Browsing Tag

martech newbie

5 Marketing Technologies Every CMO Should Have in Their Stack

Sudipto Ghosh Feb 6, 2017 0

The rise of tech-savvy CMOs is an ominous sign of how quickly marketing teams are adopting new technologies to fine-tune business decisions. Technology in marketing campaigns drives brand awareness and keeps CMOs accountable, enabling them…
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Account Based Marketing

MarTech Primer: How to do Account-Based Marketing in 2017

Pranav Vadehra Feb 3, 2017 1

The Rise and Rise of Account Based Marketing What kale was to the food industry in 2012, ABM or account-based marketing is to the world of marketing in 2017. Much like how kale has been around for centuries before becoming every…
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