Integrating Medallia’s Customer Experience Solution for the Global Life Sciences Industry

Medallia, Inc., the global leader in experience management, announced it has partnered with Veeva Systems, the leader in cloud-based software for the global life sciences industry. Medallia joined the Veeva Technology Partner Program to deliver a tightly integrated solution with Veeva CRM Suggestions that will put valuable customer insights into the hands of sales reps during critical sales moments. 

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The pharmaceutical sales representative to healthcare practitioner relationship is evolving, and having valuable insights into how practitioners feel after various sales moments is critical to understanding their sentiment and knowing how best to proceed in the sales cycle. The integration between Medallia and Veeva will enable sales reps to foster more meaningful and powerful dialogues based on real-world practitioner insights. 

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“Medallia continues to grow its vertical partnerships and the integration with Veeva CRM Suggestions is strategic to supporting our life sciences customers. Data from Medallia Experience Cloud automatically imported into Veeva will drive intelligent action during critical sales moments,” Steve Vierra, senior vice president channels, alliances and global partnerships for Medallia.

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