customer acquisition

Via its industry-leading API and embedded finance marketplaces, Even has now facilitated over $3B in consumer credit to 800+ network partners Even Financial , the leading search, comparison, and recommendation engine for financial…
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Neustar Inc., a global information services and technology company and leader in identity resolution, and Equifax Inc released Financial Spectrum™, an audience segmentation and media activation solution designed to meet the unique demands…
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Los Angeles-Based Company Uses AI and Data Analytics to Provide Predictive Customer Lifetime Value (pCLV) Insights, Without Relying on Third-Party Cookie Data Retina, the leading predictive customer lifetime value (pCLV)…
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Centerfield, a premier technology service for digital customer acquisition, announced the signing of a definitive agreement to acquire Datalot, a leading digital marketing solution for auto, home, health and Medicare insurance companies,…
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The average tenure for a chief marketing officer at top U.S. advertising spenders fell to 40 months last year, the lowest average since 2009. Meanwhile, marketing executives are under severe pressure from tightening budgets coupled with…
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Native.AI, a real-time market and consumer intelligence provider, announced a new platform for Food & Beverage (F&B) and Consumer Packaged Goods (CPG) companies that enables brands to uncover, analyze and act on customer…
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Chalice Network announced a new partnership with Marketing 360. This partnership will allow Chalice Network members the opportunity to harness the power of the Marketing 360 platform. Marketing Technology News: OneTrust is “Leading the…
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Cognitiv, the leading provider of deep learning AI for marketers, has been named as a finalist in Masterclassing Awards’ 2021 Effective Digital Marketing Awards. NeuralMind, Cognitiv’s core platform, has been selected in the Most…
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Kentik, the network observability company, announced a series of strategic go-to-market leadership appointments to support its continued market expansion and revenue growth. Kentik Co-founder Justin Biegel is promoted to chief operating…
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Skydeo expands its high-performing Skydeo ShoppingGraph™ data solution across over 1,000 Brands & Products and over 3,000 unique audience segments for advertisers to boost sales and new customer acquisition. Marketing Technology…
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According to Forrester's US 2021 Customer Experience Index (CX Index™) rankings, 21% of brands saw a significant score increase compared to 2020. The pandemic forced brands across industries to change their approach to customer experience…
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Artur’In, a France-based automated digital marketing solutions provider for local businesses, has secured €42 million in funding from PSG, a leading growth equity firm that focuses on partnering with middle-market software and…
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Africa’s leading data and marketing technology company, Terragon, has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a RealCDPTM. This…
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Crackle Plus and Others Can Now Assess Impact from Awareness to Customer Acquisition for CTV and other Brand Campaigns Upwave, the leading analytics platform for brand marketers, today announced the launch of “Customer Lift”. The new…
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Act-On Software, the leading growth marketing automation platform, announced a full agenda packed with customers and keynotes for Growth ‘21, the premier growth marketing virtual conference that helps take user’s marketing efforts to the…
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Hires Former Valassis CEO Cali Tran, and Adds Executives from Wirecutter and Realtor.com Centerfield, a technology-driven marketing and customer acquisition company, today announced that it has named Cali Tran, chief business officer;…
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Celigo, the leading Integration Platform-as-a-Service (iPaaS) provider for business and technical users, announced John Bruggeman has joined the company as Chief Marketing Officer (CMO). After successive quarters of record growth due to new…
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Backblaze, Inc., a leading storage cloud company, announced the appointment of Nick Tran as VP of Marketing, as the company continues to bolster its leadership and grow its developer marketing capacity to drive growth. Backblaze…
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Performance marketing technology company Fintel Connect announced the launch of its latest offering for the financial services industry, Fintel Check, a regtech tool to help financial brands keep their content marketing compliant. More than…
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Genpact , a global professional services firm focused on delivering digital transformation, announced that Tamara Franklin, chief digital, data and analytics officer at Marsh LLC, is joining its board of directors, effective…
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