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Taboola Brings COVID-19 News From The World’s Most Trusted Premium Publishers to Millions of Users, Partnering with América Móvil, Top…

 Taboola, the world's leading discovery platform, announced new integrations for Taboola News with the world's largest mobile device manufacturers and carriers, which place aggregated news content about COVID-19 from trusted news publishers and sources at the hands of tens of millions of users. Today, Taboola News expands its offering by enabling device manufacturers and carriers to place critical COVID-19 updates in more prominent positions for readers to easily access within their devices. Marketing Technology News:…

Taboola Announces Collaboration with Moat to Offer 100 Percent Guaranteed Viewability or Completion for Video Advertisers

Taboola, the world's leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions,…

Kargo Opens First Office in Singapore and Appoints New Southeast Asia Sales Director

Jonathan Pacey Tasked With Strengthening Company’s Presence in APAC Kargo, the leader in creative performance, announced the opening of an office in Singapore, which will service the company’s business in Southeast Asia. In addition to expanding its presence in the APAC region, Kargo is also welcoming Jonathan Pacey, who joins the company as Sales Director for Southeast Asia and will be based out of the new office in Singapore. The focus for the new office will initially be to develop both the local Singaporean advertising…

Taboola Newsroom Reaches Milestone Adoption and Announces New Subscription Offering; More Than 400 Premium Publishers, Including Hearst and…

Taboola, the world’s leading discovery platform, announced a major adoption milestone for its Newsroom product suite, which uses AI and the largest dataset on the open web to support quality journalism. Taboola Newsroom is now used by the world’s largest publishers to plan and optimize editorial content, increase readership and more effectively monetize. Newsroom has seen a 70 percent year-over-year increase in adoption by publisher teams. “It is a great starting point for forming our long-term coverage strategy and key…

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

Sony Network Communications Partners With Taboola to Integrate Taboola News Into Sony News Suite Services Across 34 Countries

Taboola, the world’s leading discovery platform, announced a strategic partnership with Sony Network Communications, a group company of Sony Corporation. Under the partnership, Sony Network Communications will integrate Taboola News into Sony News Suite services to bring a personalized editorial experience to their broad consumer base. The goal of the partnership is to enable Sony to bring personalized and relevant content from Taboola’s global network of premium publishers to News Suite services. In addition to…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…

Taboola Expands Strategic Partnership with Business Insider

Leading Business News Publisher Adopts Innovative Taboola Feed to Enhance User Experience Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider, which reaches 75 million unique users per…

Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola

What opportunities and challenges did you and/or Taboola identify at the start of 2018 and have things worked out as planned?  This year, we’ve focused on two key areas for our business: video and mobile. Taboola Feed and Video​: We’ve seen just how powerful video is in engaging and connecting with users and even more so when it’s within an environment they are already familiar with — such as a feed on social networks. We created a similar experience for the open web through our infinite scrolling experience Taboola…

New Native and Social Connector Apps Now Part of RevJet’s AppXchange

RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS platform especially for targeted advertising, has announced the addition of new connectors and social apps in its ever-growing app platform. Now, Fortune 500 marketers will be able to easily manage strategy, analytics, publishing and creation of creative marketing campaigns. What is even better is that these new developments are also available for users of Taboola,…

Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the…

Taboola Doubles down on Data, Partnering with Global and Local Third Party Data Providers to Allow Brands to Better Target Campaigns Taboola, the leading discovery platform, launched Data Marketplace in Japan, debuting the availability of third party data within the Taboola platform for the first time. Eyeota and Lotame Data Exchange are among the first providers and key partners within the region. Marking another step in advance audience targeting, Taboola Data Marketplace empowers marketers with seamless and transparent…

Brightcove Earns Accolade from Frost & Sullivan for Garnering a Quarter of the Revenue Shares from the Online Video Platform Market

Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove with the 2018 Global Company of the Year Award for capturing 24 percent of the total market revenue. The Company's robust platform offering, ability to innovate based on customer needs, brand equity, and geographic scale have continued to position Brightcove position itself as the market leader, in spite of  heightened competitive pressures. "Brightcove continued to maintain market leadership in the…

vivo, the 5th Largest Smartphone Manufacturer in the World, and Taboola, Announce Long-Term Partnership to Bring Taboola News to 100 Million…

vivo Selects Taboola as Its Strategic Partner to Power News on Its ‘Swipe Right’ Screen Taboola, the world’s leading discovery platform, announced a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world. Under the partnership, Taboola will deliver a fully personalized content experience for vivo’s customers helping the manufacturer drive engagement and monetization and providing a significant new audience source to content publishers in the region. Taboola and vivo partner…

Unbounce and Taboola Announce Strategic Partnership to Make It Easier for Small Businesses to Succeed, Driving Acquisitions at Scale

Partnership Will Provide Taboola’s Clients with the Unbounce Landing Page Analyzer Tool to Improve Landing Pages and Convert More Traffic Taboola, the leading discovery platform, announced a strategic partnership with Unbounce, the leading landing page and conversion platform for marketers and agencies. Marketing partners of Taboola will now have access to the Unbounce Landing Page Analyzer, allowing them to improve landing pages, convert more traffic, and optimize campaigns. @Taboola and @Unbounce announce…

Hubspot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands

Partnership will Integrate Taboola’s Campaign Manager in HubSpot To Allow Brands to Start Campaigns in Real Time Taboola, the leading discovery platform, announced a partnership with HubSpot, a leading CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform. Taboola’s partnership with HubSpot will serve over 40,000 marketers with direct access to Taboola’s content discovery platform.…

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, and data analytics. But recent headlines show the potential pitfalls of poorly planned digital advertising – inappropriate ads appearing on clean platforms, or clean ads appearing on inappropriate platforms. From disturbing images showing up on children’s games to product ads appearing alongside offensive content, marketers are scrambling to combat brand safety…

Taboola Partners With ZTE; Brings News Personalization to Android Devices

Taboola and ZTE Form a Partnership Driving New Revenue Stream for OEMs and Opening a New Audience Source for Premium Publishers Taboola, the leading discovery platform, recently announced that it will partner with both mobile carriers and Original Equipment Manufacturers (OEMs) to power content discovery on Android mobile devices. Taboola has partnered with ZTE, a leading mobile device manufacturer, to roll out its offering that creates a new revenue stream for the OEM while simultaneously opening a new audience source…

Taboola Announces Global Self Service Business Has a Run Rate of Nearly $100 Million in Its First Year

Taboola’s Self Service Platform Enables Thousands of Businesses to Be Discovered by Millions of Consumers Taboola, the leading discovery platform, announced that its self-service platform has now reached a run rate of nearly $100M just a year after it was released in Q4 of 2016. The new business unit empowers marketers all over the world with simple access to a billion consumers on thousands of Taboola’s publisher partners across the open web. The platform is leveraged by thousands of entrepreneurs and business owners to…

Content Will Always Be the King

When It Comes to Marketing and Customer Engagement, Content Rules the Martech World. A Recap of What Experts Had to Say About Content in the past Year 'Condense All Content into One Central Management System' Daniel Rodriguez - VP, Marketing, Seismic: The most important aspect of content management is that the various repositories are integrated and that there is a centralized process in place to ensure that content creators and marketers know what content is being used and when. If there is no centralization and…

TechBytes with Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola

Gil Chamiel Director of Data Science and Algorithm Engineering at Taboola In an era of personalization and web customization, marketers are increasingly relying on programmatic and AI technologies. Predictive technology and omnichannel experience help businesses increase user engagement, monetize traffic and deliver relevant content throughout the customer journey. We spoke to Gil Chamiel, Director of Data Science and Algorithm Engineering at Taboola, to understand how the predictive recommendation engine for content…