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Data management platforms

Peerlogix Expands its OTT Data-As-A-Service Offerings

Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT data-as-a-service space, announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

GDPR 2nd Anniversary: Take a Tall Stance in 2020

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a concerted effort toward building a secured user data privacy ecosystem, harmonizing the laws of privacy with user management, business goals and cybersecurity. In January 2020, we saw an overwhelming response to the introduction of CCPA as well. Together, GDPR and CCPA are seen as steps…

Ada Analysis Shows UK Out of Home Population Movement Plateaus During Week Three of Covid-19 Lockdown

Latest data from Ada, Talon’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (COVID-19) pandemic has already brought about rapid and significant change to the way people live their lives. During the last two weeks of March, social distancing measures, home working, and the closure of all schools, non-essential shops and entertainment venues has had an unprecedented effect on the…

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data privacy compound the problem and form part of a subset of growing issues to do with a lack of internal capability and capacity. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth…

Alation Named a 2020 Gartner Peer Insights Customers’ Choice for Metadata Management Solutions

Distinction is based on feedback and ratings from end-user professionals with experience purchasing, implementing, and using Alation Alation Inc, the leader in enterprise data catalogs, announced it has been named a 2020 Gartner Peer Insights Customers’ Choice for Metadata Management Solutions. The Gartner Peer Insights Customers’ Choice distinction is based on feedback and ratings from end-user professionals and is given to up to seven vendors that meet the criteria. For this distinction, vendors needed a minimum of…

Stellus Technologies Emerges from Stealth with Data Platform that Drives Massive Data Access Throughputs

Introduces Key-Value over Fabrics Technology to Accelerate Performance for Unstructured Data Stellus Technologies announced the launch of its Stellus Data Platform, based on the industry's first Key-Value over Fabrics technology, that can efficiently accelerate by 10x the storing and accessing of the world's unstructured data. The Stellus Data Platform delivers groundbreaking read and write performance for file and object-based data, necessary for the most demanding data-intensive workloads and applications such as…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…

Quadrant Audiences Launches Offering Highly-Targeted Audience Insights in Asia Pacific

Incorporating Foursquare’s Places Database, Quadrant Audiences to Allow Advertisers to Communicate the Right Message to the Right Person at the Right Time, with Highly Targeted and Personalised Ad Campaigns Quadrant Audiences Can Be Accessed Through Lotame, the Trade Desk, Google Marketing Platform and Other Leading DMPs and DSPs Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic location data and intelligence, announces the launch of Quadrant Audiences. Quadrant…

Criteo Announces Global Audience Partner Program

Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience partnerships with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) and other customer segmentation solutions. These new partners enable brands and retailers to re-engage their existing or lapsed customers with advanced audience segmentation using Criteo's world-class…

LiveRamp Launches Authenticated Traffic Solution to Democratize People-based Identity Across the Open Ecosystem

LiveRamp®, the leading identity platform for exceptional experiences, announced its Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) to expand the company’s commitment to creating an open, independent, and collaborative ecosystem to drive the future of digital marketing. Evolving industry trends like increased regulation and third-party cookie restrictions are making it more difficult to reach consumers online than ever before. LiveRamp’s solution provides every marketer, platform, and…

SessionM Deploys Capabilities to Help Marketers Maximize the Benefits of Their Data Management Platform

Targeted Digital Advertising and Look-A-Like Acquisition Campaigns Lead to New Customer Acquisition for Brands SessionM, the leading customer engagement and loyalty platform, has announced that it is providing data management platforms (DMPs) with loyalty and engagement data to further strengthen their ability to target known and unknown customers with highly personalized campaigns and advertising across all media channels. By combining the declared, observed and calculated data captured by the SessionM Platform with a…

Taken For Granted: The Many Problems Solved by the Modern Ad Server

The creation of ad servers more than 20 years ago revolutionized our relationship with the internet. As the web expanded at an astronomical speed, publishers discovered new ways of commercializing their content, brands discovered engaged and relevant audiences, and online users were able to continue browsing the internet for free. Over the past two decades, the technology underpinning digital advertising has undergone significant changes. We’ve seen the introduction of bidding engines in the form of demand-side platforms…

TechBytes with Clark Richey, Chief Technology Officer, FactGem

Clark Richey Chief Technology Officer at FactGem The most fundamental thing a company can do is to commit to a data-driven culture. We spoke to Clark Richey, Chief Technology Officer at FactGem, to understand how businesses should unlock the value of their data management platforms for better communication, team performance and marketing ROI.Tell us about your role at FactGem and the team/technology you handle. I am the Co-Founder and CTO of FactGem, a data analytics company. Because we are a lean startup, and I have…

SBDS Global Launches World’s First DataTech Services Company to ‘Cut Through the Data Clutter and Confusion’

Company Focused on Helping Companies Get More Value out of Their DMPs and CDPs The world’s first ever DataTech Services provider, SBDS Global, announces it has successfully completed its proof of concept phase and formally launched its global offering for marketers and publishers. Formerly known as SilverBullet Data Services, SBDS helps companies deliver value from their data management platforms (DMPs), customer data platforms (CDPs) and general data activation strategies. 91% of advertisers have already invested in…

SAP Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

Majority of Marketing Professionals See the Need to Adapt to Regulatory Requirements; Marketers See Regulation as an Opportunity to Increase Customer Loyalty, CMO Council and SAP Hybris Study Shows SAP SE has released SAP® Customer Data Cloud solutions from Gigya, a unique solution based on a consent-based data model. The solution helps businesses nurture trusted relationships with customers by providing them more transparency and control over the use of their personal data. The latest release demonstrates the legacy…

SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data

The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use of Their Valuable Consumer Data Video is now a staple technology for most marketing teams, providing relevant content experiences at scale. As we move to the middle of 2018, modern marketers have already written it on the wall for you -- Video is ubiquitous to personalized content experiences across all channels. From creating one-to-one connections with your customers or delivering an…

Fuel Cycle FCX Delivers Better Customer Insights for Unified Market Research

Fuel Cycle FCX Delivers the Combination of Behavioral Data with Stated Preference Data (Like Survey Data) Enabling Insights Professionals with Context-Driven Marketing Research Last week, at the Martech Conference 2018, leading marketing insights platform, Fuel Cycle launched Fuel Cycle Exchange (FCX). To better understand why Fuel Cycle launched a new product for market research suite, and how marketers could benefit from Fuel Cycle FCX, we spoke to Rick Kelly. Rick is the VP Product Marketing at Fuel Cycle. Why did…

TechBytes with Fatima Nadine Khan, Chief Privacy Officer, Demandbase

Fatima Nadine Khan Chief Privacy Officer, Demandbase GDPR could be the most disruptive event of the year for marketers. Last year, marketers spoke about the power of Intent Data and the way it could change the face of Customer Data Platforms and marketing performance forever. But, then came the long list of questions on the privacy of data! Today, every fifth company in the tech industry has either hired a legal counsel or added a Chief Privacy Officer to manage the probable disruptions. To get answers to all our…