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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

MarTech Interview with Alexander Kvamme, CEO at Pathlight

"I believe the concept of a flexible work scheduling and arrangements is permanent. Companies will need to institute new norms to cope with people working from home." Tell us a bit about Pathlight? Specifically, tell us how it can help sales leaders manage their teams? Pathlight is all about democratizing, spreading, and empowering world-class management at every level. What does that mean for sales leaders? Many things. First, our platform allows them to empower their best managers, give them more leverage, save…

MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (CDP), sticky.io (E-commerce), SugarCRM (CRM), Higher Logic (Customer Experience), and Unilog (B2B Commerce). RudderStack Launches New SaaS Version of its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP). Banzai Announces New Independent Board Director Kevin Riegelsberger Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year…

MarTech Interview with Gowthaman “G’man” Ragothaman, CEO at Aqilliz

"The digital marketing space has seen almost $120 billion in spending as of 2020, making this an extremely lucrative industry that is rife with opportunities. Yet, with over 8000 companies and over 40 different technologies, this space is also highly fragmented." Journey into Tech Hi G’man, tell us about your role and journey into Technology. What inspired you to take up the role at Aqilliz? In my last role at Mindshare and WPP, I was leading the entirety of the strategic initiatives of our specialist unit, focusing…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (Customer Data Platform), Assembly (E-commerce), Kochava (Identity Management), Mobify (B32B Commerce) and Khoros (Customer Engagement). RudderStack Launches New SaaS Version Of Its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CoreMedia (E-commerce), CreatorIQ (Influencer marketing) ZINFI (Marketing Automation), Insightly (CRM), and Google Cloud (Content management). Coremedia and commercetools Enable Brands to Create Inspiring Shopping Experiences CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Adobe (Customer Experience), VoiceBase (Sales Intelligence), LiveChat (Customer Service), Sendoso (ABM), and UiPath (Automation). Adobe, IBM And Red Hat Announce Strategic Partnership To Advance CX Transformation Adobe and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Genesys (Customer experience), CoreMedia (Content management), Demandbase (ABM), RingCentral (Unified communications) and Automation Anywhere (Automation). New Genesys Cloud Integration with Microsoft Teams Drives Productivity and Collaboration Genesys, a global leader in cloud customer experience and contact center solutions, has expanded its Microsoft partnership with a new, native…

MarTech Interview with Roy Lindemann, CMO at ReadSpeaker

"As sales teams are constantly on-the-go, voice-enabled applications can help them easily listen to sales information that is critical to help salespeople effectively do their jobs." Tell us about your role and the journey into tech before joining ReadSpeaker? I joined ReadSpeaker in 2004 as cofounder and Managing Director of France and French Territories before I became CMO in 2008. Prior to my roles at ReadSpeaker, I worked as the General Manager at MTV and Game One from 1995 to 2004, where I managed a team of 70…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Hyland (Content Management), BEN (Influencer Marketing), Unbxd (E-commerce), Fanatical Labs (CRM), and Philips (Voice Recognition). Fairfax Software Reaches Partnership with Hyland Fairfax Software and Hyland have partnered to provide the industry with the best in content management, payment processing, and process automation solutions. Fairfax Software is now an authorized Hyland…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Folloze (Account-Based Marketing), Zendesk (CRM), ON24 (Customer Experience), Kibo (E-commerce), and Zeotap (Customer Data Platform). Folloze Inks Deal with Microsoft to Enhance Account-Based Marketing for B2B Companies Folloze announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of…

MarTech Video Interview with Travis Hockersmith – VIZIO

https://www.youtube.com/watch?v=6tXDNjsKrxo The rise of new-age digital advertising channels such as OTT, immersive video and social media have forced traditional/linear TV adtech firms to focus on improving their analytics and attribution techniques. Despite the fast rise of immersive ad tech models, including gaming and email channels, TV advertising is far from dead. While cord-cutting remains the biggest trend-changer in the industry, we continue to see adult audience maintaining their love-hate relationship with…

MarTech Interview with Tim Brown, CEO at Magnolia

"“Omnichannel is an inescapable requirement of a modern Digital Experience (DX). It follows that the key underlying platform requirement for our customers is an ability to seamlessly assemble content, data and transactional services across a range of applications and platforms far broader than just marketing”." Hi Tim, please tell us about your current Marketing and sales goals? We’re focused on maintaining our exciting revenue growth as we add to our existing 400+ global customer base. Of course, in the common…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Invoca (Analytics), KERV Interactive (Video), Verint Systems (Customer Experience Management), SpotX (Video Advertising) and Comscore (Video). Invoca and Decibel Partner to Improve Digital Experiences Invoca, the leader in AI-powered call tracking and conversational analytics, today announced an integration with Decibel, the leader in digital experience analytics. For the first time,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dynamic Yield (Customer Experience), Validity (CRM), UJET, Google Cloud (Privacy and Regulation), and Zendesk (Automation). Dynamic Yield Launches “XP Squared” Experience Optimization Learning Center Dynamic Yield, the Experience Optimization platform, announced the release of XP Squared – an online public learning center designed to help digital marketers gain access to the vital…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Thycotic (Identity Management), Advice Local (Intelligent Assistants), Zoom (Unified Communications), Verizon (Customer Experience) and OMNIQ (E-commerce). Thycotic Expands Identity Provider Integrations with SCIM Connector 2.0 Thycotic, provider of privileged access management (PAM) solutions to more than 10,000 organizations, including 25 of the Fortune 100, announced the general…