Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from TigerGraph (Analytics), DigDev Direct (Email Marketing), Factoreal (Marketing Automation), Bizzabo (Customer Experience Management), to VIZIO (TV Advertising).

TigerGraph Raises $105 Million to Accelerate Graph Analytics on the Cloud

TigerGraph, provider of the leading graph analytics platform, announced it has raised $105 million in Series C funding, the largest funding round to date within the graph database and analytics market. The round was led by Tiger Global and brings TigerGraph’s total funding raised to over $170 million. TigerGraph already has a presence in China and is opening offices in Singapore and in Indonesia. The investment reflects TigerGraph’s growth and the massive potential as businesses continue to move to the cloud. With the transactional and analytical workloads moving to the cloud made possible by companies like Snowflake, Confluent, and Databricks, TigerGraph is quickly becoming the graph database of choice to connect, analyze and learn new insights from the data.

DigDev Direct Announces Solution for California Email Marketing Campaigns

On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. Legislators continue to press to expand the laws and protections included within the act. Today, DigDev Direct, a leading digital marketing firm, announces solutions. DigDev Direct offers a robust suite of opt-in email marketing tools. Every message sent within the system includes explicit opt-out instructions to help consumers stop further outreach. These tools could be crucial for companies hoping to stay competitive within California.

Marketing Automation Platform Factoreal Releases Major Automation Suite for Twitter

In January 2021, Factoreal released its biggest update to date for their marketing automation platform. Enabling digital marketers to centrally manage more of their clients accounts with fewer touchpoints and more control, all from their Factoreal centralized dashboard. The team’s goal for 2021 is to enable every marketer with enterprise-grade capabilities in a helpful and simply platform that’s a fraction of the cost of the big guys. This is one step forward, of many: As marketers, we’ve always been plagued by tools that lack features and force us to work directly within the social platforms. Reducing our capacity and preventing us from being able to easily envision the brand’s strategy.

Bizzabo Launches Global Partner Program to Help Organizations Transform Their Customers’ Events Into a Growth Engine

Bizzabo, the world’s leading Event Success Platform, announced the launch of its Global Partner Program, enabling agencies, systems integrators, software resellers, and other B2B technology and service providers to grow and expand their revenue by offering the company’s event technology and expertise to prospects and clients. Bizzabo is an all-in-one events platform that provides partners with the tools they need to create and deliver successful events on behalf of customers. With Bizzabo, partners can manage, measure and grow professional events across the globe in any format — virtual, in-person or hybrid. By joining the program, partners also get access to resources to grow their business, including marketing, business development, sales and support.

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

VIZIO Ads, the award winning TV company’s direct-to-device advertising business, unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Solving one of the biggest problems plaguing the over-the-top and connected TV marketplace, Universal Frequency Control persistently measures the number of times an ad is exposed at the glass-level for each TV in a household across linear, CTV, VOD (video on demand) and OTT. With in-flight optimization, brands can limit the number of times a VIZIO Ads media buy reaches a device per day, week or month.

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