Gaming

Israeli Startup deepdub brings together high-powered industry executives across entertainment, technology and media with the addition of Kevin Reilly former Chief Content Officer, HBO Max & President, TNT, tbs, truTV deepdub, an AI innovator providing high-quality seamless localization for entertainment content at the click of a button, is excited to announce the addition of Kevin Reilly to their advisory board to guide and scale the organization following their launch into the market. Marketing Technology News:…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Okera (Analytics), Sayollo (Native & Programmatic Advertising), Searchlight Capital (Entertainment), Deck (eCommerce), to TaskUs (Customer Experience Management). Okera and Starburst Announce Strategic Partnership Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data…

Ubisoft recently released Ubisoft Connect, the biggest-ever overhaul of its ecosystem of player services. The company kicked-off this new adventure with players by celebrating their Ubisoft Journey with personalized Wrap-Up videos and infographics, using their statistics from the last five years of play. Ubisoft Connect Wrap-Up videos and infographics empower millions of gamers to share videos summarizing five years of game playing accomplishments powered by Idomoo’s Personalized Video as a Service (PVaaS™) platform.…

AdColony, the in-app marketplace for brands, with a focus on gaming, announced its partnership with Mana Partners, the Singapore-based gaming & esports brand consultancy firm that connects brands with the gaming & esports industries, to unlock transformative partnerships for brands looking to leverage the immense potential offered by the global gaming & esports ecosystem. With gaming and esports being a highly complex and challenging space to navigate, the strategic partnership between AdColony and Mana…

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended in-game advertising solutions across both display and video to brands and agencies in Asia Pacific. In-game advertising platform Anzu seamlessly blends real-world brand ads into gameplay across PC, console, and mobile games, while offering advertisers comprehensive ad viewability and programmatic…

Adverty AB (publ), the leading in-game platform for advertisers, agencies, and game publishers, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back of the launch of new offices across Europe and APAC and a raft of senior hires earlier this year. Adverty's mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology built for gaming. Nymberg will be…

With the ongoing testing in limited regions, Facebook has ventured into the cloud gaming universe with the launch of several cloud-streamed games. These games are available on the Facebook app and the browser, eliminating the need for any downloads.  Users can play the games available on the cloud service via the existing Facebook service. Further, there are no requirements for special hardware or controllers, as users can play with their hands on mobile and PC users can utilize mouse and keyboard.  For the first week,…

Did you know Halloween began in Ireland? Halloween – a time for thrills, chills and wonderful traditions. But did you know that everyone's favorite spooky holiday began in Ireland? Trace Halloween right back to its origins and you'll find yourself in the mists of pagan Ireland over 3,000 years ago – a time when the ancient festival of Samhain was celebrated in the heart of Ireland's Ancient East to mark the beginning of winter. Marketing Technology News: Momo Announces New Executive Chairman and CEO At…

Leading in-game ad platform Adverty announces hires of Chief Commercial Officer Tobias Knutsson, Senior Director of Business Development Christian Atack and Senior Director of Sales Nicola Halpin to spearhead further growth. Adverty AB (publ), the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its…

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as Chief Revenue Officer (CRO) for its International Digital business unit. Reporting to the President of Entravision’s International Digital, Luis Barrague, Mr. Chung will oversee growth of global programmatic and performance business sales, team development and service quality. Marketing Technology News: BlueConic Expands Customer Lifecycle Orchestration Capabilities Entravision’s Digital…

Partners Extend Agreement as They Launch Digital Sports Betting and iGaming in Pennsylvania and the Launch of Sports Betting in Indiana Scientific Games Corporation and world-class gaming operator Caesars Entertainment, have extended their existing digital sports betting partnership in preparation for the relaunch of the 2020/21 major league sports seasons. The move comes following recent mobile sports wagering launches in Pennsylvania and Indiana and the launch of online casino gaming in Pennsylvania. "We're delighted…

Victory Square Technologies Inc. portfolio company FansUnite Entertainment Inc. and Askott Entertainment Inc. (“Askott”) announced entering into a definitive agreement on June 22, 2020 (the “Agreement”) to combine in an at-market merger, creating one of Canada’s leading gaming companies. Under the terms of the Agreement, FansUnite will acquire all of the outstanding securities of Askott by way of a three-cornered amalgamation (the “Transaction”) pursuant to which Askott and a newly incorporated subsidiary of FansUnite will…

Marking the First Time Attendees of a Major Global Gaming Event Have Been Able to Connect by Leaving Audio and Video Comments Yappa World Inc. is proud to announce that IGN, a world leader in games and entertainment media, installed the Yappa commenting tool across all English-language editions of IGN.com globally ahead of its first-ever global "Summer of Gaming" digital event, which kicks off today. IGN's content-rich "Summer of Gaming" experience safely brings the games community together throughout June 2020 as this…

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm's Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening…

Former Microsoft® Executive and Xbox® Co-Founder Returns to the Video Game Industry to Further Bolster Leadership Team and Launch Intellivision® Amico™ Game Console Intellivision Entertainment, LLC announced that J Allard has joined Intellivision as Global Managing Director. As Microsoft's former Chief Experience Officer and Chief Technology Officer of the Entertainment and Devices Division, Allard's mark and legacy in the games industry stem from two decades at Microsoft in which he co-founded the Xbox, Xbox Live, Live…

Launches UMG TV on Apple providing consumers with a new streaming service with esports news, competitions and play-along gaming Engine Media Holdings, Inc., a newly formed company that brings together the power and popularity of esports, news, gaming, interactivity and engagement for consumers, has launched its app UMG TV on the Apple iOS and Apple TV platform, which showcases the latest esports content from UMG Gaming – offering access to news, gaming competitions and  interactive, play along opportunities with esports…

Play2Pay is the First Rewards Platform to Gamify Getting Your Mobile Phone Bill Paid Adfone Inc., a leading mobile savings and rewards technology provider, announced the closing of a $7.5 million seed funding round. The funding will play a key role in further developing its Play2Pay rewards platform, which allows mobile phone users around the world to reduce their phone bills by playing games, watching videos and completing special offers and surveys on their devices that are paid for by brands. The platform converts user…

In this article, we will discuss what in-app programmatic advertising is. We will also consider the factors causing the boom in in-app programmatic advertising, which include the increased use of mobile devices and the increased need for mobile content. The growth of this market in China, and how their model of life-app integration presents increased opportunities for in-app programmatic advertising future is also considered. What Is Programmatic Advertising? The next big trend in Marketing is in-app programmatic…

Wasder, a smart multi-social platform for gamers, today announced that the company is working with Razer Chroma RGB, the world's largest lighting ecosystem for gaming devices. By working with Razer Chroma RGB, Wasder introduces the world's first live synced lighting experience between streamers and gamers, made possible by a Twitch extension called "Wasder Chroma RGB Scheduler." Owners of Chroma RGB devices can share experiences through lighting effects provided by Razer Chroma RGB, such as when the streamer goes live,…