TechBytes with Andrew Caravella, VP of Global Partnerships at Sprout Social
Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers?
The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform.
This not only empowers social…