customer acquisition

Quantzig, premier analytics solutions provider, has announced the completion of its latest success story that illustrates how customer analytics solutions helped a US based bank to improve customer acquisition rates by 17%. Quantzig’s customer analytics solutions can help you to understand your customers’ preferences.  The shift from product-centricity to customer-centricity in the banking sector is almost tangible, however, the challenge still lies in engaging with the customer effectively when they sign up or even…

Request a FREE proposal to gain in-depth insights Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the importance of multi channel marketing and explains how it helped a medical devices manufacturer to increase customer engagement and lower customer acquisition cost. The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business…

As a CEO, a million things command my attention every day. Hiring great people, keeping an eye on the market, looking ahead for potential challenges, managing finances, reporting to the board...but in spite of all of the day-to-day tasks, customers are always top of mind. How to deliver a great customer experience is increasingly a hot talking point for many companies, but unfortunately, many companies still don’t understand “why” CX is so important. A great customer experience is the largest and most efficient growth…

Salesforce, the global leader in CRM, announced that Forrester Research has positioned Salesforce Commerce Cloud as a leader in The Forrester Wave™: B2C Commerce Suites Q2 2020 report, and for the first time, also in The Forrester Wave™: B2B Commerce Suites Q2 2020 report. Salesforce B2C Commerce received the highest possible scores in the criteria of AI and machine learning, product vision and roadmap, supporting services, delivery and extensibility ecosystem, customers and customer acquisition, and product revenue.…

27% Of Brands And Nine Industries Achieved Significantly Higher Scores; CX Differentiation Is The Key To Post-Pandemic Success According to Forrester's US 2020 Customer Experience Index (CX Index™) rankings, 27% of brands improved their CX Index scores over the past year, a significant jump compared to previous years marked by minimal gains. Factors contributing to the increase in scores this year include CX professionals prioritizing high-impact projects, securing executive buy-in, evangelizing CX projects across the…

Summary: An Amazon DSP (Demand Side Platform) service by Clear Ads is causing a stir in the Amazon brand customer acquisition process. The expert advertising management service says Amazon DSP is the future of paid advertising Clear Ads, a global leader in paid-advertising management services, is garnering attention of Amazon brands worldwide for its Amazon DSP (Demand Side Platform) Self-Service. The PPC ads agency and Amazon solution provider says that increasingly, Amazon sellers are taking advantage of the platform in…

Acquisition Will Significantly Enhance HomeServe Digital Marketing Capabilities HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, today announced the acquisition of Vincodo, a Langhorne, Pennsylvania-based digital advertising agency. Vincodo will enhance HomeServe’s in-house digital marketing and Search Engine Marketing (SEM) capabilities to better reach potential customers. Vincodo was founded in 2010 by Internet marketing industry veterans with…

Performant Capital announced today that it has formed Dealer Holdings, a leading SaaS provider of marketing automation software and services primarily to automobile repair facilities and dealer service centers, through the acquisitions of MyShopManager and uNotifi. The businesses will continue to operate independently under their respective brands but share best practices across all functional areas. Launched in 2015, MyShopManager provides a best-in-class marketing automation SaaS platform primarily for independent…

Latest Acquisition Aims at Expanding the Retail Content Network Reach and Improving Omnichannel Commerce Opportunities for Both Retailers and Publishers Today, retail marketing and sales technology company Connexity announced that it has acquired Skimlinks, the leading monetization solution for commerce-oriented publishers. The acquisition is a significant development in the retail tech industry following many funding rounds and investments witnessed in the last 8-10 months. With COVID-19-induced pandemic pushing the…

Stevie winners will be celebrated during virtual awards ceremony on August 5 CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year - Healthcare - Rx - Devices, and Health & Pharmaceuticals - Product categories. Additionally, they won a Silver Stevie Award in the…

Stevie winners will be celebrated during virtual awards ceremony on August 5 Sparkfly was named the winner of a Silver Stevie Award in the Business Technology category in The 18th Annual American Business Awards. Marketing Technology News: REaD Group Acquires UK Changes’ Assets “Despite the toughest business conditions in memory, American organizations continue to demonstrate their commitment to innovation, creativity, and bottom-line results” The American Business Awards are the U.S.A.’s premier business awards…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shutterstock (Content), Contentsquare (Analytics), Draper (Digital Marketing), FunnelAI (customer acquisition), and Zoho Corporation (CRM). Introducing Asset Assurance, a Safeguard for Brands using Powerful Editorial Imagery in Campaigns Shutterstock, Inc, a leading global technology company offering a creative platform for high-quality content, tools and services, introduces Asset…

STARZPLAY, the region's leading subscription video on demand service, has partnered with Zain, the pioneer in mobile communications and data services in the Middle East and North Africa (MENA), to offer even easier payment options for existing and would-be subscribers. STARZPLAY will accelerate customer acquisition through Direct Carrier Billing (DCB) integration, signing agreements with Zain in three countries – Saudi Arabia, Kuwait and Iraq. This also marks STARZPLAY's first-ever DCB integration in Iraq – providing…

Real-time AI-Based customer acquisition software company, FunnelAI, is preparing for another noteworthy growth phase by bringing on two new leaders who will help steer the company through a post-coronavirus world. After a very successful year at FunnelAI, it continues on track with its growth strategy by filling two critical positions. The company is seeing an increased demand due to the need for an intelligent customer engagement solutions that ensure customers complete the entire buying journey from the comfort and safety…

First-of-Its-Kind Digital Solution Offers an All-Encompassing Online Community for Business Development and Financial Inclusion DealRockit, a membership-based multi-marketplace optimization software solution that offers the tools for enterprises, entrepreneurs and potential investors to buy, sell, scale and invest in businesses, announced its official launch today. The cloud-based digital marketplace uses proprietary technology to connect like-minded individuals and businesses in a one-stop-shop for customer acquisition…

Santa Monica mobile software developer launches special Step Up program to aid local merchants struggling with lost business due to the quarantine Fit For Bucks, a mobile technology company, announced today its launch of Step Up, a new program supporting local merchants facing COVID-19 losses by waiving FFB in-app advertising fees for six months. Open to qualified establishments in California which join Fit For Bucks before May 15, 2020, the Step Up initiative will run through October 15, 2020. Benefiting both…

Madrivo has partnered with a leading social media publisher Michael Walker to launch Adforia.com, an internal performance-based acquisition channel specializing in buying social media for Madrivo's clients Las Vegas-based performance marketing agency Madrivo Media LLC has earned national recognition for its marketing solutions and has connected millions of customers with companies around the world. Madrivo is committed to providing its clients with those marketing channels and tools which allow them to find new…

Mapp Digital, the cloud-based digital marketing provider, has been appointed by The Entertainer to help it to enhance its online engagement strategy following its acquisition of Early Learning Centre. The new partnership will allow The Entertainer to realign its online strategy and combine customer data from all touchpoints to develop a richer, more holistic view of its customers, and easily action insight-led engagement at scale. The new strategy will aim to reduce abandonment and churn, acquire more customers, and extract…

Fluent, Inc., a leading performance marketing company, today announced it has launched in two European markets with additional international launches planned throughout the remainder of 2020 and 2021. This strategic initiative stems from increased demand among Fluent’s core performance advertiser base in reaching consumers across Western Europe, Canada, Australia, and APAC markets. “Fluent’s expansion into additional international markets will enhance our ability to provide end-to-end customer acquisition solutions for…

Enhancements Also Include Highly Predictive Consumer Packaged Goods Data and In-Market Audiences V12, a leading provider of purchase intent insight and marketing services announced that its consumer database, ConsumerPlus, increased by 50%, for a total of 327+ million records. Additional enhancements were also added including highly predictive CPG audiences based on purchase behavior and in-market shopping audiences. The enhanced consumer dataset creates an industry-leading product to help marketers deliver highly…