Browsing Tag

Data management platforms

Infusing Customer Insights Into Your Business: A Look At Customer Relationship Management Systems (CRMs), Customer Data Platforms (CDPs),…

By James Bayhack, Sub-Saharan Africa Director at www.CM.com In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology allows the tracking of online activity, giving businesses access to more customer insights. So, how can businesses manage all the data at their disposal? Marketing Technology News: Realeyes Named Winner In 2021 Artificial Intelligence Excellence Awards For Its…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Highspot (Sales Enablement), InMarket (Native & Programmatic Advertising), Octopai (Data Management Platforms) Storyvine (Video), to Pega (Customer Experience Management). Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream Highspot, the industry’s only unified, natively-built sales enablement platform, announced it has closed $200 million in Series…

STUDY: 60% of Marketers Believe the Future Relies on Multiple Interoperable ID Solutions

Almost half of marketers and publishers are still searching for an identity graph solution Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced findings from its report entitled “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” Conducted in December 2020, the report surveyed 200 U.S. senior decision-makers in digital media and marketing to determine how these organizations are planning for the phase…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from StitcherAds (Social Media Marketing), Contentstack (Content Management), Cloud Collaboration (Unified Communications), ZoomInfo (Marketing Intelligence), to Advocado (Data Management Platforms). StitcherAds Launches Digital Circulars & Catalogs, Helping Grocers Deliver Personalized Shopping Experiences on Facebook, Instagram & Pinterest StitcherAds, the leading platform for…

How to Ensure Effectiveness/Measure Your Brand Campaign Performance on CTV

CTV advertising is gaining momentum globally. Everybody watching TV via the internet is technically considered a connected TV user or OTT (Over-the-top) video consumer. Reports point out the fact that over 80% of U.S. households have at least one CTV device in regular use. Moreover, more than half of American homes have three or more CTV devices meaning each family member can potentially consume the content separately. Smart TVs, gaming consoles, streaming adapters are common things in every living room but advertising on…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AdQuick (Native & Programmatic Advertising), Augeo (Customer Experience Management), Cadent & AdAmp (TV Advertising), to MongoDB (Data Management Platforms). AdQuick Announces Partnership with Lyft, Expanding Out-of-Home Advertising Inventory in New York City, Chicago AdQuick, the top out-of-home advertising marketplace in the world, announced its partnership with rideshare…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Medallia (Customer Experience Management), LiveArea (Customer Experience Management), Music.ly (Entertainment), AdQuick (Native & Programmatic Advertising), to Narrative (Data Management Platforms). Medallia Speech Achieves FedRAMP Authorization, HIPAA Compliance and Now Available in 20 Languages Medallia, Inc., the leader in experience management, announced its Medallia Speech…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Dun & Bradstreet (Analytics), Equifax (Analytics), Narrative (Data Management Platforms), Sony (Entertainment), to Pega (Analytics). Dun & Bradstreet Completes Acquisition of Leading European Data & Analytics Business Bisnode Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, today announced the completion of the…

If Time Is Money, Then It’s Time to Hand Your Marketing Data Over to the Robots

The explosion of digital marketing has accelerated at an even faster rate than we could have imagined as the COVID-19 pandemic, for a period of time, forced us all to step away from the real world and onto the screens found in our homes, in our pockets, and even on our wrists!  For marketers, the ability to cope with such a rapid change in consumer’s digital behavior is no new thing. In fact, the martech landscape has grown at a rate of 5,233% between 2011 and 2020, according to chiefmartec.com, showing that digital…

Identity Data Fuels a Consumer-Centric View in a Post-Cookie World

When it comes to getting data that helps us better understand and reach our customers, we’re overdue for an industry course correction. The clock is winding down on cookies, but a path forward to fill the third-party cookie void on the open web remains unclear. As the industry waits to see what cookie-less strategies win out, there are learnings we can apply now in the wake of being overly reliant on a single dataset or identifier. While Apple rethinks its consent requirement for companies to access its Identifier for…

Peerlogix Expands its OTT Data-As-A-Service Offerings

Streaming Data Leader Pivots to Help OTT Platforms with Their Content Licensing Strategies Peerlogix, Inc., the recognized leader in the global OTT data-as-a-service space, announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT…

Top 5 Priorities to Overcome B2B Data Challenges to Optimize Digital Advertising

Your first-party CRM data is one of your most valuable assets for driving leads and lowering your cost per marketing qualified lead (MQL)and sales qualified lead (SQL), but unlocking its full potential can be difficult. According to Forrester Research and Adweek, B2B marketers face a data management problem. 74% consider the accuracy of marketing data a critical weakness, and 32% of B2B marketers have cited “siloed or inaccessible customer data” as a major obstacle in their marketing efforts. It makes sense, considering…

GDPR 2nd Anniversary: Take a Tall Stance in 2020

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a concerted effort toward building a secured user data privacy ecosystem, harmonizing the laws of privacy with user management, business goals and cybersecurity. In January 2020, we saw an overwhelming response to the introduction of CCPA as well. Together, GDPR and CCPA are seen as steps…

Ada Analysis Shows UK Out of Home Population Movement Plateaus During Week Three of Covid-19 Lockdown

Latest data from Ada, Talon’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (COVID-19) pandemic has already brought about rapid and significant change to the way people live their lives. During the last two weeks of March, social distancing measures, home working, and the closure of all schools, non-essential shops and entertainment venues has had an unprecedented effect on the…

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data privacy compound the problem and form part of a subset of growing issues to do with a lack of internal capability and capacity. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth…

Alation Named a 2020 Gartner Peer Insights Customers’ Choice for Metadata Management Solutions

Distinction is based on feedback and ratings from end-user professionals with experience purchasing, implementing, and using Alation Alation Inc, the leader in enterprise data catalogs, announced it has been named a 2020 Gartner Peer Insights Customers’ Choice for Metadata Management Solutions. The Gartner Peer Insights Customers’ Choice distinction is based on feedback and ratings from end-user professionals and is given to up to seven vendors that meet the criteria. For this distinction, vendors needed a minimum of…

Stellus Technologies Emerges from Stealth with Data Platform that Drives Massive Data Access Throughputs

Introduces Key-Value over Fabrics Technology to Accelerate Performance for Unstructured Data Stellus Technologies announced the launch of its Stellus Data Platform, based on the industry's first Key-Value over Fabrics technology, that can efficiently accelerate by 10x the storing and accessing of the world's unstructured data. The Stellus Data Platform delivers groundbreaking read and write performance for file and object-based data, necessary for the most demanding data-intensive workloads and applications such as…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…

Quadrant Audiences Launches Offering Highly-Targeted Audience Insights in Asia Pacific

Incorporating Foursquare’s Places Database, Quadrant Audiences to Allow Advertisers to Communicate the Right Message to the Right Person at the Right Time, with Highly Targeted and Personalised Ad Campaigns Quadrant Audiences Can Be Accessed Through Lotame, the Trade Desk, Google Marketing Platform and Other Leading DMPs and DSPs Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic location data and intelligence, announces the launch of Quadrant Audiences. Quadrant…