Rapidly growing company targets North American ad spend with new solution. European adtech company ADYOULIKE, which offers a AI-driven native advertising platform, today …
Study Finds Most CEOs Are Highly Visible on Social Media, But Don’t Engage Enough
Socializing Your CEO report Finds High Number of Top Company CEOs Have Online Social Presence; CEO Engagement Rates Lower than …
HubSpot and Brightcove Join Forces to Target Growing Video Analytics Space
New partnership allows HubSpot users to track and target prospects based on video usage analytics from Brightcove. Inbound marketing leaders HubSpot, …
Lotame Releases Data Onboarding Service for People-Based Marketing
Lotame, a leading data management platform (DMP) and data exchange, today announced the general availability of Lotame Onboarding — a …
Interview with Sean Burke, CEO, KiteDesk
Sean BurkeCEO, KiteDesk "Technology today is being built for marketing OR sales, and the way we see it in future, …
Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience
STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by …
Israeli Startup justAd Debuts First Fully Playable Ad Format
justAd’s Game Zone™ Enables Easy Customization of Module-Based Gaming Ads Without Coding It’s no surprise that playable ads, or ads with …
Interview with Matt Heinz, President, Heinz Marketing
Matt HeinzPresident, Heinz Marketing "All the data in the world isn’t valuable unless you know which of that data can …
Google Turns Hangouts Into Slack Competitor
Revamped Hangout apps will be part of Google’s big push into business technology; Set to take on competitors in business chat and video …
New Research from Return Path Shows Strong Correlation Between Subscriber Engagement and Spam Placement
Second annual report reveals industry benchmarks for key metrics that impact email deliverability Email deliverability is an extremely important aspect of …
Millenials Engage, Gen X Buys, Baby Boomers Observe – Why Generational Differences Are Crucial to Social Marketing
New Data Shows Generational Differences Are Critical to Marketing on Social Media A study on the differences in generational social media …
Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail
STACK & FLOW MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert – Infer’s Sean Zinsmeister and …
Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers
Marketing solutions company Equals 3 launched ‘Lucy’ in May of 2016. Billed as a cognitive companion for marketers, Lucy is …
InMobi Launches In-App Video Viewability Suite for Brands
InMobi SDK is the first in-app advertising solution to offer video viewability measurement from both Integral Ad Science and Moat …
Tealium Secures Strategic Investment from Citi Ventures
Funding from Citi Ventures will be used to support global development and innovation in IoT and mobile. Tealium, a leader …
OTT-Ads Startup BrightLine Adopts Nielsen Marketing Cloud to Enable TV Advertisers to Hypertarget Viewers
BrightLine-Nielsen partnership allows marketers to run TV ads with personalized messaging to audience sub-segments. BrightLine, the startup which has pioneered interactive …
Narrative Science and Sisense Unveil Partnership for AI Powered Conversational BI
BI Industry leaders join forces to demonstrate AI-powered conversational interface at the Gartner Data and Analytics Summit 2017 Sisense, the …
Customer Messaging Platform Pypestream raises $15M Series A Funding
Customer messaging startup Pypestream has announced a $15 million financing round in an official blog post. The Series A was led by …
People Now Watch Over 1 Billion Hours of Video Each Day on Youtube
Youtube Crosses 1 Billion Hours/Day of Video Consumption; Set to Overtake TV Numbers Google has announced that Youtube viewership figures …
5 Tech Trends That Will Influence Martech at the Mobile World Congress 2017
Over 100,000 people are expected to attend the Mobile World Congress 2017, starting today at the spectacular Fira Gran Via, …