Hootsuite

1000 Dreams campaign humanizes European refugee communities through powerful photo-storytelling on social media Hootsuite, the global leader in social media management, has joined forces with Witness Change, a non-profit organization that exists to end human rights violations for marginalized communities, to bring heart and humanity to refugee stories. Announced today, on World Refugee Day, Hootsuite has leveraged its Enterprise platform to enable the 1000 Dreams campaign—a photo-storytelling project of strength,…

For years, marketing teams have relied on various tools and technologies to help them collaborate—from Monday.com and Trello for project management to Assembla and GitHub for web development to HootSuite and TweetDeck for social media management, and many more. Sales teams in the field also have relied on powerful tools like Salesforce, Slack and Zendesk to help them collaborate and connect with co-workers in the “main office’. Marketing Technology News:MarTech Interview with Julie Réali, Director of Programmatic…

First-ever Instagram Messenger Integration helps Hootsuite customers scale social customer care Hootsuite, the global leader in social media management, has today announced its integration with the new Messenger API for Instagram after joining the highly anticipated Messenger API for Instagram beta program in 2020. The new API, which allows brands and organizations to govern their Instagram-related communications from their preferred social media and customer care management platforms, will be unveiled in a three-tiered,…

Hootsuite announced that Manish Kamra will join the company as Senior Vice President, Software Development, with a focus on establishing the organization's long-term technology development strategy and execution plan to deliver the highest levels of quality, performance, scalability, and reliability. Kamra joins Hootsuite most recently from Ericsson where he held the title of VP, Software Development and Head of CENX Product Development. He brings with him over 25 years of experience in software development strategy,…

The contest, now live, features celebrity judges, $10K in prizes, and an extensive SMB resource hub Hootsuite, the global leader in social media management, today launched The Very Big Social Media Makeover for Small Business, providing small businesses across North America the opportunity to win a once-in-a-lifetime Social Makeover with ten-thousand dollars in prizes. Through the contest, Hootsuite seeks to help one lucky winner successfully overhaul their social media presence to achieve growth and scale with social.…

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

In honour of International Transgender Day of Visibility, Hootsuite is announcing today an exciting new partnership with Pride At Work Canada, a leading organization for LGBTQ2+ & Workplace Inclusion. Hootsuite has committed to building a diverse, inclusive, results-oriented culture that encourages people to be who they are and bring their true selves to work. Marketing Technology News: Chris Hundley Joins AudioEye As Chief Technology Officer In a recent revamp of Hootsuite’s benefit plans, coverage for gender…

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Hootsuite Enterprise achieves FedRAMP Authorization Hootsuite, the global leader in social media management, today officially announced its Hootsuite Enterprise offering has achieved the FedRAMP (Federal Risk and Authorization Management Program) Authorized designation. A growing number of government agencies (The US Department of the Interior, the Department of State, the US Marines, and FEMA) are leveraging Hootsuite’s social media management software and 150+ app ecosystem to achieve a wide range of…

Hootsuite Teams up with WWF and Global Brands to Showcase the Emptiness of a #WorldWithoutNature Hootsuite, the global leader in social media management, has joined forces with the World Wide Fund for Nature (WWF), NGOs, sports teams, and some of the world’s top brands in removing animal and nature references from its branding for World Wildlife Day today, to highlight the catastrophic loss of biodiversity globally and the social and economic risks it poses. For the first time since its founding in 2008, Hootsuite will…

Singapore’s internet users spend on average 8 hours and 7 minutes a day online – just over a third of their lives – according to Digital 2021: Singapore, a report released by socially led creative agency We Are Social and Hootsuite, the global leader in social media management. Digital 2021: Singapore, a comprehensive report covering digital, social and mobile use in Singapore, shows that the country’s internet usage is significantly above the global average of 6 hours and 4 minutes online each day. Marketing Technology…

Together, Hootsuite, UpContent and Proofpoint deliver a best-in-class trifecta for content curation and compliance Hootsuite, the global leader in social media management, launched Curate by UpContent. The new integration brings brands, businesses, and solopreneurs the ability to discover and distribute high-quality content directly within the Hootsuite dashboard to attract new followers, build brand reputation, and inform future buyers. UpContent is the first-ever active content discovery technology; the new integration…

Digital 2021 shows global acceleration in social media users, as SouthEast Asia thrives as one of the world’s leading digital regions We Are Social, the socially-led creative agency and Hootsuite, the global leader in social media management, have released Digital 2021, their latest annual report on social media and digital trends. Digital in SouthEast Asia  Once again, Digital 2021 finds that countries in Southeast Asia are some of the top performers when it comes to adoption of digital technologies and social media.…

Sparkcentral brings advanced customer care conversations to the Hootsuite platform for a unified customer journey Hootsuite announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium, and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into the…

Bailey to oversee all aspects of Hootsuite’s global sales strategy as part of the company’s executive leadership team Hootsuite announced the appointment of Melissa Murray Bailey as Senior Vice President, Global Sales. Bailey, who will lead Hootsuite’s global sales teams—with a focus on high growth, customer value, and retention—brings over two decades of experience in sales, leadership, international business, and winning. Marketing Technology News: ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report…

Hootsuite unveiled a host of new Instagram functionalities in 2020—here’s how they can transform your Social Media Strategy in 2021 With more than half a billion active daily users, Instagram has become one of the world’s fastest-growing social media platforms. The platform’s advertising audience grew by more than 76 million in Q3, 2020, and had reached a total of 1.16 billion people by October. From photo and video posts—to Stories, carousels, and shoppable posts—brands know that there’s a world of opportunity out…

Hootsuite puts its people at the heart of its next phase of growth Hootsuite is very excited to announce the promotion of Tara Ataya, previously VP, People, to Chief People and Diversity Officer. In her new role, she will elevate Hootsuite's focus on the employee experience—as the company grows and scales its business, and navigates a new distributed global workforce. Tara will orchestrate Hootsuite's diversity strategies to rapidly implement them company-wide and will represent employee voices in the C-Suite. “Tara’s…

2020 is almost over: Hootsuite’s findings reveal five trends that will redefine 2021 Hootsuite launched its fifth annual Social Trends Report, shining a light on emerging trends in social media to help brands navigate the fast-changing consumer landscape in 2021. The new findings from Hootsuite reveal the shifts marketers must make as the world becomes more digital after a year that redefined social media—with 4.1 billion people now using social worldwide. “As much as we all would like to forget 2020, it has reshaped the…

Hootsuite announced its new integration with Microsoft Dynamics 365 within its Global ISV Program for Business Applications. The new alliance will bring a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem. The new integration makes Hootsuite one of a set of leading companies to bring their unique product offering to Microsoft Dynamics 365, the only intelligent business applications that help you run your entire business and deliver greater results through…

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…