podcasts

Pattison Media, is pleased to announce its partial acquisition of Everything Podcasts, creators of original custom podcasts featuring compelling story telling and world-class production. Marketing Technology News: Digital Media And Bitcoin…
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BLEND, the leading AI-powered multi-market enabler, announced its acquisition of Atlanta-based GM Voices, a global leader in professionally-recorded voice, audio localization, and Voice Branding solutions. The rapid rise of social audio…
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Audioburst, the audio search and delivery platform, released the first-ever survey evaluating attitudes of mobile app publishers and users towards talk audio integration into non-audio apps. According to the survey, Audio: An App's Best…
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Publishers’ audiobook revenue grew 12% in 2020 to $1.3 billion, the ninth straight year of double-digit growth, according to the Audio Publishers Association’s Sales Survey conducted by InterQ. The APA’s Consumer Survey of American…
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Talkwalker, the leading enterprise listening company, adds podcasts to the list of sources it covers. With its new Speech Analytics technology, Talkwalker is powering brands and agencies to analyze conversations from this new media type.…
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Podcasting has emerged as a hot new media market. To make the most of the opportunities it offers, Rip Media Group CEO Maury Rogow counsels advertisers to double down on story and focus. The audio streaming platform Spotify introduced…
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Leading voice-over provider Voices recommends that companies put measuring the success of sonic branding on their agendas. Marketers are well aware that their activities need to be data-driven to prove return on investment, but sonic…
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Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so…
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Sirius XM Holdings Inc. announced that it has completed its acquisition of Stitcher and is moving forward as the premier full-service platform for podcast creators, publishers, and advertisers. With this acquisition, SiriusXM adds…
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Digital media management platform streamlines the process to generate revenue from content; eases access and acquisition process for licensees Imagen, the leading video management platform for sports organizations, media companies and the…
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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from eBay, Triton Digital, CommerceIQ, Harmonic, Resonate, Wecast.ai, and LivePerson. eBay Inc. Names…
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Gamers make up 37% of the global internet population. But they can’t simply be defined as one group. To really know gamers, it’s important to look at the different types of gamers to understand what makes them tick and ultimately how brands…
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Search Engine Optimization (SEO) is very important for website growth and the statistics back it up. Google alone receives more than 78,000 searches per second, the top results are based solely on SEO and there are also other engines such…
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The Big Game continues to be the go-to venue for the world’s top brands to spar against each other for the public’s attention. Year after year, we’re blasted with 30-second, multi-million-dollar ads that not only seek to thrill, inspire,…
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With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this…
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Mary Meeker Shows the Promise of Podcasts - If Spotify Doesn’t Take Over. Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meeker’s recent Internet Trends report showed that 70 million…
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While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach…
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In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that.…
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STACK & FLOW MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. In this episode Allison explains the challenges of massive growth in IT Security…
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