Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia (Marketing Attribution), Jellyfish (Marketing Automation), Medallia (Customer Experience Management), to Salesforce (Analytics).

iSpot Acquires Ace Metrix

iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and brand impact of TV and video advertising. The combined capabilities of iSpot and Ace Metrix provide brands a unified, granular understanding of audience reach, consumer attention, brand impact and return on TV and CTV advertising investments.

Allocadia Delivers New Agile Budgeting Solution to Marketers

Allocadia, the leader in Marketing Performance Management (MPM), announced new agile budgeting capabilities to improve the budgeting process for global marketing organizations. The new features and functionality empower marketing teams to achieve flexible, real-time management of budgets through reallocations that seamlessly request and track budget movement – in, out and within – their marketing plans via a transparent approval workflow process.

Jellyfish Raises $31.5 Million Series B Funding to Expand Reach of Engineering Management Platform

Jellyfish, the pioneer Engineering Management Platform that helps engineering leaders align engineering work with strategic business objectives, has raised $31.5 million in a Series B round of funding led by Insight Partners and joined by previous investors Accel and Wing Venture Capital. Jellyfish plans to leverage this latest investment to accelerate its mission of helping engineering leaders connect their team’s day-to-day operations to business priorities—elevating engineering leaders from executors to influencers of business strategy.

Medallia Integration to Slack Revolutionizes Employee Engagement & Collaboration

Medallia, Inc., the global leader in experience management, announced Medallia Crowdicity, the company’s crowdsourcing solution, now offers seamless integration with Slack, enabling organizations to capture breakthrough employee ideas from within the messaging and collaboration tool employees are using today.

Salesforce Research: COVID-19 Accelerated Investment in Technology and Reskilling in Service-Driven Organizations

The global leader in CRM, Salesforce has released India insights from the fourth edition of its State of Service Report. The report surveyed over 7,000 global decision-makers, agents, mobile workers, and dispatchers across 33 countries, including 300 in India and illustrates the changes in the customer service journey alongside the strategies embraced by the business as they move forward past COVID-19.

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