New partnership allows HubSpot users to track and target prospects based on video usage analytics from Brightcove. Inbound marketing leaders HubSpot, …
Interview with Sean Burke, CEO, KiteDesk
Sean BurkeCEO, KiteDesk "Technology today is being built for marketing OR sales, and the way we see it in future, …
Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience
STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by …
Interview with Matt Heinz, President, Heinz Marketing
Matt HeinzPresident, Heinz Marketing "All the data in the world isn’t valuable unless you know which of that data can …
Allison MacLeod of Rapid7 – 10x Growth, Getting More Sophisticated with Predictive, and Direct Mail
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Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers
Marketing solutions company Equals 3 launched ‘Lucy’ in May of 2016. Billed as a cognitive companion for marketers, Lucy is …
5 Tech Trends That Will Influence Martech at the Mobile World Congress 2017
Over 100,000 people are expected to attend the Mobile World Congress 2017, starting today at the spectacular Fira Gran Via, …
Google Announces the End of the No-Skip 30-Second Ad on YouTube
In news that is sure to make YouTube users everywhere rejoice, Google has decided to kill the no-skip 30-second ad …
Urban Airship Study Reveals App Publishers that Don’t Message Users Waste 95 Percent of their Acquisition Spend
New data from Urban Airship shows that when marketers don’t message new opt-in app users, they are wasting 95 cents …
Interview with Sangram Vajre, CMO & Co-Founder – Terminus
Sangram VajreCMO & Co-Founder - Terminus "Frankly, marketing as a function does not have a clear path to success." On …
Interview with Danny Wajcman, Co-Founder & COO – Lucky Orange
Danny WajcmanCo-Founder & COO - Lucky Orange "No matter where life takes you: Stay Hungry, Stay Humble, and Stay Appreciative." …
Interview with Braydan Young, Co-founder – Coffee Sender
Braydan YoungCo-founder - Coffee Sender "People want to feel special when they start a buying cycle and be able to …
MarTech Primer: How to do Account-Based Marketing in 2017
The Rise and Rise of Account Based Marketing What kale was to the food industry in 2012, ABM or account-based …
Interview with Scott Salkin, CEO & Founder – Allbound
Scott SalkinCEO & Founder - Allbound "Hire people who are smarter than you, master the ability to communicate your vision, …
Interview with Apurva Kumar, CEO – LotaData
Apurva KumarCEO - LotaData "To build great teams, prioritize EQ over IQ" On Marketing Technology MTS: Tell us a little bit …
Why Marketing Technology Is Essential for Modern Marketing
A focus on maximizing engagement throughout the customer journey remains the foundational principle of every marketing model. Identifying the life …