Martech Breakthrough Awards Names Research Technology Leader Inaugural Winner in 2018 Show

MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry , announced that FocusVision, a full-spectrum insights and analytics technology solutions provider, has won the 2018 MarTech Breakthrough Award for outstanding innovation in customer experience management.

“FocusVision already has a stellar reputation for its market-leading user-friendly survey and video interview solutions, and we are thrilled to now recognize the global company in the area of product innovation,” said James Johnson, managing director, AI Breakthrough. “With an impressive set of platform capabilities and features that include the incorporation of AI and machine learning, FocusVision is certainly delivering innovative research tools for enhanced customer experience management. Congratulations to the entire FocusVision team on a well-deserved 2018 MarTech Breakthrough Award.”

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The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,000 nominations from over 12 different countries throughout the world.

“We’re honored to be recognized for our commitment to ensure anyone has access to the most powerful solutions for connecting with, listening to and responding to their customers and employees,” said Zlatko Vucetic, CEO of FocusVision, CEO of FocusVision. ”Our comprehensive research platform enables Enterprise marketers and research professionals to create real-time, people-driven insights that truly transform their businesses while retaining the voice of their customer in decision-making. The market will continue to see FocusVision innovations that incorporate ground-breaking AI and machine-learning in the future.”

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With FocusVision Decipher, brands can use surveys to understand long term trending, access real-time reporting, and add video capabilities to watch customers tell their stories and feel their emotion behind their sentiment. Customer experiences are maximized based on interpreting actual feedback and nonverbal cues.

Using social media style interactions, FocusVision Revelation takes users into respondents’ everyday lives to uncover motivations, product usage, customer behaviors, and emotions–which can inform holistic customer experience initiatives using slice of life functionality like video diaries. Moderators and respondents can view and comment on posts  in multiple ways in a live feed (similar to social media communities) to help bring customer experiences to life.

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FocusVision InterVu lets researchers and marketers talk to customers anywhere in the world via an online video tool for group or 1:1 webcam interviews. Moderators can present stimuli, share screens or mark-up screens, run card-sort exercises, polls and more to accurately gauge customer attitudes and sentiment while other project team members view and provide real-time comments from a private digital room.

FocusVision is also setting the research standard in the area of AI and machine learning. The company recently utilized the latest technology in machine learning and AI to help marketers, data scientists and other modern researchers gain a more refined experience. FocusVision InterVu can now handle more than 60 project scheduling scenarios of varying complexity through an Alexa-like assistant, giving customers always-on access to their GDPR compliant programs. Future 2018 releases include AI powered sentiment analysis and highlight reels pinpointing key moments within focus group and interview video, maximizing the user’s speed to insight and bring customer stories and opinion to life.

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