The customer advocacy, community and engagement platform has been highlighted as a Representative Vendor in the industry

Influitive Corporation, a leading provider of customer advocacy, community and engagement software, today announced its recognition by Gartner in its 2021 Market Guide for B2B Customer Community Platforms. The Market Guide includes Gartner key findings, recommendations for marketers, core platform capabilities, market direction and more.

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According to this research, there was a 160% jump in inquiries about B2B customer communities from technology and service providers from 2019 to 2020. Gartner also found that “those with existing communities are exploring tech options to help them move beyond merely a support vehicle, to something that will drive adoption, advocacy and account expansion.” Influitive empowers that by discovering, nurturing and mobilizing advocates to increase referrals, references and reviews.

“We believe this recognition by Gartner reinforces our stronghold leadership in the customer community space,” said Dan McCall, CEO at Influitive. “It’s clear that companies want advocacy and community, and no one brings them together as seamlessly as Influitive.”

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Influitive was named alongside other leading vendors, who were selected to represent the B2B customer community platform category as they demonstrate:

• Having capabilities in all five categories outlined in the Market Analysis section:
  • Support
  • Product Ideation and Feedback
  • Onboarding and Adoption
  • Networking and Events
  • Advocacy
• Serving B2B customers and supporting their users in learning, connecting and advancing in the adoption of the solutions purchased
• Selling into at least two distinct geographic markets
• Illustrating client interest and market presence

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