Gaming

Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian Atack and Senior Director of Sales Nicola Halpin to spearhead further growth. Adverty AB (publ), the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its…

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as Chief Revenue Officer (CRO) for its International Digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will oversee growth of global programmatic and performance business sales, team development and service quality. Marketing Technology News: BlueConic Expands Customer Lifecycle Orchestration Capabilities Entravision’s Digital…

Partners Extend Agreement as They Launch Digital Sports Betting and iGaming in Pennsylvania and the Launch of Sports Betting in Indiana Scientific Games Corporation and world-class gaming operator Caesars Entertainment, have extended their existing digital sports betting partnership in preparation for the relaunch of the 2020/21 major league sports seasons. The move comes following recent mobile sports wagering launches in Pennsylvania and Indiana and the launch of online casino gaming in Pennsylvania. "We're delighted…

Victory Square Technologies Inc. portfolio company FansUnite Entertainment Inc. and Askott Entertainment Inc. (“Askott”) announced entering into a definitive agreement on June 22, 2020 (the “Agreement”) to combine in an at-market merger, creating one of Canada’s leading gaming companies. Under the terms of the Agreement, FansUnite will acquire all of the outstanding securities of Askott by way of a three-cornered amalgamation (the “Transaction”) pursuant to which Askott and a newly incorporated subsidiary of FansUnite will…

Marking the First Time Attendees of a Major Global Gaming Event Have Been Able to Connect by Leaving Audio and Video Comments Yappa World Inc. is proud to announce that IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global "Summer of Gaming" digital event, which kicks off today. IGN's content-rich "Summer of Gaming" experience safely brings the games community together throughout June 2020 as this…

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm's Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening…

Former Microsoft® Executive and Xbox® Co-Founder Returns to the Video Game Industry to Further Bolster Leadership Team and Launch Intellivision® Amico™ Game Console Intellivision Entertainment, LLC announced that J Allard has joined Intellivision as Global Managing Director. As Microsoft's former Chief Experience Officer and Chief Technology Officer of the Entertainment and Devices Division, Allard's mark and legacy in the games industry stem from two decades at Microsoft in which he co-founded the Xbox, Xbox Live, Live…

Launches UMG TV on Apple providing consumers with a new streaming service with esports news, competitions and play-along gaming Engine Media Holdings, Inc., a newly formed company that brings together the power and popularity of esports, news, gaming, interactivity and engagement for consumers, has launched its app UMG TV on the Apple iOS and Apple TV platform, which showcases the latest esports content from UMG Gaming – offering access to news, gaming competitions and  interactive, play along opportunities with esports…

Play2Pay is the First Rewards Platform to Gamify Getting Your Mobile Phone Bill Paid Adfone Inc., a leading mobile savings and rewards technology provider, announced the closing of a $7.5 million seed funding round. The funding will play a key role in further developing its Play2Pay rewards platform, which allows mobile phone users around the world to reduce their phone bills by playing games, watching videos and completing special offers and surveys on their devices that are paid for by brands. The platform converts user…

In this article, we will discuss what in-app programmatic advertising is. We will also consider the factors causing the boom in in-app programmatic advertising, which include the increased use of mobile devices and the increased need for mobile content. The growth of this market in China, and how their model of life-app integration presents increased opportunities for in-app programmatic advertising future is also considered. What Is Programmatic Advertising? The next big trend in Marketing is in-app programmatic…

Wasder, a smart multi-social platform for gamers, today announced that the company is working with Razer Chroma RGB, the world's largest lighting ecosystem for gaming devices. By working with Razer Chroma RGB, Wasder introduces the world's first live synced lighting experience between streamers and gamers, made possible by a Twitch extension called "Wasder Chroma RGB Scheduler." Owners of Chroma RGB devices can share experiences through lighting effects provided by Razer Chroma RGB, such as when the streamer goes live,…

The world is changing right before our eyes. Movie theaters, restaurants, and bars have all shut their doors. Sports arenas, concerts, and conferences have been canceled. Schools and businesses are closed. As people search for a sense of normalcy and indoor entertainment in a time of social distancing, Bobby Kotick, CEO of Activision Blizzard, hit the nail on the head when explaining why people are flocking to video games. He said, "Games are the perfect platform because they connect people through the lens of joy, purpose,…

Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21. The 8-hour conference will cover the latest trends and challenges that are shaping the adtech industry.  It will be particularly beneficial for advertisers & brands, ad agencies, publishers, adtech vendors (SSP, DSP, AdEx, DMP), app…

iClick Interactive Asia Group announces the availability of a broadcast titled, “Digital Advertising and Enterprise SaaS Present Tremendous Opportunities as Online Marketing Soars in China.” With China’s population now numbering 1.4 billion and internet use increasing at a tremendous rate, the future of SaaS Enterprise Solutions and online marketing has never looked brighter. Marketing Technology News: Screen-Free Learning Platform, Yoto, Selects 5W Public Relations as Agency of Record Despite causing a global…

AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product. Facebook Remains the Top Performer for Retargeting Low retention and high uninstall rates across the industry are driving app marketers to increase their…

The coronavirus (COVID-19) outbreak has had a significant impact on esports, one of the fastest-growing areas of the gaming sector. Dozens of esports tournaments have been cancelled, with many more postponed indefinitely, and events scheduled to be held in stadiums are being moved online to mitigate the spread of the disease, says GlobalData, a leading data and analytics company. Rupantar Guha, Senior Analyst of Thematic Research at GlobalData, comments: “With the industry’s shift to online formats, brands are expected to…

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zoho Corporation, HCL Technologies, Sensely, Kronos Advanced Technologies, and iQIYI. Zoho Launches Small Business Emergency Subscription Assistance Program Zoho Corporation, a global company that offers the most comprehensive suite of business software applications in the industry, is launching its Small Business Emergency Subscription Assistance Program (ESAP) to help Zoho customers…

The senior hire comes off the back of recent appointments in Publishing and Public Relations, amongst other departments Leading hyper-casual games publisher Kwalee has hired a new Head of Ad Monetisation, continuing its growth in early 2020 with senior hires to help take the brand to the next level. Dilpesh Parmar brings over a decade of experience to his role, having a wealth of knowledge in the area across multiple businesses. Most recently, Parmar joins from international ad network IQzone, where he departs as COO of…