Content Intelligence

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

In the last decade, the arrival of AI and Automation in the workplace came with mixed emotions. Despite the operational efficiency benefits, these technologies brought to businesses – and to workers themselves – the fear of job losses and lack of education around intelligent automation marred the impact of these new innovations in the working world. In 2020, that will all change. A new model of partnership between humans and machines is emerging, focused on the value of Intelligent Automation and Humans working together can…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Dentsu Aegis Network, Comcast, Amplexor, ViewN, Front, Node4, CyberScout, and Prodoscore. Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector. The company will…

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from I.AM+, PathFactory, Symphony MediaAI, Downtown Music Holdings, LumenVox, Accenture, GRM Information Management and Bright Pattern. I.AM+ Aims to Accelerate Ethical AI Adoption with Red Hat OpenShift on IBM Public Cloud I.AM+, the technology company founded by global music artist and entrepreneur will.i.am, and IBM have joined forces aiming to accelerate the adoption of AI and…

Collaborative Use of Digital IQ Skills with UiPath Robots will be Demonstrated at UiPath FORWARD III ABBYY, a leader in Digital IQ for the enterprise, announced it has been engaged in numerous joint projects worldwide that leverage its content intelligence capabilities with UiPath’s robotic process automation (RPA) platform to make digital workers smarter. ABBYY will demonstrate the power of digital IQ skills with UiPath Robots at FORWARD III this week in Las Vegas, the largest global gathering of RPA practitioners.…

"The Intelligent Content Playbook" Showcases the Best Content Optimization Strategies from Leading Marketing Experts PowerPost, a leading content publishing platform for brand marketers, announces its release of The Intelligent Content Playbook, a new eBook distilling the best content creation strategies and optimization techniques from the industry's top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today's most advanced technology, trends…

In the wake of disruptions brought on by technology and competition, both B2B and B2C companies have seen their operations turned upside down. According to the American Enterprise Institute (AEI), only 12 percent of the companies that were on the Fortune 500 list in 1955 were still on that list in 2016. AEI shares that most of these companies were victims of market disruption, innovation and creative destruction. With companies feeling more pressure to find ways to differentiate themselves from their competitors,…

Chartbeat, the content intelligence platform for the world’s leading publishers, announced that the company has closed a $7 million funding round, led by North Atlantic Capital. The capital will enable Chartbeat to accelerate its leadership position in real-time analytics across desktop, social, and mobile platforms. 2018 has seen unprecedented traffic shifts, and Chartbeat provides media organizations with instant insights about content engagement and reader traffic — whether directly on publisher websites or from…

In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine Response to the Content Marketing Campaigns, Demonstrating a Publisher's Ability to Distribute High-Quality Content to Premium Customers Branded Content is an effective medium to promote a product or a service effectively on a website and social media. With the perils of Fake News and malvertising pushing marketers and publishers towards negative branding, it's time to lay clear ground rules for…

Collaboration with the German Research Center for AI (DFKI) Underpins the New Neural Machine Translation (NMT) Solution, Which Will Initially Target the Medical Device Sector Global digital solutions provider, AMPLEXOR announced the next phase of its Artificial Intelligence (AI) program – to develop an enterprise-grade, neural machine translation solution. The solution, which will target the Medical Device market, is being developed in collaboration with the German Research Center for Artificial Intelligence (DFKI), one…