The Use of Analytics and Automation Increases Sales Conversion While Reducing Costs
Atento, the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, has expanded the capabilities of its sales service to offer a 100% digital end to end sales solution designed to increase sales conversion and customer satisfaction while reducing costs.
The solution combines digital marketing tools with Atento’s multiclient sales portal and omnichannel platform allowing completion of the sales cycle, from attraction to sales conversion, for any type of product or service. Thanks to its sales portal and analytics capabilities, Atento helps companies define the best digital marketing and sales strategies to generate qualified leads. Acting upon these leads, through automation and its omnichannel platform, Atento engages with customers at every touch point of the sales cycle via chat, bots, apps, email or SMS with or without the intervention of human agents. The results are an increase in the sales conversion levels, enhanced customer experience and a significant reduction in the process’s total cost.
Atento’s end to end digital sales solution can also integrate retargeting strategies and actions focusing on customers who initiated a buying process but did not complete the operation. Retargeting actions for these customers can deliver up to 70% sales conversion for clients of Atento’s digital sales solution. The solution can also incorporate an anti-fraud module that allows for integration with anti-fraud and credit agencies to complete the sales cycle with total security.
Atento Digital’s mainstream offering encompasses a wide range of digital capabilities that enhance customer experience and increase efficiency across the customer lifecycle, from acquiring to managing and retaining customers. Atento Digital’s proposal incorporates the use of digital marketing tools, automation, artificial intelligence, cognitive technology based on Keepcon’s semantic engine and analytics to deliver a new level of customer experience and process efficiency for Atento’s core service such as sales, customer care, technical support, collections or back office.
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