Communication

Trust is paramount in the customer-company relationship. However, not all businesses realize how easily it can be lost. From data breaches to privacy concerns to legal and independent investigations, there are many factors that can affect a customer’s trust in a company. In fact, Salesforce’s third State of the Connected Customer report revealed that 84% of customers say the experience a company provides is as important as its products or service. Furthermore, 73% of customers say a company’s trustworthiness matters more…

Artificial Intelligence (AI) is increasingly being integrated into everyday life. The technology is so advanced that, in some cases, you may not even realize it is there. Whether this scares you or intrigues you, AI is more life-like than ever before – from robots at airports to security at your grocery store. One industry that is becoming synonymous with the use of AI technology is customer service. Consumers are face-to-face (or voice-to-voice) with chatbots on a regular basis when communicating with brands via their…

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

A couple of weeks back, our team analyzed how quickly a bank resolved customers’ requests across geographies. It turned out to be a hefty report with lots of numbers, some filler, dense text, business terms, a few insights, and even more filler. You see, the insights were the most critical part of the report. But, they were lost in the massive report – like a needle in a haystack. No wonder the client took an entire week to understand and respond to it. After his suggestions, we found a few more insights. But, we didn’t want…

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

Digital Asset Management, which is normally referred to as DAM, is software responsible for organizing creative as well as visual resources of a company. In this age of digitalized technology and communication, businesses can acquire a lot of media assets. With the advent of time and as the businesses keep expanding, the number of assets will keep increasing. As the need to create, ingest, edit, manage and distribute assets continue to expand so it is quite possible you will soon find problems in managing and organizing…

Empower Yourself to Feel, Express, and Share More Deeply and Freely Without the Clutter and Noise of Today's Social Media Avalon, a new social networking app from Twiin Inc., is an evolutionary step forward with a more human, streamlined, and private way to communicate and connect online. Tapping into extensive research in the science of human responding and emotion, Avalon recreates real-time social feedback by modeling the real world experience of face-to-face sharing with a close contact. Unlike other social media…

Our inboxes are overflowing with emails. On average, we send and receive a staggering 115 emails every day. Due to the proliferation of new digital technologies, we are communicating more quickly and with more people than ever before. It’s no longer realistic to assume that we can wholly read and appropriately respond to every email that hits our inbox. We need a way to better manage and organize our digital communication. Enter natural language processing (NLP). NLP, a field of artificial intelligence (AI), is a…

There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is also the best medium to deliver personalised messages. But connecting to your opt-in customers or prospects via. an SMS is only half the battle won. Here’s an optimal way to derive valuable customer analysis from your SMS campaign and increase your marketing ROI. Link Tracking In link…