Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail

predictive direct mail

STACK & FLOW

MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert – Infer’s Sean Zinsmeister and EventHero’s John Wall.

Stack & Flow with Allison MacLeod

In this episode Allison explains the challenges of massive growth in IT Security including:

  • Staying on top of search and maximizing inbound web traffic
  • Aligning with sales and the customer journey
  • Getting more sophisticated with predictive
  • The return of direct mail to the mix
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