Prodapt Announces Agreement with LivePerson to Power Digital Transformation
The Prodapt-LivePerson partnership brings together complementary capabilities in delivering transformational business outcomes to DSPs’ digital-first self-service and messaging capabilities. By opening messaging channels – including SMS, Facebook Messenger, WhatsApp, Apple Business Chat, and more – DSPs can empower customers to connect on their own time to make purchases or get answers, all on the same channels they use every day to connect with family and friends.
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Customer service teams at DSPs have to deal with multiple disparate and disconnected legacy IT systems and can find it difficult to engage their customers using new digital channels. Combining LivePerson’s AI-powered, industry-leading Conversational Cloud platform with Prodapt’s process and domain expertise will help DSPs accelerate the adoption of digital messaging and self-service, improve customer experience, and scale rapidly.
“Prodapt and LivePerson will provide disruptive digital self-service and messaging solutions for our DSP clients to enhance customer experience, reduce customer churn, and increase revenue growth,” said Aravind Parthasarathy, VP, COO Solutions Practice, Prodapt. “We see tremendous value in this partnership as it helps in aligning our operational excellence mindset with LivePerson’s market-leading Conversational AI and messaging platform.”
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“Customers want to connect with brands over messaging, and there’s only one way to make this happen at scale: Conversational AI,” said Andrew Lezon, Vice President, Global Partners at LivePerson. “AI-powered messaging is a win-win for customers and brands: customers get the benefits of messaging’s convenience and ease, and brands see increased customer satisfaction, efficiency, and revenue.”
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