Ignite Sales, Inc., the leader in retail banking customer engagement and retention technology, and Vericast, a and leading marketing solutions company, together with its Harland Clarke line of customer experience solutions, announced a strategic alliance that will expand Ignite Sales’ distribution channel to further its growth. The alliance will allow Vericast to sell Ignite Sales’ powerful technology as part of its line of account acquisition solutions and will be branded Account Advisor – powered by Ignite Sales.

The alliance enables Vericast clients, both banks and credit unions, to further realize the potential of digital transformation for their customers in a manner that is interactive, enlightening, and unique to each customer’s needs.

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“Together, we are assisting banks and credit unions to take the next step in digital transformation which will enable them to significantly enhance customer experience.”

Ignite Sales’ award-winning customer engagement platform builds customized, dynamic, customer-facing conversation guides for financial institutions that discover customer financial needs and generate highly accurate account recommendations that address each customer’s precise needs and circumstances.

“Bankers experience deeper, richer customer engagement using Ignite’s dynamic conversation guides,” said Scott Hansen, Executive Vice President of Marketing, Vericast. “Whether engaging with customers digitally, through video, in call centers, in a branch or a combination of these channels, bankers leverage the conversation guides to get to the heart of customer’s needs creating a positive and memorable conversation.”

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Ignite Sales’ customer engagement technology creates a differentiated customer experience and is a foundational solution for increasing brand loyalty and success. Using Ignite Sales’ intelligence-driven conversation guides and analytics portal, banks and credit unions can uncover customers’ exact needs at the time of engagement and recommend best-fit financial solutions for financial wellness.

“Vericast, through its Harland Clarke account acquisition solutions, has a history of building trusted relationships with its clients. Through this alliance, Ignite gains the opportunity to assist the company’s extensive customer base of banks and credit unions to improve the financial wellness of their retail and business customers, and to further our business growth,” said George Noga, Chief Executive Officer at Ignite Sales. “Together, we are assisting banks and credit unions to take the next step in digital transformation which will enable them to significantly enhance customer experience.”