Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, recently announced that it has appointed Pat Dwyer as vice president of sales for communications, media, and consumer services in North America. Dwyer will focus on driving growth for some of Pega’s key and rapidly expanding industries.

With more than 20 years of sales experience in the technology sector, Dwyer most recently joins Pega from Microsoft, where he was a general manager of Microsoft Dynamics Business Applications sales, specifically focused on meeting growth goals within the customer relationship management (CRM) solutions segment. Prior to that, Dwyer was vice president of sales at Salesforce.com leading a team of sellers for enterprise accounts. He previously held sales and sales leadership roles at technology companies including IBM and HP.

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“Pega’s unique, AI-powered solutions enable communications, media, and consumer services organizations to meet their strategic business goals while providing optimal customer experiences. I look forward to being part of such a successful business and bringing Pega’s innovative solutions to more clients in these industries,” said Dwyer.

Dwyer holds an undergraduate degree in computer engineering from Iowa State University. He received his master’s in business administration from the University of St. Thomas in St. Paul, Minnesota.

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Leon Trefler, senior vice president, global customer success, Pegasystems, added, “Pat’s deep experience in B-to-B tech and customer engagement will make him an invaluable member of our team as we continue to grow our presence in the communications, media, and consumer services markets. We are excited to welcome Pat to our team and look forward to continued success in these markets.”

Last month, Pegasystems appointed Jeff Taylor as Senior Vice President of Strategy and Go-to-market Operations. In this newly formed senior role, Taylor oversees all aspects of Pega’s go-to-market strategy to meet its growth goals and drive leadership in software for digital transformation. He reports to Alan Trefler, Pega’s founder and CEO, and be based out of the company’s Cambridge headquarters.

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