customer acquisition

Backblaze, Inc., a leading storage cloud company, announced the appointment of Nick Tran as VP of Marketing, as the company continues to bolster its leadership and grow its developer marketing capacity to drive growth. Backblaze provides businesses and consumers with cloud services to store and use their data in an easy and affordable manner, serving as a foundation for companies, developers, IT professionals, and individuals to build their applications, host content, manage media, back up & archive data, and…

Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than 50+ financial brands and fintechs are already leveraging Fintel Connect's technology to enhance their marketing through its performance marketing network and tracking and reporting capabilities. Fintel Check represents the latest in a product suite designed to ensure financial…

Genpact , a global professional services firm focused on delivering digital transformation, announced that Tamara Franklin, chief digital, data and analytics officer at Marsh LLC, is joining its board of directors, effective March 29, 2021. "Tamara's deep experience in digital transformation cutting across many industries will bring valuable insights to Genpact," said Jim Madden, chairman of the board, Genpact. "We're honored to have her join our board, and we look forward to her contributions." Marketing…

If you’re responsible for customer acquisition across all channels —  e-commerce, chat, SMS, telesales, in-store —  your daily feed is almost certainly spoon-feeding you business advice about tools, technologies and resolutions for 2021 to maximize customer engagement. However, there is a universal problem that faces all acquisition marketers, which is balancing the yin-yang relationship between maximizing revenue/sales and customer experiences. The two often clash on a fundamental level, indirectly and directly muddling…

Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today that Jeff Herrera has been hired to lead all marketing and partnerships for the company. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines “Visiture is experiencing rapid growth across all of our lines of business such as paid…

MalwarebytesTM, a leading provider of advanced endpoint protection and remediation solutions, today announced the addition of Mark Strassman as the company's new chief product officer. Strassman joins Malwarebytes from LogMeIn, where he was General Manager of their Unified Communication and Collaboration (UCC) product portfolio, which served hundreds of millions of end-users. Marketing Technology News: Blucora Announces Appointment of Tina Perry to the Board of Directors "Mark gets our customers and how people…

Force Marketing, a high-growth marketing technology company that delivers a comprehensive suite of products and solutions to more than 950 automotive dealers, has acquired the business of GS Marketing (GSM), a three-decade old industry leader in the same category. The deal, which closed effective as of January 31, 2021, brings the total number of dealerships served to more than 1,500 nationwide. Force Marketing has experienced significant growth through its development of tech-enabled marketing products and solutions…

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announces how the IntentKey AI technology expanded the customer base of a business-to-business electronic components company at scale, while also beating their customer acquisition (CPA) goal costs by 91%. Inuvo’s client, an electronic components company, had been focused on growing their company by focusing on their existing customer base and through product expansion. When their strategy…

The acquisition continues McFadyen Digital’s expansion of its services and leadership team with talent and customer acquisition McFadyen Digital, a leading marketplace strategy and implementation agency, announced that it has acquired Cerebrik, a full-service ecommerce consulting company with offices in Dallas, Texas and Bangalore, India. The strategic acquisition builds upon McFadyen’s position as the leader in ecommerce marketplace enablement. Founded in 2015, Cerebrik offers its clientele a full-service partner who…

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. The Winter Update launches eleven new functionalities – including substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution, Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralised data…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Appier (Customer Acquisition), Adsmovil (Mobile Advertising), Invoca (Intelligent Assistants), Wavemaker (B2B Data), to Box (Content Management). Appier Launches AIBID to Boost App Marketing Performance Appier, a leading artificial intelligence (AI) company, announces the launch of AIBID, an AI-powered solution dedicated to boosting high-quality app user acquisition and increasing…

Company Adds Casper, LOLA and Bufferin to Client Roster. Doubles Employee Headcount Cognitiv, the leading provider of deep learning AI for marketers, announced the completion of an extensive brand refresh effort in response to accelerated company growth, and a renewal of its corporate vision and values. At the heart of Cognitiv’s updated branding efforts is a new tagline “The brain behind the brands,” which represents the company’s performance, intelligence, and reliability. It also reinforces Cognitiv’s mission to use…

SMS's Extensive Location Data Solution Will Help Improve Omni-Channel Marketing Strategy Planning and Development for Users Narrative, the Data Streaming Platform that makes it easy to buy, sell and win, and Specialists Marketing Services, Inc. (SMS), a leading targeted marketing solution provider, announced they are partnering to give Narrative's Data Streaming Platform users access to SMS's comprehensive location database to help them better understand and target who their customers are, where those customers are, and…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from WISMOLabs (E-Commerce and Mobile Commerce), Affle (Customer Acquisition), Alianza (Unified Communications), Greyhound (Customer Experience Management), to Uniphore (Customer Experience Management). WISMOlabs Supercharges Salesforce Commerce Cloud With Post Purchase Customer Experience Enhancements With out of the box and custom WISMOlabs integrations available through certified…

With Over 40 Years of Combined Tech and Business Experience, the New Executive Hires Will Help Propel Ntooitive Into Its Next Stage of Growth Poised for accelerated growth this year, Ntooitive, a leading digital advertising and technology company, announced the addition of four new hires to its technology team: Tony Dawson, general manager of technology, Don McCoole, vice president of sales engineering, Jon Denton, vice president of sales, and Phil Turner, senior director of small and midsize business. “Each one of them…

V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc., a leading vertical software company for the home services industry. The acquisition combines the power of V12's 27+ million mover database and billions of buyer intent signals with Porch's unique new mover data assets to transform mover and homeowner marketing. BrightTower an investment banking advisory firm focused on software, information, marketing, and business…

By merging people and digital whilst making the most of human touch, transcosmos offers operational services that increase customer acquisition rate transcosmos inc. hereby announces that the company has started to provide data-driven multi-channel outbound services that will enhance customer experience and expand sales by blending the company's operational expertise developed through its numerous call center outbound service records and digital marketing capabilities. Marketing Technology News: Twilio Welcomes Deval…

Fluent, Inc., a leading data-driven performance marketing company, announced the recipients of its first Business Empowerment Program, an initiative focused on supporting minority and women-owned businesses. Five recipients, including: Official Black Wall Street, CapWay, Waiver, EDEN BodyWorks and Jopwell, will each receive $50,000 worth of digital marketing resources to support and accelerate business growth. Following a year where minority and women-owned businesses were severely impacted due to the COVID-19 pandemic,…

Neustar Inc., a global information services and technology company and leader in identity resolution, announced five new appointments to its executive leadership team. Michael Schoen, Senior Vice President, Marketing Solutions; Bob McKay, Senior Vice President, Risk Solutions; Jimmy Garvert, Senior Vice President, Communications Solutions; Hyune Hand, Senior Vice President, Customer Success, and J. Martin, Chief Information Officer, will all join the Company’s Executive Committee. Marketing Technology News: Admix…

ActiveProspect’s redesigned look will help the brand to clearly articulate their mission of making consent-based marketing the best platform for customer acquisition ActiveProspect, the leading consent-based marketing platform, announces the exciting launch of its new website and logo for only the third time in the company’s 16-year history. The fresh look and feel of the website, logo, and brand tagline will help ActiveProspect clearly articulate its mission to make consent-based marketing the best platform for customer…