Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Okera (Analytics), Sayollo (Native & Programmatic Advertising), Searchlight Capital (Entertainment), Deck (eCommerce), to TaskUs (Customer Experience Management).
Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data access and analytics at scale. Together, Okera and Starburst empower customers to achieve accelerated analytics along with essential security and privacy protections for sensitive data – at scale and at a lower cost than other strategies.
Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud
Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media’s advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media’s patented 3-Way-Handshake cybersecurity technology uniquely verifies and digitally signs each ad impression, making it tamper-proof and preventing spoofing and impersonation at its root.
Searchlight Capital Partners, LP, a global private investment firm, ForgeLight LLC, an operating and investment company focused on the media and consumer technology sectors, and Grupo Televisa, S.A.B. (“Televisa”) a leading media company in the Spanish-speaking world, announced the completion of Searchlight and ForgeLight’s acquisition of a majority ownership interest in Univision Holdings, Inc., the leading Hispanic content company in the United States. In connection with the transaction Televisa will maintain its ownership interest in Univision and will convert its warrants into common stock. Televisa will also maintain its Program License Agreement and will continue to serve as an important strategic partner to the company’s new majority owners.
Deck Commerce announced an all-encompassing order management integration with Magento, enabling retailers to process and service direct-to-consumer orders more efficiently without patching several different OMS extensions together. The integration includes smart fulfillment routing, inventory management, and other features critical for keeping consumers happy without draining technology resources.
TaskUs, the leading global technology-enabled service provider for high-growth technology companies, announced a rebrand of the “ridiculously good outsourcing” company. The move highlights the company’s expansion in digital transformation services beyond Customer Experience including AI Operations and Content Security.
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