In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …
Synup Accelerates AI Development With Hiring of Vasu Sundarababu
Leading Technology Innovator Will Oversee Machine Learning and Predictive Analytics Applications for the Intent Marketing Cloud Synup, the Intent Marketing …
IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already Profitable
New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning …
Sidetrade AI Sales & Marketing Launched on Salesforce AppExchange; Aimee AI Now Available to Martech Customers
Today, AI-driven customer acquisition platform Sidetrade launched Sidetrade AI Sales & Marketing on Salesforce AppExchange. The new launch will empower …
MarTech Interview with Elizabeth Cholawsky, President and CEO at HG Insights
"Technology Intelligence is unique in that it can not only help our customers identify which accounts have the highest propensity …
White Ops ‘Marketing Integrity’ Product Enables Marketing Leaders To Protect Brand Websites And Their Customer Acquisition Efforts
New offering detects and prevents sophisticated bots from negatively impacting the performance and ROI of digital marketing campaigns White Ops, …
LG Uplus Leads 5G Service with AR, VR Features: Report
South Korea’s mobile operator LG Uplus has adopted a successful differentiation strategy through its AR and VR service portfolio in …
94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study
Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to …
Zift Commended by Frost & Sullivan for Developing ZiftONE, a Marketing Automation Tool for Channel Partner Management and Marketing Strategies
Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to …
Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, …
Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition
Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights …
Samara Halterman Promoted to VP of Marketing at Groupware Technology
Groupware Technology Inc., a leading IT solutions provider, announced the promotion of Samara Halterman to Vice President of Marketing, reporting …
Choosing Metrics That Matter
Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. …
How to Analyze the Value of Localized Organic and Paid Social Media
Social media is now the second biggest customer acquisition source behind personal referrals, and multi-location brands are rushing to implement …
Vitagene Intends to Acquire In-Video Impressions, to Accelerate the Delivery of Personalized Health and Wellness Products
A leader in curating recent and relevant audiences in the health space, In-Video Impressions will help Vitagene accelerate growth Vitagene, …
JumpCrew Announces Inaugural Conference “JumpCon: The Digital Sales Transformation Summit”
October 24 Event to Spotlight Sales Transformation and the Power of Combining Digital Marketing with Sales JumpCrew, the leading demand …
Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article
Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article …
The Alesco Group of Companies Announces the Addition of Exact Data
Alesco is pleased to announce that Exact Data is joining the Alesco group of companies, including Alesco Data, Statlistics and Response …
Retina Powers Up Mid-Market E-tailers with AI and Machine Learning Free Trial
Retina Go! is first self-serve data analytics to predict Customer Lifetime Value Retina, which uses AI and predictive analytics to …
PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement
Leading marketplace for customer acquisition enhances offering to facilitate direct publisher to buyer transactions PX, the leading marketing technology platform …