Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Button and Branch (E-Commerce and Mobile Commerce), ResponseCRM (Marketing Automation), Zoomd (Native & Programmatic Advertising), GlobalData (Analytics), to Stack8 (Unified Communications).
Button, the leading mobile commerce technology company, announced a strategic partnership with Branch, the leading cross-platform solution for linking and measurement, to offer brands visibility into app traffic optimized by Button in their Branch dashboards. This best-in-class partnership brings mobile affiliate traffic into the marketing fold, enabling brands to holistically understand their spend across all marketing channels.
To meet the growing demand for companies to create a new business or expand online sales, ResponseCRM, a leading direct marketing automation and eCommerce solution provider, implemented a wide range of product enhancements and integrations that empower businesses to reach their sales goals faster, easier, and more cost-effectively.
Zoomd Launches New Self-Serve SaaS Model to Provide Full Transparency and Higher Efficiency With Premium Media Channels
Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it. The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard and equips advertisers with Zoomd’s full user acquisition capabilities across numerous premium digital channels – including the popular platform TikTok. The platform is driven by artificial intelligence (AI), machine learning, and prediction and automation technologies.
GlobalData’s latest report, ‘2021 ASEAN ICT Predictions’, reveals the five top trends that are expected to happen in each technology domain this year: (i) public cloud will lead the adoption, (ii) SD-WAN will be a common service for organizations, (iii) enterprise 5G solutions will move from development to pre-commercial stage, (iv) more domestic players will enter CPaaS market and (v) managed security services will be the best option for businesses to keep up with the technology.
Stack8 Announces Upcoming Major Release of SMACS Unified Communications Management Platform Designed to Manage, Automate and Control UC platforms
Stack8, North America’s leading provider of Unified Communications (UC) Solutions, announced that it will release version 7.0 of its renowned SMACS Unified Communications Management Platform (UCMP) in Q1 2021. The company’s highly regarded UCMP seamlessly integrates with UC platforms including Cisco and Microsoft with advanced integrations to 8×8, RingCentral and more on the near-term roadmap.
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