Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from HubSpot, SparkBeyond, Matter Communications, IMImobile, and iQor.

HubSpot Brings New Functionality to Sales Hub and Updates Pricing to Make Powerful Software Accessible for Growing Teams

HubSpot, a leading growth platform, announced multiple updates to its Sales Hub product, including a lower-priced Starter tier and improvements to its sales engagement tool, sequences, which is available in the Professional and Enterprise tiers. Together, these enhancements are designed to give growing sales teams more powerful tools at a starting price they can afford.

SparkBeyond Partners with DemystData to Provide Contextual Data for Smarter Decision-Making

SparkBeyond, the AI-powered problem-solving platform leveraging the world’s largest library of code to discover trends and actionable insights buried in data, announced a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access and test hundreds of data products. The partnership will enable DemystData to integrate its growing repository of over 500 data products with SparkBeyond’s AI-driven problem-solving – empowering clients of both companies with deeper, faster and more impactful results.

Matter Communications Acquires Calypso, a Marketing and Branding Agency in Portsmouth, NH

Matter Communications — a Brand Elevation Agency specializing in public relations, social media, creative services, and digital marketing — announced its strategic acquisition of Calypso, a Marketing and Branding Agency based in Portsmouth, NH. Calypso has a 20-year history of serving worldwide clients in several high-profile industries, including the energy, finance, and healthcare sectors.

IMImobile Enables Hyundai to Use Whatsapp Business for Customer Service

Global cloud communications software and solutions provider IMImobile PLC announced that Hyundai India has integrated WhatsApp as part of their customer service strategy. Using WhatsApp, Hyundai wanted to streamline the vehicle service booking process, provide service updates and documentation all in one place via their customers’ preferred communication channel.

iQor Enhances its Speech Analytics Platform to Help Deliver Better Customer Experiences

iQor, a managed services provider of customer engagement and technology-enabled BPO solutions, announced the release of its newly enhanced customer speech analytics platform. The cloud-native speech analytics platform now includes full call transcription, or speech-to-text translation, for recorded interactions between a customer and customer service agent. iQor’s data scientists, optimization group and operational teams use the data derived from the translations to drive client-specific solutions that improve the caller’s overall experience as well as internal operations.