NICE Accelerates the Cloud Experience Revolution Led by CXone With the Acquisition of Brand Embassy

Organizations can now provide a true digital consumer experience, as NICE announces the next generation of customer service: Smart Digital Conversations. Enterprises of all sizes can now dynamically connect with every consumer based on their preferences. This is enabled by the acquisition of Brand Embassy, a leading provider of digital customer engagement. Embedding Brand Embassy in CXone, NICE’s leading cloud CX platform, combines CXone’s strong analytics and AI capabilities with Brand Embassy’s groundbreaking and proven digital-first approach. CXone powered by Brand Embassy removes the barriers that historically slowed down the customer experience digital revolution, allowing organizations to put digital at the forefront of their interactions with consumers.

CXone, fueled with the capabilities provided by Brand Embassy, is now the only cloud customer experience platform that has the full range of integrated channels, enabling any digital channel to be seamlessly and smartly integrated into any customer service daily operations. With over 30 supported channels, including Facebook Messenger, Twitter, Apple Business Chat, WhatsApp, LinkedIn, SMS, email and live chat, CXone powered by Brand Embassy is now the smartest and most complete cloud customer service platform for all channels.

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This unique integration of CXone and Brand Embassy provides multiple groundbreaking advantages:

• Digital Service in context, eliminating “digital agent” siloes – a new “push/pull” paradigm of naturally handling both real-time (e.g. voice/chat) and digital messaging interactions in one intelligent inbox.

• • Complete digital service management across contact center operations – The first and only unified platform with an end-to-end native integration of digital-first omnichannel management, WFO and Analytics infused with Artificial Intelligence.

• The most efficient digital experience suite – Fully integrated 30+ digital messaging channels with established voice and chat channels all in one native cloud platform, with full elasticity and pay-per-use model.

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Barak Eilam, CEO, NICE, said: “CXone is already established as the leading Customer Experience cloud platform, based on the powerful integration of the industry’s best WFO, Analytics and Omnichannel routing in the cloud. This makes CXone the perfect choice for enterprises of all sizes, as they transform to the cloud and advance to analytics. With the addition of Brand Embassy and its pioneering and market-proven digital experience suite, CXone now empowers organizations to also adopt a digital-first strategy, all under one platform.”

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