Multi-time software entrepreneur, technologist, and cross-functional startup executive brings impressive breadth and depth of experience to the company’s professional services and customer success functions

MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Brett Crossley as vice president of services and success. Brett joins MetaCX from Richardson Sales Performance (formerly known as Sales Performance International), a global leader in sales training and consulting, where he was vice president of software development. Prior to Richardson, Brett was a founder of multiple successful software companies, including Shiny Creek, FanConnect, 10 Foot Wave, and Tusonic, where he held executive roles in product, sales, marketing and engineering.

“Having built successful software companies from the ground up, Brett understands what it takes to co-create innovation and value alongside customers,” said Scott McCorkle, co-founder and CEO of MetaCX. “As a true startup person, Brett is a great addition to MetaCX and our growing executive team.”

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At MetaCX, Brett will be responsible for pre-sales engineering, professional services, technical support, training, onboarding and customer success. He will report to MetaCX President Jake Sorofman.

“MetaCX is attacking the customer lifecycle from a powerful new perspective,” Crossley said. “I’ve seen firsthand the problem of connecting the solutions a company provides to measurable customer outcomes, and I’m excited to help drive that forward.”

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In June, MetaCX launched wide commercial availability of its B2B customer lifecycle management platform. MetaCX transforms how suppliers and buyers collaborate and win together. By creating shared spaces that allow suppliers and buyers to define and measure target outcomes, MetaCX helps align sales, success and delivery teams around real value that customers can see. The result is better trust and transparency, which translates into higher win rates, larger deals, and longer, more profitable customer relationships.

In late 2018, MetaCX announced $14 million in early funding led by Upfront Ventures with participation from Indianapolis-based High Alpha. MetaCX is actively in use by 20+ early customers, including notable SaaS companies and a Fortune 500 industrial IoT leader.

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