Browsing Tag

Featured

A Few of the Top Programmatic Job Advertising Providers 

The development of technology in various sectors has led to the formation of new ways of incorporating different technology into daily tasks to ease manual work and lessen the overall workload. Human resource management is also integrating technology and software into their work to increase speed and broaden the spectrum of efficiency. With the help of human resource technology, any company can manage tasks easily and conveniently. Marketing Technology News: MarTech Interview with Tobias Knutsson, CEO at Adverty…

Marketing Learnings to Keep in Mind for 2021!

How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: The impact of the Covid-19 pandemic has led to drastic changes to consumer trends and digital marketing processes, requiring marketers across the hierarchy to invest in a different martech stack to help create better marketing ROI despite it. The year 2020 and in a lot of ways, even 2021 will be about…

Will Event Tech Be the Next Best Thing for Marketers?

Event Technology helps individuals or companies plan, produce and publish an event. Event technology is evolving at an amazingly fast pace, given the current scenario, this is a necessity. Amidst the ongoing COVID-19 pandemic, most people and companies have turned towards the digital world to gain better prospect and customer traction. They have had to incorporate event technology in their marketing strategy, to drive positive trends in their tech investments' and respective marketing returns. Marketing Technology News: …

Takeaways From The 2020-2021 Covid-19 Pandemic: The Right Employee And Customer Initiatives Requires More Than Just A Focus On ‘’Balance’’!

David Sturt, EVP at O.C. Tanner talks about a few key shifts in everyday business and management trends in this casual chat with us: ______ 2020 and even 2021, will be a year where business leaders have to remodel how employee recognition initiatives are planned; can you share a few thoughts on the top trends you foresee? Employee recognition initiatives have shifted a bit due to the pandemic. By necessity there are far less physical recognition gatherings—both the smaller team variety, as well as more formal larger…

Diving into Early Stage Accelerator Programs and their Growth in the Marketplace

Elle Bruno, the Managing Director of the Techstars & Western Union Accelerator dives into early stage startup accelerator programs in this quick chat with us: _____ Elle, we’d love to hear more about you and the Techstars + Western Union Accelerator program? The Techstars and Western Union accelerator program focuses on bringing in the ten best early-stage startups in Fintech to work with Techstars and Western Union. The Western Union network and in-depth experience in moving money combined with the Techstars team’s…

Balancing your Customer Experience and Employee Experience Through 2021

Marty Zalewski, Managing Director of Europe for Rightpoint talks about a few key organizational trends that can benefit business leaders as they try to shape their customer experience and employee experience practices: _____ We’d love to hear more about your Marty, your journey through the year during the pandemic in 2020, the biggest organizational trends you’ve observed and followed over time… 2020 made history books for a lot of reasons we've all experienced. To me, it's been about growth ever since, even when faced…

Are You Using Your Marketing Technology to Create a Better Website Experience?

In recent conversations with leading marketing and sales experts in the technology marketplace, there were many thoughts being exchanged on how the growing use and impact of marketing technology is meant to enhance the end user experience and not negatively impact it (in many cases, it still seems that the wrong use of martech is affecting the overall end user experience!). With the implementation of too many technologies, or, with disjointed workflows and lack of streamlining within teams (more so a concern in today’s times…

IT Security and Solutions in 2021

Stefan Auerbach, CEO at Utimaco talks about the evolution of cybersecurity and compliance solutions and how they’ve been the root of trust in IT and IT security in this quick chat: _____ Stefan, we’d love to hear more about you and more about Utimaco… Utimaco is a global platform provider of trusted Cybersecurity and Compliance solutions and services; the company has grown significantly over the past few years, both organically and through strategic M&A activities (most recently we acquired MYHSM, the leading…

Saluting A Few of the World’s Top Women Leaders, This Women’s Day!

Seeing the inspiring stories of these women leaders, everyone can grab a few Marketing lessons or two, this Women’s Day! Its women’s day – a day dedicated largely to celebrating the biggest achievements of women the world over while raising adequate awareness on core issues and challenges related to gender equality across sectors, globally.  But while the world uses the occasion to celebrate all the social, culture, political and culture achievements of women, we wanted to highlight a few women-from-the-top (past and…

Looking to Raise Startup Investments in 2021?

Billy Libby, CEO of Upper90, an alternative credit manager based in New York City that has deployed over $700m within 18 months of inception shares a few tips for startups looking for new investments in this chat, while diving into the deeper growth of fintech investments as well: _____ Billy, we’d love to hear about Upper90 and some of your top thoughts surrounding the latest fintech and other investment trends, around the world? It’s definitely an interesting time to be in the world of fintech - as an entrepreneur and…

The Importance And Impact Of IT Monitoring Solutions

Dave Link, Founder and CEO at ScienceLogic shares a few thoughts on the need for better monitoring solutions for HR, Sales and Marketing teams as remote work trends and processes get more focus in 2021: _______ The remote work concept is not new to the tech and SaaS industry: however, there has been more focus on using the right processes and technologies to enable stronger outcomes since last year, can you talk about the importance and impact of IT monitoring solutions in this mix and how businesses across key…

Exploring Evolving Customer Experience Trends In Financial Services

Ken Arakelian, SVP and Chief Product Officer at ENACOMM shares a few thoughts on the key customer experience measures and trends that financial institutions need to highlight and focus on in this quick QnA with MarTech Series: ______ Ken, we’d love to hear about your journey through the years in tech, what are you most looking forward to (or planning!) at your new role at ENACOMM? My career has been centered around creating and optimizing great customer experiences.  I’ve been immersed in the tools, technologies,…

Top MarTech Post: 33 Questions to Ask When Evaluating a MarTech Solution Provider

When the time* comes to purchase a MarTech software solution, the considerations are vast and varied. Ensuring you end up with the optimal solution and the necessary level of ongoing support is highly dependent on an organization’s approach to vendor selection. There’s no question that the MarTech industry is jam-packed with vendors, and they’re not all created equally. Choosing the right marketing software vendor, whether it’s for an off-the-shelf solution or a custom build, requires careful, comprehensive investigation…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift

"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel." Could you tell us about your role and journey into technology? What made you start Blueshift? Before Founding Blueshift, my Co-founders and I spent the last 10 years working at the intersection of AI and Marketing; early on, we worked at the AI company Kosmix that was later acquired by Walmart to become WalmartLabs,…

Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at Chocolate and currently serving as the CEO. I oversee the complete company strategy, operations, and short-term and long-term objectives. Chocolate originated from the need to offer a technologically sound and robust advertising solution that transcends traditional advertising. We started…

MarTech Interview with Brian Zeug, General Manager at GBH Insights

"Brands not only need to monitor their own customer signals, but also look to other categories for clues — not just the one their business inhabits." Tell us about your role and journey. What led you to join GBH Insights as an Advisor? Throughout my career, I’ve always been intrigued with observing consumer behavior and response to different factors — looking for ways to improve product and customer experiences or pivot Marketing strategy to better meet the needs of customers. I was an English major in college, and a…

MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work." Tell us about your role at LeadMD. I’m CMO in the title and a one-woman Marketing team in practice. How have Marketing methodologies evolved since 2014? It’s probably the writer in me that cares about the use of the word methodology here, but what is a methodology? Is it strategy or the execution of that strategy? If we’re talking about strategy, frankly, there are no new ideas.…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…