Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

"As AdTech grows, we will see an enhanced focus on not just placing an ad, but also knowing what is happening on the other side." Tell us about your Journey in Technology? What inspired you to start Anzu.io? Since I first dipped my feet into the AdTech industry, I was hooked. I saw in AdTech, a wide-open canvas for innovation and meaningful advancements. My mission was - and is - to create breakthrough products that have the power to change the way humans and advertisements interface with one another. A core…

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

"Product Managers don’t worry too much about robot overlords taking our jobs. It is so much more art than science." About Shawna You were part of the first Localization Product Management team at Salesforce. Today, you lead Product Management at Zendesk. How has your role evolved in the last few years? My career has never been a straight line, I’ve moved in and out of Localization, Marketing and Product Management roles for the last 25 years. I took a big step back in my career to join Salesforce as their Localization…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TTEC Holdings, Zendesk, Trulioo, Zoomd Technologies Ltd, and HotSwitch. TTEC Enters Into Strategic Partnership with Pega to Accelerate Digital Transformation Across the Contact Center TTEC Holdings, Inc., a leading digital customer experience technology and services company focused on the design, implementation and delivery of trans formative solutions for many of the world’s most…

"We believe that publishers have an opportunity to leverage user data in a way that enhances the user experience as long as they are transparent about its use." My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I've always been passionate about tech. After my graduation from CentralSupelec, a French Graduate School in Engineering, I started working for a Telecom company in France (Orange). While there, I worked on the implementation of their mobile…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SAS, Databricks, Creative Virtual, CustomerGauge, Intema Solutions Inc., and Behavioral Signals. SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute.…

"As marketers get more clarity around the definition of personalization, I believe we will see more development of customer-centric approaches in marketing." Journey into Tech You come from a very interesting background. From Aeronautical Engineering to heading Marketing at Formation.ai - tell us about this enriching journey. I’m an Engineer by degree, but have now worked in the Marketing industry for more than 20 years. I have a very technical background -- I received my BS in Aeronautical Engineering from Cal Poly…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CDK Global, Inc., automotiveMastermind, Qualtrics, ZipperAgent and Tamatem. CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding…

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SmartBug Media, Zipwhip, InsightSquared, Aki Technologies, TimeTrade Sync, Yelp, Fastline, and SRAX. SmartBug Media Named a HubSpot Elite Partner, Becoming One of Only Six Agencies to Earn the Distinction Worldwide SmartBug Media—the leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through…

"Customers don’t want brands snooping on them and inferring what they like. Brands must adapt to a new, non-invasive way of reaching consumers." Journey into Tech  Hi Richard, tell us about your role and journey into technology. What inspired you to take up the role at Cheetah Digital? Before Cheetah Digital, I started my career in Sales. Over time, success in Sales led me to other avenues of business including Marketing and Strategy. Learning from these experiences gave me the background and knowledge I needed to…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from 180byTwo, Grapevine6, e-Spirit, Twitter, Artificial Solutions, eBay, and Gong. 180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their…

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TTEC Holdings, Inc., Infosys, Mediasite, Dun & Bradstreet, and Bond Brand Loyalty. TTEC Announces Acquisition of Serendebyte TTEC Holdings, Inc., a leading digital global customer experience technology and services company focused on the design, implementation and delivery of transformative solutions for many of the world’s most iconic and disruptive brands, announced that it has…

"Brands need to be more proactive about providing value to consumers and ensuring they can exceed their needs rapidly at every stage of the buying journey." Journey into Tech Hi Abhay, tell us about your journey in technology. You are a pioneer in the Mobile AdTech market. What inspired you to start with InMobi? Back in 2007, we had a feeling that mobile phones were going to be big. We wanted to start something of our own, so we took a bet and dove headfirst into Mobile Advertising. The rest, as they say, is history.…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce, New Breed, Google Maps, SmartEquip, and Facebook. Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.…

"Marketing and Sales alignment is important but, I think many organizations confuse transparency with successful alignment in a common, shared goal." Journey into Tech Hi Harry, tell us about your journey in technology. You are a pioneer in the Headless Commerce technology market. What inspired you to start with Elastic Path? When we first started Elastic Path, we were building custom applications for clients but a few years in, we realized there was a huge trend developing for brands to sell online. When we looked at…

Google Maps is now available in a totally new avatar. Rebranding has come to Google Maps after 15 years of almost flawless global operations, creating billions of unique experiences and marketing opportunities for its users.