Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Highspot (Sales Enablement), InMarket (Native & Programmatic Advertising), Octopai (Data Management Platforms) Storyvine (Video), to Pega (Customer Experience Management).

Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot, the industry’s only unified, natively-built sales enablement platform, announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. The round values Highspot at $2.3 billion. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. Highspot’s innovation leadership and customer satisfaction resulted in back-to-back record quarters for new customer wins and annual recurring revenue growth in fiscal year 2021.

InMarket Releases its Breakthrough Moments List of Best-Performing Campaigns for the Second Half of 2020

InMarket, the leader in 360-degree consumer intelligence and real-time activation, released an overview of its top-performing Breakthrough Moments winners for the second half of 2020. While the first half of 2020 required marketers to adapt and evolve to the changing demands of consumer behavior during the early months of the pandemic, the latter months were defined by anticipating consumer needs as they settled into the “new normal.”

Octopai Announces Support of Snowflake, Continuing to Empower BI & Analytics Groups with Advanced Intelligence in Hybrid and Complex BI Environments

Octopai, the leader in Automated Data Lineage and Data Discovery, announced its support and analysis of Snowflake, the fastest-growing cloud-based database in the industry. This follows a recent announcement of its support of  Microsoft Azure Data Factory. Octopai’s mission is to provide organizations the intelligence they need to view their entire BI & Analytics landscapes, enabling them to gain easy access, control and visibility to their data. BI & Analytics landscapes are becoming more complex. The move to the cloud has become inevitable for many enterprises, but the management of cloud processes is creating new challenges for the BI & Analytics teams, especially in hybrid environments when still using on-prem systems as well.

Storyvine Launches Grassroots Advocacy Kit, Expands Self-Service Video Tech Platform

Storyvine, Inc., a leading video technology company, announced the availability of Storyvine NOW Grassroots Advocacy Kit, a self-service version of the original Storyvine platform. The kit includes three new video creation templates designed for local citizens to engage their community to advocate for key issues. Storyvine NOW VideoGuide templates simplify video creation by guiding the user during the filming process and “Automagically” editing the video in less than five minutes. The Storyvine Video Management System allows users to film anywhere from a smartphone and produces a

Pega Delivers New Enhancements for Low-Code Mobile App Development

Pegasystems Inc., the software company that crushes business complexity, announced new features for Pega Mobile that help make it even faster and easier to develop seamless mobile apps from any Pega desktop application. With its intuitive low-code interface, new Pega Mobile authoring enhancements help both citizen and professional developers to more efficiently create modern mobile apps with the look, feel, and performance that end users expect.

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