customer acquisition

With Over 40 Years of Combined Tech and Business Experience, the New Executive Hires Will Help Propel Ntooitive Into Its Next Stage of Growth Poised for accelerated growth this year, Ntooitive, a leading digital advertising and technology company, announced the addition of four new hires to its technology team: Tony Dawson, general manager of technology, Don McCoole, vice president of sales engineering, Jon Denton, vice president of sales, and Phil Turner, senior director of small and midsize business. “Each one of them…

V12, a leading provider of purchase intent insight and marketing services, including mover data, announced that it has been acquired by Porch Group, Inc., a leading vertical software company for the home services industry. The acquisition combines the power of V12's 27+ million mover database and billions of buyer intent signals with Porch's unique new mover data assets to transform mover and homeowner marketing. BrightTower an investment banking advisory firm focused on software, information, marketing, and business…

By merging people and digital whilst making the most of human touch, transcosmos offers operational services that increase customer acquisition rate transcosmos inc. hereby announces that the company has started to provide data-driven multi-channel outbound services that will enhance customer experience and expand sales by blending the company's operational expertise developed through its numerous call center outbound service records and digital marketing capabilities. Marketing Technology News: Twilio Welcomes Deval…

Fluent, Inc., a leading data-driven performance marketing company, announced the recipients of its first Business Empowerment Program, an initiative focused on supporting minority and women-owned businesses. Five recipients, including: Official Black Wall Street, CapWay, Waiver, EDEN BodyWorks and Jopwell, will each receive $50,000 worth of digital marketing resources to support and accelerate business growth. Following a year where minority and women-owned businesses were severely impacted due to the COVID-19 pandemic,…

Neustar Inc., a global information services and technology company and leader in identity resolution, announced five new appointments to its executive leadership team. Michael Schoen, Senior Vice President, Marketing Solutions; Bob McKay, Senior Vice President, Risk Solutions; Jimmy Garvert, Senior Vice President, Communications Solutions; Hyune Hand, Senior Vice President, Customer Success, and J. Martin, Chief Information Officer, will all join the Company’s Executive Committee. Marketing Technology News: Admix…

ActiveProspect’s redesigned look will help the brand to clearly articulate their mission of making consent-based marketing the best platform for customer acquisition ActiveProspect, the leading consent-based marketing platform, announces the exciting launch of its new website and logo for only the third time in the company’s 16-year history. The fresh look and feel of the website, logo, and brand tagline will help ActiveProspect clearly articulate its mission to make consent-based marketing the best platform for customer…

Mintegral, a mobile advertising platform, has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm. The audit report showed that Mintegral has established a complete system to maintain the security of users' personal information and other sensitive information during the collection and transmission process. Marketing Technology News: Allbound Named a Leader in G2Crowd Grid Report for Partner Relationship Management The…

New product enables companies to see which actions are driving pipeline and revenue, closing the loop for marketing and sales teams DemandJump, the leading marketing insights and attribution platform, announced  the launch of Account-Based Attribution, a new product enabling marketing and sales teams to measure the true revenue impact of every touchpoint. Due to siloed tools, offline touchpoints, longer sales cycles, and disparate CRM data, B2B marketers have struggled with attribution more than their B2C counterparts -…

DWCC Ltd. is proud to announce the appointment of Derek Brown to lead its new Revenue as a Service offering. The problems faced by many new entrants and early stage startups to the EMEA market is the need to invest heavily in people and supporting infrastructure before seeing any tangible return. DWCC Revenue as a Service (RaaS) accelerates market entry and rapid sales growth with a “pay as you go model”, providing rapid payback while investing in internal sales capacity or developing channels in parallel. Marketing…

Vera Quinn has been named Cydcor's Chief Executive Officer, the company announced earlier this week, adding CEO to Quinn's title of President. "To realize our vision of Cydcor as the global leader in outsourced sales and creating opportunity for generations, we need to ensure we have the best, most capable and proven leadership," said Gary Polson, Cydcor's outgoing CEO and newly titled Executive Chairman. "Vera has earned the title of CEO, which she's been doing informally for years, and formally since the beginning of…

Centerfield, a technology-driven marketing and customer acquisition company, announced the addition of AI-powered chat to its customer acquisition platform, Dugout. Centerfield optimizes millions of shopping experiences for the world’s leading brands. Dugout is now able to engage with customers via an automated chat experience that quickly understands shopping intent and enables a smooth handoff to a purchase via e-commerce, sales center or other channels. These advancements have boosted total sales and reduced costs…

Two Platinum Awards for Personalized Marketing Campaign and Gold Award for New Data-Driven Website, Built by Whereoware Cuisinart, a division of the Conair Corporation, earned two honors at the 17th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the Air Fryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware. MarCom is among the largest,…

The acquisition will help insurers and lenders time and tailor interactions with customers and prospects, delivering better experiences and improving customer acquisition and retention Verisk, a leading data analytics provider, announced it has entered into an agreement to acquire Jornaya, a leading provider of consumer behavioral data and intelligence. The acquisition will add Jornaya's proprietary view of consumer buying journeys to Verisk's growing set of marketing solutions for the insurance and financial services…

Infogain, a leading provider of technology solutions and an expert in software platform engineering, announced a professional services partnership with eGain, an award-winning provider of customer engagement solutions. This strategic partnership will help drive joint customer acquisition and scale-up implementation services to make clients successful. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) eGain selected Infogain for its depth of experience in enterprise Knowledge…

Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to be aligned in order to drive sales and revenue, but these teams also need to align with the customer team so we can ensure we are identifying opportunities for our existing customers to best leverage our technology. As COVID-19 has impacted our clients in various ways, (and continues to) it has become even more essential that the customer and…

Powerful marketing workflows are enabled based on external data Mapp, the international provider of insight-led customer engagement, today announces the opening of its digital marketing platform Mapp Cloud to any third-party integrations. Through the Open Marketing Automation Platform, Mapp enables the automation capabilities of its cross-channel marketing component to be accessible to external systems. It is now compatible with data from external service providers in order to offer even easier system integration. This…

As the pandemic drags on, the futures of so many businesses and companies continues to be unknown but ConsumerTrack has been fortunate enough to celebrate even more growth and pave a clear path for more success in 2021. With offices in Los Angeles, Chicago, Denver, Bethlehem, Charlotte and a recent expansion in Oahu, the leading digital media and marketing company has now expanded with their new headquarters to Incline Village, Nevada. Since its formation in 2004 by CEO Brett Rossmann and President Jeff Bartlett,…

eBay announced the appointment of Julie Loeger as Global Chief Growth Officer (CGO). In a newly created role, as CGO, Julie will lead two critical, global teams that are focused on customer acquisition, retention and service -- Global Marketing and Global Customer Experience. Together, these teams will form eBay's Global Growth organization. Julie will report directly to Jamie Iannone, eBay's Chief Executive Officer and will join the company during the first week of January 2021. Marketing Technology News: Comscore and…

Adara, the leader in verified identity and permissioned data and dynamic programmatic specialists Crimtan have joined forces to form the perfect partnership for programmatic advertising – and supercharge brands’ customer acquisition. We are delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with Crimtan’s intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. Crimtan are the experts in lifecycle…

Digital technology and media veteran brings 20-plus years of experience leading companies through the digital revolution Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the appointment of Paula Drum as chief growth officer, reporting directly to President and CEO Sharon Rowlands. In this role, Drum will be responsible for leading the Web.com Group marketing team, as well as driving new customer acquisition, customer retention and…