Daily MarTech Roundup: Latest News, Insights, Funding and Updates
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from PX, Selligent Marketing Cloud, Sylo, Verint and Enableocity.
PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder’s customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private Marketplaces to purchase leads and calls, to create efficiencies, and strategically grow their customer base.
Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden.
Sylo, an unbiased third-party verification and measurement platform for influencer marketing announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales. This agreement scales Sylo’s campaign monitoring tool, Tracker to Nielsen’s customers, to streamline influencer measurement inline with that of paid measurement.
Verint Systems Inc., The Customer Engagement Company, announced it has been recognized for the thirteenth consecutive year as a leader in workforce optimization (WFO) in DMG Consulting LLC’s new 2019/2020 Workforce Optimization Product and Market Report*.
Enableocity, a SF-Bay Area-based Sales Enablement-as-a-Services company emerges from stealth with strong domain-expertise, conversation frameworks, technology, and customers who are raving fans, to help B2B companies overcome an array of obstacles preventing sales growth.