Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Vidy (Video), Hive9 (Marketing Segmentation), Docubay (Video), Esquire (eCommerce), to BBTV (Entertainment).

Vidy Expands Decentralized Video Ad Network

Vidy, the world’s first blockchain-powered decentralized video ad network, has launched its own crypto assets, called VidyCoin. When users play a video ad, they will be rewarded with VidyCoin, which can be used for buying goods in the Vidy network, running ads, or getting access to publishers’ premium features. In late November 2020, Vogue Singapore became the first major publisher to utilize VidyCoin to reward users and power on-site purchases. Within five days, 30 invisible micro-videos embedded by Vogue Singapore received 400 million seconds of active views, and the VIDY Wallet received 78,000 new registrations.

Hive9 Introduces Advanced Custom Attributes to Accommodate Complex Marketing Segmentation Needs

Hive9, a provider of software for marketing leaders to plan, measure, and predict revenue from marketing, announced the availability of a suite of new features called Advanced Custom Attributes. These features, available throughout Hive9’s planning and purchase support modules, will enable customers to accommodate complex segmentation needs and a wider variety of use cases.

DocuBay Enhances its Offering by Launching Linear OTT Feed

DocuBay, the global membership VOD offering from IN10 Media Network designed to showcase the best of international, non-scripted content has launched a global linear feed, adding to its existing VOD service. Since its much anticipated launch in the last quarter of 2019, the platform has rapidly made its presence felt across devices and services in the 170 countries it has an active presence in; and continues to be the frontrunner premier destination for relevant, curated content.

Esquire Advertising Study Reveals Major Shifts in Shopping Activity

Esquire Advertising, a nationally leading adtech and marketing company based in Durham, North Carolina, recently investigated in-store shopping behaviors among U.S. consumers at furniture, home appliances, and other retail stores during the Black Friday weekends of 2020 and 2019.

BBTV Launches New Mobile Game Offering with Fernanfloo

BBTV Holdings Inc, a media-tech company that uses technology-enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “Fernanfloo Party”, in partnership with top Latin American content creator, Fernanfloo. BBTV’s Mobile gaming apps are monetized through advertising and in-app purchases revenue which the Company shares with the content owner.

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