Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from SearchBlox (Customer Experience), Knotch (Content Intelligence), Coupang (eCommerce), Giift (Customer Engagement), Ubisoft (Videos).
SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. “These new products use artificial intelligence to make search simultaneously smarter and simpler,” explains Timo Selvaraj, Co-founder and VP of Product.
Knotch, the leading Content Intelligence Platform, announced their official launch date of the Pros & Content Community, the world’s first community built by and for content leaders, set to launch December 9th at a virtual event, Pros & Content Live. Soft-launched in September, the community currently represents content leaders from over 100 brands.
Coupang, one of Asia’s largest eCommerce companies, added video streaming as its latest offering to WOW members with the launch of Coupang Play. At no additional cost, subscribers to Coupang’s premium membership service will now be able to enjoy unlimited video streaming on top of existing benefits such as Rocket Fresh groceries, free shipping and returns, same-day delivery, and Dawn Delivery, which enables customers placing orders as late as midnight to receive their deliveries by 7 AM the next day.
Giift, the only complete Rewards Management Platform, announced the launch of Giift Engage, a unique marketing tool to drive customer engagement through rewards-based offers. With a wide variety of programs available and adopted by customers, loyalty programs need to evolve from being simply passive and automated point granting systems to becoming tools that companies use to proactively engage with their customers. Giift Engage addresses this need with an innovative solution that leverages assets and expertise that Giift and its more than 50,000 program affiliates have collectively built.
Ubisoft recently released Ubisoft Connect, the biggest-ever overhaul of its ecosystem of player services. The company kicked-off this new adventure with players by celebrating their Ubisoft Journey with personalized Wrap-Up videos and infographics, using their statistics from the last five years of play.
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