TTEC Holdings, Inc. a leading global customer experience services provider focused on the design, implementation and delivery of tech-enabled transformative …
Platinum Equity Acquires Marketing Technology Platform Centerfield, Completes Add-on Acquisition of Digital Ventures
Centerfield’s World-Class Customer Acquisition Technology Poised for Additional Growth and Expansion Platinum Equity announced the acquisition of Centerfield, a technology-driven …
With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing
Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with …
Brierley Puts Marketers Behind the Wheel of the Ultimate Loyalty Platform at NRF’s 2020 Conference and Expo
At next week’s National Retail Federation (NRF) Conference and Expo, Brierley+Partners, internationally recognized as an industry leader for creating lifetime …
Claroty Appoints Jennifer Leggio as Chief Marketing Officer
Company Taps Industry Veteran to Lead Marketing as Growth Accelerates Claroty, the global leader in industrial cybersecurity, announced the appointment …
Hui Wu-Curtis appointed as New President of World Connection
As part of World Connection‘s continued transformation and growth, Hugo Vignolo, CEO, announced that Hui Wu-Curtis has joined World Connection …
The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company
The crystal ball – oft spoken of in folkloric terms, but never available when you need it – has entered …
Deloitte Launches Lift Acceleration Program Focused on Helping Businesses Improve Customer Acquisition, Growth and Profitability
Deloitte Digital builds on Adobe Experience Platform and Adobe Experience Cloud to empower companies with a single, real-time view of …
How Long Will Brands Subsidize the Failed Transformations of Legacy Data Businesses?
In 2019, brands are spending unprecedented amounts of money on data, and that’s because the promise of true people-based Marketing …
Synup Accelerates AI Development With Hiring of Vasu Sundarababu
Leading Technology Innovator Will Oversee Machine Learning and Predictive Analytics Applications for the Intent Marketing Cloud Synup, the Intent Marketing …
IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already Profitable
New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning …
Sidetrade AI Sales & Marketing Launched on Salesforce AppExchange; Aimee AI Now Available to Martech Customers
Today, AI-driven customer acquisition platform Sidetrade launched Sidetrade AI Sales & Marketing on Salesforce AppExchange. The new launch will empower …
MarTech Interview with Elizabeth Cholawsky, President and CEO at HG Insights
"Technology Intelligence is unique in that it can not only help our customers identify which accounts have the highest propensity …
PX Launches First Objective Quality Score for Lead Buyers to Assess and Optimize Sources
Leading Marketplace for Customer Acquisition Delivers New Machine-Learning-Based Tool for Buyers and Sellers PX, the leading marketing technology platform to …
White Ops ‘Marketing Integrity’ Product Enables Marketing Leaders To Protect Brand Websites And Their Customer Acquisition Efforts
New offering detects and prevents sophisticated bots from negatively impacting the performance and ROI of digital marketing campaigns White Ops, …
LG Uplus Leads 5G Service with AR, VR Features: Report
South Korea’s mobile operator LG Uplus has adopted a successful differentiation strategy through its AR and VR service portfolio in …
94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study
Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to …
Zift Commended by Frost & Sullivan for Developing ZiftONE, a Marketing Automation Tool for Channel Partner Management and Marketing Strategies
Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to …
Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses
The Latest Development from Ad:S Is Built to Be the Most Efficient Ad Buying Solution in the Betting Market Sportradar, …
Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition
Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights …