Pranav Vadehra

New partnership allows HubSpot users to track and target prospects based on video usage analytics from Brightcove. Inbound marketing leaders HubSpot, and video solutions provider Brightcove, recent partnership announcement will help the…
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"Technology today is being built for marketing OR sales, and the way we see it in future, is that it is going to be built for marketing AND sales."On Marketing Technology MTS: Tell us a little bit about your role and how you got here.…
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STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. Featuring Jeff Marcoux, CMO Lead for…
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"All the data in the world isn’t valuable unless you know which of that data can help you."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. This has all been a giant mistake! I studied journalism…
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STACK & FLOW MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. In this episode Allison explains the challenges of massive growth in IT Security…
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Marketing solutions company Equals 3 launched ‘Lucy' in May of 2016. Billed as a cognitive companion for marketers, Lucy is a machine learning-based intelligent assistant that makes use of IBM’s Watson platform, and applies it to solve…
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Over 100,000 people are expected to attend the Mobile World Congress 2017, starting today at the spectacular Fira Gran Via, in Barcelona. Already one of the biggest tech events in the calendar, this years MWC promises to be another feast of…
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In news that is sure to make YouTube users everywhere rejoice, Google has decided to kill the no-skip 30-second ad format in 2018. In an official statement reported by Campaign, a Google spokesperson said the move was aimed at providing a…
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New data from Urban Airship shows that when marketers don't message new opt-in app users, they are wasting 95 cents of every dollar spent acquiring them. Only five percent continue to use those apps 90 days after first open, which…
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"Frankly, marketing as a function does not have a clear path to success."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I am the co-founder and…
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"No matter where life takes you: Stay Hungry, Stay Humble, and Stay Appreciative."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m Danny…
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"People want to feel special when they start a buying cycle and be able to interact with the brand."On Marketing Technology  MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company)…
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The Rise and Rise of Account Based Marketing What kale was to the food industry in 2012, ABM or account-based marketing is to the world of marketing in 2017. Much like how kale has been around for centuries before becoming every…
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"Hire people who are smarter than you, master the ability to communicate your vision, then delegate and get out of the way."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to…
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"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) We are data nerds. We honestly did not set out to…
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A focus on maximizing engagement throughout the customer journey remains the foundational principle of every marketing model. Identifying the life time value of a customer is a steady path to marketing success. Data and analytics have never…
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