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martech experts

Why the Ad Fraud Fight Needs a Global Approach

Growing Types of Ad Fraud Technology Calls for Strict Standards and Transparency Reporting In this Experts Series column, Marco Ricci, CEO of Adloox, says that a global approach to combating ad fraud is needed to face increasingly sophisticated threats. Adloox is an independent global audit verification company with offices in London, Paris and New York. Botnets and fake domains have become common terminology when speaking of ad fraud, but it’s the newer types emerging from all around the world that are really testing our…

AI 101, Part I: What You Need to Know about Predictive Models

Four Steps to Start Building Predictive Models While predictive analytics and AI are big topics in the sales and marketing profession these days, it can feel daunting when you’re trying to figure out how to get started with these data-dependent solutions. Although most marketers probably won’t actually be building any data models themselves, it’s vital that the next wave of go-to-market professionals develop a solid understanding of how to solve business problems using data. In this series of articles, I’ll break down key…

Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail

STACK & FLOW MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. In this episode Allison explains the challenges of massive growth in IT Security including: Staying on top of search and maximizing inbound web traffic Aligning with sales and the customer journey Getting more sophisticated with predictive The return of direct mail to the mix

Martech & The Women’s March

A few weekends ago, across the U.S. and across the world, women marched and protested against the misogyny of Donald Trump. It comes as no surprise that, within the U.S., these marches sprung largely from urban counties and states that voted for Hillary Clinton. FiveThirtyEight has a great deep dive into the geopolitical distribution of the marches. This article adds to their data collection and analysis in a graphical way, by applying data science techniques used commonly by martech companies for audience…

How Marketing Analytics and Data Science can Solve Civic Engagement for Cities

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at Stanford University for a panel titled "Disruptors: Sensors, Real-time Data Analytics, Planning, and Optimization." The panel was a great place to talk about the role of data analytics with respect to citizen participation and civic engagement. The Digital Cities Summit at Stanford University brought together an elite group of ~200 global CEOs, SVPs, entrepreneurs, and policy…