Browsing Tag

Taboola

Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica, Hootsuite

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Taboola Launches Taboola High Impact, A New Brand Awareness Solution for Agencies and Brand Advertisers

New offering brings together ad format innovation in placements of high impact, complete control for ad adjacency and exclusive readership data Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of Taboola High Impact, a new advertising solution developed for brand marketers and agencies to help drive brand awareness. Marketing Technology News: SnapCell Collaborates With eLead On Dealer Suite Integration According to industry…

Taboola Gives $500,000 In Free Advertising To Women-owned Business As Part of International Women’s Day and Women’s History…

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the launch of #RecommendHER, a new global initiative to run during March 2021, that will provide $500,000 of free advertising on its network to women-owned businesses. Marketing Technology News: Newly Emerging Social Media Platform YoReSpot Dedicated to Unity and User Safety This initiative empowers women-owned businesses to make a larger impact during Women's History Month and …

Taboola Introduces a Way for Publishers to Personalize their Digital Properties Based on Reader Loyalty Levels, Using Deep Learning and AI

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced a new addition to its suite of segmentation and personalization offerings for publishers. According to industry data, 70% of publishers personalize their content for readers and a large percentage plans to do so moving forward. Publishers partnering with Taboola will have access to new loyalty features as part of Taboola's personalization and segmentation suite. This includes a proprietary…

Sinclair Broadcast Group Signs Multi-Year Renewal Deal With Taboola

Integrates Taboola's Mid-article Video Placements to Drive Revenue and Optimize Engagement Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced the renewal of its partnership with Sinclair Broadcast Group (Sinclair), a diversified media company and leading provider of local sports and news. The partnership will result in Sinclair using Taboola's discovery platform and suite of products across their television station sites including its ABC, CBS,…

Kendago Extends Multi-Year Strategic Partnership With Taboola

Taboola, the world's leading discovery platform, today announced a long-term strategic partnership with Kendago, a leading digital advertising agency that scales direct-to-consumer brands like Trim Down Club, VShred and G-Plans. Taboola's platform enables brands to capitalize on AI and machine learning to reach consumers at scale across premium editorial sites to support brand awareness and acquisition goals. Kendago used data insights from Taboola Newsroom, which taps readership data from more than 1.4 billion users each…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

Taboola Launches The Taboola Creative Shop

Taboola announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click-through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from hundreds of thousands of…

Taboola And IAS Partner On Industry-First Brand Safety Solution For Performance Advertisers

Taboola, the world’s leading discovery platform, announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola’s large audience of 1.4 billion people each month, while…

Taboola and Outbrain Call off Their $850M Merger

Online advertising is a game of scale, but one attempt to consolidate two competitors to better take on Google and Facebook has fallen apart. Taboola and Outbrain, startups that each provide publishers with ad-based content recommendation platforms, have called off a planned $850 million merger that would have valued the combined company at more than $2 billion. The news of the cancellation had been rumored in the Israeli press (and tipped to me by Avihai Michaeli, a Tel Aviv-based senior investment banker and startup…

Taboola Brings COVID-19 News From The World’s Most Trusted Premium Publishers to Millions of Users, Partnering with América Móvil, Top…

 Taboola, the world's leading discovery platform, announced new integrations for Taboola News with the world's largest mobile device manufacturers and carriers, which place aggregated news content about COVID-19 from trusted news publishers and sources at the hands of tens of millions of users. Today, Taboola News expands its offering by enabling device manufacturers and carriers to place critical COVID-19 updates in more prominent positions for readers to easily access within their devices. Marketing Technology News:…

Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…

Kargo Opens First Office in Singapore and Appoints New Southeast Asia Sales Director

Jonathan Pacey Tasked With Strengthening Company’s Presence in APAC Kargo, the leader in creative performance, announced the opening of an office in Singapore, which will service the company’s business in Southeast Asia. In addition to expanding its presence in the APAC region, Kargo is also welcoming Jonathan Pacey, who joins the company as Sales Director for Southeast Asia and will be based out of the new office in Singapore. The focus for the new office will initially be to develop both the local Singaporean advertising…

Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More Than 400 Premium Publishers, Including Hearst and…

Taboola, the world’s leading discovery platform, announced a major adoption milestone for its Newsroom product suite, which uses AI and the largest dataset on the open web to support quality journalism. Taboola Newsroom is now used by the world’s largest publishers to plan and optimize editorial content, increase readership and more effectively monetize. Newsroom has seen a 70 percent year-over-year increase in adoption by publisher teams. “It is a great starting point for forming our long-term coverage strategy and key…

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

Sony Network Communications Partners With Taboola to Integrate Taboola News Into Sony News Suite Services Across 34 Countries

Taboola, the world’s leading discovery platform, announced a strategic partnership with Sony Network Communications, a group company of Sony Corporation. Under the partnership, Sony Network Communications will integrate Taboola News into Sony News Suite services to bring a personalized editorial experience to their broad consumer base. The goal of the partnership is to enable Sony to bring personalized and relevant content from Taboola’s global network of premium publishers to News Suite services. In addition to…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…

Taboola Expands Strategic Partnership with Business Insider

Leading Business News Publisher Adopts Innovative Taboola Feed to Enhance User Experience Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider, which reaches 75 million unique users per…

Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola

What opportunities and challenges did you and/or Taboola identify at the start of 2018 and have things worked out as planned?  This year, we’ve focused on two key areas for our business: video and mobile. Taboola Feed and Video​: We’ve seen just how powerful video is in engaging and connecting with users and even more so when it’s within an environment they are already familiar with — such as a feed on social networks. We created a similar experience for the open web through our infinite scrolling experience Taboola…

New Native and Social Connector Apps Now Part of RevJet’s AppXchange

RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS platform especially for targeted advertising, has announced the addition of new connectors and social apps in its ever-growing app platform. Now, Fortune 500 marketers will be able to easily manage strategy, analytics, publishing and creation of creative marketing campaigns. What is even better is that these new developments are also available for users of Taboola,…