platform January through April of 2020. These enhancements for customers help accelerate insights and action across brand, product, customer, and employee experiences. Of note is Fuel Cycle's new qual-to-quant capabilities available to insights communities. "Businesses in every industry are faced with increased need for fast-moving, highly-efficient insights," said Eran Gilad, Fuel Cycle's CEO. "Qualitative,…

Providing Added Value to Companies as They Evaluate and Implement Their CCMS IXIASOFT, a global DITA CCMS software company based in Montreal, and Adelanto Training & Consulting AB, a Sweden-based expert in technical communication and content strategy, announce today their newly formed partnership. The two companies are teaming up to help businesses seeking to adopt a CCMS find the right solution to get the best out of their technical documentation. “We at Adelanto AB are looking forward to working with IXIASOFT CCMS…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in Coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours or staff numbers. As Jamie Kightley, Head of Client Services, IBA International explains, it’s not ‘business as usual’, it’s ‘business continuity’ which needs to be the name of the game from a PR and Marketing perspective. Marketing departments and agencies alike are all facing an unprecedented period for the next few…

The recent impact of the Coronavirus pandemic has shifted business operations across all industries. Now, more than ever, remote communication has become critical to stay afloat. Communication in the form of learning and development remains just as important today as it did before this unprecedented crisis struck industries nationwide. Effective learning starts with creating a foundation for ‘every day-learning’, which holds particular significance in today’s current climate. Supporting workers’ growth despite these…

Avaya Edge Partner Program Recognized for the 11th Consecutive Year Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced today that CRN®, a brand of The Channel Company, has given Avaya a 5-Star rating in its 2020 Partner Program Guide. This annual guide identifies the strongest and most successful partner programs in the channel today, offered by the top technology suppliers for IT products and services. The 5-Star rating recognizes an elite subset of…

As many countries enter phase three of the coronavirus, pandemic management protocols (PMPs) will define how we work, travel, congregate, and connect as a society According to Forrester, many countries across North America and Europe are entering phase three (management) of the coronavirus pandemic, expected to last from mid-May through the end of the year 2020 and into the year 2021. During this phase, pandemic management protocols (PMPs) — ways of working, traveling, socially congregating, and connecting — will have to…

With recent global developments and the impact of COVID-19, manufacturing companies turn to Connecteam, a global leader for internal organizational apps, to communicate with their teams, enable real-time reporting, raise safety standards, and share valuable resources. "The manufacturing industry is required to continue and operate in a very challenging environment due to coronavirus," said Amir Nehemia, CEO of Connecteam. "However unlike many industries, we see that production companies do not stop. Adapting to…

Boosts cost-effectiveness with hourly-based, remote operations services whilst maintaining service quality transcosmos inc. released virtual onsite services. The hourly-based services will be offered remotely (from transcosmos operations bases or from home) and will cover various digital marketing services such as advertisement and website operations. Whilst maintaining the quality of operational services at the same level as the transcosmos onsite services offered from clients' locations, the new services will boost…

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

Easy to deploy website widget provides rapid and consistent answers to Coronavirus-related questions for customers and employees  LogMeIn, Inc.  has launched the Bold360 Rapid Response FAQ Web Widget to help businesses manage the increase in volume and complexity of questions related to COVID-19 from both customers and employees. The COVID-19 (Coronavirus) pandemic is an unprecedented situation creating numerous challenges providing information and updates to customers, employees, and partners. Policies and procedures are…

Consumers prefer to receive important news from businesses by text, as opposed to email or phone, and report using cell phones as their main source of news and information   Zipwhip, the first company to enable texting on existing business phone numbers, today released the findings of a survey of 1,000 businesses and consumers in New York, California and Washington state; the first regions in the nation to issue comprehensive shelter-in-place orders. The study found that not only are consumers in those states spending…

When you run a business, it’s a given that you’ll be dealing with different kinds of clients - that includes the difficult ones. They might have unrealistic expectations or their personality doesn’t match your company. As challenging as they may be, difficult clients can be a great source of learning. If you are faced with a new and difficult client, here’s how management should deal with it: 1. Keep Calm You have an angry client making a scene in your office. The last thing you want to do is react the same way. You’ll be…

Integration Extends UJET’s Ability to Support Both the Pre and Post Sale Customer Journey UJET Inc., a leading provider of customer support communications and solutions, today announced their integration into the Salesforce Sales Cloud. Beyond our deep Service Cloud integration, this new Salesforce connectivity provides a specialized integration and leverages UJET’s modern communications platform for the express purpose of supporting sales focused communication sessions. UJET’s Sales Cloud integration empowers sales teams…

These uncertain times has forced several organizations to adapt to work from home culture. 'Work from home' scenarios, in the long run, may affect the productivity of the organization and at times hinder an individual's performance too. HashedIn Technologies Pvt ltd launched a product that helped manage and sustain the productivity of the organization and help an employee maintain their productivity. Marketing Technology News: PPT Solutions Announces Kathryn Martin as New Vice President of Human Resources and General…

The Insight 2020 survey by EC-PR researched UK B2B marketers’ priorities and challenges for 2020, and explored their strategic approach to communications, as well as the extent to which communication strategies are implemented to drive business outcomes. 102 marketers participated in the survey which was conducted in Autumn 2019.  You Have a Strategy – so What? Most Senior leadership teams champion the development of a communication strategy because they recognize it’s instrumental in delivering their company’s vision,…

During the economic tumult caused by the COVID-19 outbreak, New Orleans based Align Technologies is making their Huddle Tools available for free to any SMB looking to improve organizational communication and manage remote employees during this time. At this time of unprecedented disruption, consistent team communication is more critical than ever. Marketing Technology News: Aternity Expands Executive Team With Seasoned Industry Leaders Align's Huddle Tools manage team member updates and associated tasks to create focus…