Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights …
Samara Halterman Promoted to VP of Marketing at Groupware Technology
Groupware Technology Inc., a leading IT solutions provider, announced the promotion of Samara Halterman to Vice President of Marketing, reporting …
Choosing Metrics That Matter
Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. …
How to Analyze the Value of Localized Organic and Paid Social Media
Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement …
Vitagene Intends to Acquire In-Video Impressions, to Accelerate the Delivery of Personalized Health and Wellness Products
A leader in curating recent and relevant audiences in the health space, In-Video Impressions will help Vitagene accelerate growth Vitagene, …
JumpCrew Announces Inaugural Conference “JumpCon: The Digital Sales Transformation Summit”
October 24 Event to Spotlight Sales Transformation and the Power of Combining Digital Marketing with Sales JumpCrew, the leading demand …
Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article
Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article …
The Alesco Group of Companies Announces the Addition of Exact Data
Alesco is pleased to announce that Exact Data is joining the Alesco group of companies, including Alesco Data, Statlistics and Response …
Retina Powers Up Mid-Market E-tailers with AI and Machine Learning Free Trial
Retina Go! is first self-serve data analytics to predict Customer Lifetime Value Retina, which uses AI and predictive analytics to …
PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement
Leading marketplace for customer acquisition enhances offering to facilitate direct publisher to buyer transactions PX, the leading marketing technology platform …
3 Marketing Strategies for Unearthing New Opportunities with Existing Customers
Marketing Strategies keep evolving with time. Marketers today are well aware that it’s easier and cheaper to retain existing customers …
4C Expands Partnership with Placed for TV and OTT Audiences and Measurement
Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and …
Hitachi and Virtusa Partner to Advance AI in Financial Services
New Joint Development Team to be Based in Silicon Valley Hitachi, Ltd. and Virtusa Corporation a global provider of digital …
Customer Lifetime Value (CLV): the MVP of Your Marketing Metrics
Understanding and Utilizing CLV Marketing Strategies Will Vastly Improve Your Business’ Growth and Profitability Customer Lifetime Value is a powerful …
In a Performance-Driven Economy, Customer Acquisition Takes Center Stage
It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than …
Crownpeak Achieves Amazon Web Services Digital Customer Experience Competency Status
Crownpeak, the enterprise-grade, cloud-first Digital Experience Management (DXM) platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer …
PX Launches Four New Features For Industry’s First Transparent Customer Acquisition Platform
PX, the leading marketing technology platform to automate and manage customer acquisition, announced the launch of a comprehensive suite of …
AI Powered Marketing Now Offering Complimentary Consultations
AI Powered Marketing Is Now Offering Complimentary Consultations so Businesses Can Learn How Artificial Intelligence Will Lower the Cost of …
V12 Launches Intent Data Solution Based on Browsing Behavior
V12 Signals Addition Monitors Data From Over 91% Of Internet-Connected Devices V12, a leading provider of customer acquisition solutions, announced …
Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It
Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove …