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customer acquisition

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

V12 Reports Online Browsing for Automotive Aftermarket Products Increased by 350% in the U.S. During March

Company Identifies Billions of Dollars in Opportunities for Tires and Service V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. V12 reports that online browsing for automotive aftermarket products parts increased by 350+% as highlighted by national brands such as NAPA and O'Reilly Auto Parts. Local aftermarket brands followed a similar path, with an increase of 400+% in online browsing…

MarTech Interview with Frans van Hulle, CEO and Co-Founder at PX

"I believe that to be disruptive, you need to be able to elevate yourself about the situation; it’s very hard to be disruptive when you are intensively involved in the day-to-day." Hi Frans, please tell us how you prepare yourself for the disruptive world of technology? Disruption starts with a very good understanding of the specific industry and its pain points. Part of how I and the company prepared for our current disruptive role in the customer acquisition space is 10 years of hard labor through which we obtained a…

Denodo Continues Exceptional Growth Trajectory Evidenced by Strong Year-End Momentum

Data Virtualization Provider Acknowledged by Customers and Influencers for Delivering Superior Business Value via its Modern Integration Approach Denodo, the leader in data virtualization, today announced that its impressive worldwide growth continued in 2019 as evidenced by a 50 percent increase in year-over-year revenue. New customer acquisition, aided by Amazon, Azure and Google Marketplaces, played a key role as subscription and expansion among existing global customers contributed to the 52 percent surge over the…

envelio Commended by Frost & Sullivan for Addressing a Range of Technical Processes in the Distribution Grid with its Intelligent Grid…

As an open platform, IGP has the flexibility to integrate with different data sources to achieve the best data transparency possible Based on its recent analysis of the European grid optimization market, Frost & Sullivan recognizes envelio GmbH with the 2019 European New Product Innovation Award for the Intelligent Grid Platform (IGP). The platform employs a sophisticated digital twin model and can handle large volumes of data and automate typical technical grid planning and operation processes. While its cloud…

NOViiX Acquisitions, Inc. Earns First Campaign Cup

New Brunswick marketing firm recognized for outstanding annual performance NOViiX Acquisitions, Inc., a Canadian sales and marketing company based in Saint John, New Brunswick, recently announced it received a national award for exceptional results achieved on behalf of a leading telecommunications client during 2019. For the first time in company history, NOViiX Acquisitions, Inc. received the Campaign Cup, a national honor determined by comparing sales and quality metrics of all offices participating in the same…

PX Launches Enhanced Feature Set for Publisher Monetization

API Version 2.0 Streamlines Integration; New Features Drive Optimization and Scale PX, the leading platform for customer acquisition, announced significant platform updates and a new application program interface, PX API Version 2.0, to drive efficiency for publishers. The updated API is one of a series of enhancements that enable more publishers to quickly and easily connect to the over 2,000 lead buying campaigns running on the PX platform. The PX Open Exchange currently offers marketers high-quality leads from more…

Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

Zeta Global Announces Chris Greiner as Chief Financial Officer

Executive hiring signals the marketing technology company's growth trajectory Zeta Global, a data and AI-powered marketing technology company that drives customer acquisition, retention and growth, announced that technology industry veteran, Chris Greiner, has joined the company as Chief Financial Officer (CFO). Greiner will oversee all finance and accounting functions, set financial strategy and play a key role in merger and acquisitions, business integration and business performance improvement. Marketing Technology…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from PX, Selligent Marketing Cloud, Sylo, Verint and Enableocity. Alder Home Security Selects PX to Centralize Customer Acquisition Efforts PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder’s customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private…

Alder Home Security Selects PX to Centralize Customer Acquisition Efforts

PX Private Marketplaces seen as key to long-term customer acquisition growth strategy PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder’s customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private Marketplaces to purchase leads and calls, to create efficiencies, and strategically grow their customer base. Under the agreement, PX Private Marketplaces will allow Alder to maintain its…

SheerID Expands Identity Marketing Platform with Worldwide Employment Verification

Company also announces the addition of global Age Verification for young adults and seniors, enabling brands to identify and acquire hundreds of consumer tribes around the world SheerID, the identity marketing platform used by hundreds of leading brands, launched Employment Verification today in 191 countries, enabling brands, for the first time, to instantly identify and acquire new customers through corporate partner discounts worldwide. Now brands can confidently and securely identify and reward employees of partner…

Information Builders Shows Strong Momentum Driven by Cloud Growth and New Customer Acquisition Entering 2020

Performance Underpinned by Leadership Vision, Product Innovation, and Industry Recognition Information Builders, Inc., the leading data and analytics company, today announced significant performance in 2019, including continued growth in annual recurring revenue (ARR), quadrupling ARR from its cloud offering, earning multiple new logo wins across industries, and maintaining strong customer retention rates based on trusted relationships. These positive financial indicators  are bolstered by widespread industry recognition…

Money Mailer Introduces Affordable Solo Mail – The Money Mailer + One Postcard

Innovative Direct Marketing Program Offers Amplified Customer Acquisition and Business Exposure Money Mailer, a longtime leader in direct marketing, recently announced the launch of the all new Money Mailer + One Postcard. In working with the United States Postal Service*, Money Mailer is now able to offer one, stand-alone postcard mailed along with, but not inside, the Money Mailer shared mail envelope, for a very affordable price.  The postcard is the latest addition to Money Mailer's® growing suite of print and…

NCompassTrac and GSM Collaborate To Deliver Innovation for Automotive and PowerSports Markets

NCompassTrac and GS Marketing, Inc. Have Joined Forces to Deliver a Comprehensive Dealer Centric Marketing and Campaign Management Solution (NCompassTrac Dashboard and NCT MarketPlace) That Automates and Speeds the Process of Identifying and Taking Action on Specific Customer Types and Segments Using an Integrated Portfolio of Industry Leading Marketplace Products As Automotive and Powersports dealerships strive for ways to improve the quality and accuracy of targeted marketing campaigns, visualizing the trend and…

CrowdFlik Announces In-App Video Solution Ready for Beta Testing

CrowdFlik Platform Integrates Seamlessly Within Partner's Branded Mobile Experience CrowdFlik, Inc., the leading innovator in advanced mobile video technology connecting fans-to-brands through event based, fan centric collaborative mobile content experiences announced the launch of the beta version of its in-app enterprise solution for app developers and content platforms. "CrowdFlik is revolutionizing the connection between brands and fans by making video collaboration easy and fun for consumers who want to create and…

Multiple Customer Wins for Evolving Systems in the APAC Region as Advanced Customer Engagement Proliferates

Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, has announced a number of customer successes that underline the proliferation and importance of advanced Customer Engagement Use Cases across the Asia Pacific region. In recent months, the company has: Won three new customers Extended two existing contracts Made provision for a number of other existing customers in the region to deploy additional and new Use Cases, implementing new campaign and loyalty strategies for…

Growing Businesses Turn to DIY Video Content to Scale Faster and Optimize Revenue Growth

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands. Many businesses are now turning to on-demand and one-to-one…

Eyecarrot Innovations Corp to Acquire Connectme Lead Monetization SAAS

Eyecarrot Innovations Corp., announced that it has entered into a share purchase agreement dated February 10th, 2020 providing for the acquisition of ConnectMe Solution indirectly through the acquisition of Call Connect Me Inc. from its security holders. ConnectMe is a lead delivery and monetization Software As A Service (SAAS) solution developed by venture capitalist Raed Masri. The software-based sales solution will enable the company to boost its revenues while reducing sales operation costs as it drives the…

Kiwi.com Appoints Golan Shaked as Chief Commercial Officer

Kiwi.com, a leading online travel booking platform powered by cutting-edge technology, has appointed Golan Shaked as Chief Commercial Officer (CCO). “I am excited to join Kiwi.com and look forward to working with a team that advances the travel industry with innovative products and challenges the status quo” With a proven track record in driving growth for technology companies and a continued focus on the end-consumer throughout his career, Shaked will manage Kiwi.com’s commercial strategy, including brand proposition,…