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customer acquisition

ConsumerTrack Celebrates Growth with New Expansion in Hawaii

With so many companies and businesses shutting down and cutting staff due to Covid-19, ConsumerTrack has triumphed against the odds and continues to drive growth. In addition to offices in Chicago, Denver, Bethlehem, Charlotte, and their headquarters in Los Angeles, the leading digital media and marketing company has now expanded to Oahu, Hawaii. Since its formation in 2004 by President Jeff Bartlett and CEO Brett Rossman, ConsumerTrack has established itself as a leading financial information and customer acquisition…

PowerBuy, Announces New Multi Product Group PowerBuy Gamification Feature

PowerBuy has launched its newest group buying feature, the Multi Product PowerBuy, now available on the Shopify app store. Shopify merchants can now add social group buying to their online storefront. For shoppers, Multi Product PowerBuy provides a unique, fun, and gamified shopping experience that motivates social sharing and transforms customers into micro-influencers. For merchants, increased consumer engagement results in more new customers, reduced customer acquisition costs, reduced cart abandonment, increased…

Bango Scales up in Asia as Revenue Delivers Record Growth

Bango, the global platform for data-driven commerce, announces the expansion of its business development team in Asia. Following recent announcements of new customer wins and record revenue growth in the first half of 2020, these new hires will support the continued exponential growth of commerce though the Bango Platform. Marketing Technology News: Dun & Bradstreet Enters Into Agreement to Acquire Bisnode Man Pham - Regional Vice President, Business Development - ASEAN To support business growth for customers…

Social Commerce Surges in Southeast Asia

Orders via social media more than doubled, while gross merchandise value (GMV) jumped three-fold, a new study from iKala found Growing digital usage, greater adoption of social shopping technologies and a global pandemic has accelerated social commerce in Southeast Asia, a new study by AI solutions firm iKala found. The study titled ‘The Rise of Social Commerce in Southeast Asia’ is based on a survey of 12,000 consumers and over 1,000 social sellers across Thailand, Vietnam, Philippines and Singapore, conducted in the…

Alliance Data Launches Market-Leading Online Payment Features with Enhanced Digital Suite, Driving Customer Acquisition and Spend

Dynamic real-time offer messaging brings credit to the forefront of the customer shopping journey Secure application features let customers apply for credit without leaving a brand partner's website Fast, simple integration for brands to get up and running and capitalize on e-commerce growth Alliance Data Systems Corporation, a leading provider of data-driven marketing, loyalty and payment solutions, announced its Card Services business, a provider of market-leading private label, co-brand and commercial credit card…

Fluent, Inc. Appoints Carla Newell to Board of Directors

Newell brings over three decades of experience facilitating growth for tech and digital businesses Fluent, Inc., a leading data-driven performance marketing company, announced the appointment of Carla Newell to the Company’s Board of Directors. Ms. Newell is a seasoned business leader and board director with more than 30 years of success facilitating growth in the technology, digital business, and life sciences arenas. In her new role with Fluent, Ms. Newell will serve as a member of the Audit Committee, Compensation…

Cydcor Uses Innovative Solutions for Touchless Selling

Cydcor, the longtime leader in customer acquisition solutions, has always been a forward-thinking innovator in the outsourced sales space. But due to COVID-19, the company found itself in uncharted territory. Using a mix of innovation, technology, and a team of creative and tech-smart team members, Cydcor has proven how commitment to its clients led to reimagining how sales teams interact with consumers and businesses during the COVID-19 pandemic. Social distancing, masks, and wiping down shared tablet screens was not…

LAB Group Establishes Two Specialist Agency Brands, Riverr and VERJ

Group elevates LAB brand to group-level, and establishes specialist agencies Riverr and VERJ The specialist brands will sit alongside Studio BLUP and Reflect Digital LAB Group has announced the launch of two new specialist agency brands, Riverr and VERJ, as it elevates its existing LAB agency brand to group-level in order to offer a single point of entry for clients. As LAB Group continues to grow, and diversify its client offering, it has identified the need to develop and nurture specialist agencies, allowing room…

Infogroup Rebrands Company Name to Data Axle

Continues to drive real-time business intelligence and results for customers Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of, innovative technology solutions and professional services. For the past ten years Data Axle has been the name of the company’s real-time cloud-based data and AI/ML platform. “Everything we do is focused on solving the business challenges of our clients. Our solutions are based on…

ArenaCX Raises $2 Million To Bring Its Marketplace Approach To The Customer Experience Industry

Customer Experience Startup Incentivizes Global Contact Centers To Compete For Business Through Performance-Based System ArenaCX, the customer service marketplace delivering on-demand support to businesses, announced it has raised $2 million in a seed funding round led by Sovereign's Capital. The new capital will help ArenaCX further enhance its software platform, including integrations with more customer support software providers. ArenaCX is transforming how customer service leaders engage and manage labor to create…

Centerfield Adds Speech Analytics to Customer Acquisition Platform Dugout

Centerfield, technology-driven marketing, and customer acquisition company, announced the integration of speech analytics into its industry-leading platform, Dugout. Dugout automates end-to-end customer acquisition for millions of shopping experiences each year. Speech analytics enables Dugout to better understand customer interactions and improve customer experience.  Extracting actionable intelligence from phone calls has proven to drive higher quality calls, convert more callers into customers, and even boost digital…

Conversica Raises $20 Million in Series D Round as Market Demands Intelligent Automation Solutions

Growth Equity Round Led by Hollyport Capital Brings Total Amount Raised to $89 Million Conversica, Inc., the leader in Intelligent Virtual Assistants (IVAs) helping organizations attract, acquire and grow customers at scale, announced it has raised a $20 million Series D funding round led by Hollyport Capital, an existing investor of Kennet Partners, Conversica’s lead Private Equity investor. This growth equity round brings Conversica’s total amount of institutional capital raised to $89 million since the company first…

Enlyft Enhances B2B Customer Acquisition With New Bombora Integration

Enlyft, a leader in AI-based account intelligence, and Bombora, the leading provider of B2B Intent data, have announced the integration of Bombora Company Surge® Intent data into the Enlyft platform. This powerful integration allows B2B sales and marketing teams to identify their target accounts based on technology usage, firmographic data, and Enlyft's proprietary AI-generated company attributes. Users can view Bombora's Intent data to prioritize account outreach based on those that are showing the highest levels of…

Tinuiti Elevates Diana DiGuido to Executive VP of Client Strategy to Lean Further into the Power of Leading with Integration and Insights…

DiGuido will continue to transform and grow Tinuiti’s Client Strategy department to improve connectivity across all channels Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, announced that Diana DiGuido was promoted to serve as the new executive vice president of Client Strategy. DiGuido has spent the last year scaling and evolving Tinuiti’s Client Strategy department into a fully-formed integrated strategy and services team built upon a new, robust and…

IKala Raises US$17 Million Series B To Expand Global Footprint

The fund injection will propel iKala’s R&D investment, drive innovation in AI technologies to propel digital transformation and build integrated solutions for new retail in Southeast Asia and beyond. iKala, Asia’s leading AI company headquartered in Taiwan, has raised US$17 Million in a Series B round of funding led by Wistron Digital Technology Holding Company, a Wistron Corporation’s wholly-owned subsidiary which focuses on digital technology industries and software application related investments. Previous investors…

Auth0 Selects Icertis to Increase Contract Intelligence for Next Wave of Growth

Identity Management Leader to Optimize Contracting Organization-wide, Drive Excellence Across Customer Acquisition Icertis, the contract intelligence company that pushes the boundaries of what's possible with contract lifecycle management (CLM), announced  that identity management leader Auth0 will deploy the Icertis Contract Intelligence (ICI) platform to optimize the performance and compliance of all its sales and sourcing contracts and contracting processes. Auth0 supports 9,000+ customers in 70+ countries that use…

Studio Media Group Acquires Darwin CX to Drive Digital Innovation for Customer Acquisition and Retention

Darwin CX will partner with Palm Coast Data and other Studio Media Group units to meet evolving client needs Studio Media Group has announced the acquisition of Darwin CX, a customer experience platform from ZoomerMedia, whose unique client offerings complement technologies and tools already available through Studio Media Group's Palm Coast Data (PCD) unit. In the past, publishers and membership organizations have had to wait weeks to understand how their customers behave before marketing campaigns could be refined. Now,…

Customer Acquisition Powerhouse Logiq Taps Infutor to Enhance Critical Identity Resolution Insights

Consumer identity management expert Infutor announced that it has been selected by Logiq, a leading AI-powered customer acquisition platform, as Infutor’s ID Max solution will help Logiq boost its inbound web form and call conversion rates, lead quality and lead attribution. ID Max has demonstrated a nearly 10 percent improvement in Logiq’s lead monetization by improving overall data quality. ID Max adds identity verification scoring as well as demographic, auto, property and phone attributes to each inbound lead.…

Cardlytics Appoints OpenTable Chief Marketing Officer Jessica Jensen to Board of Directors

 Cardlytics, an advertising platform in banks’ digital channels, announced the appointment of OpenTable’s Chief Marketing Officer, Jessica Jensen, to its Board of Directors. Recently elevated to CMO from her position as SVP Marketing, Jensen leads global marketing for the online restaurant-reservation service company. Prior to the coronavirus pandemic, Jensen led growth in customer acquisition on the OpenTable platform. Her current focus is helping customers regain confidence in the food service industry and embrace dining…

TextNow Names Ken Willner Chief Growth Officer

Former AT&T Wireless executive and Zumobi CEO to accelerate growth and scale marketing TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service, has named Ken Willner Chief Growth Officer. Most recently the CEO of mobile content marketing leader Zumobi, he will oversee TextNow's growth and marketing efforts with a focus on accelerating customer acquisition and raising brand awareness, while continuing to drive monetization of TextNow's popular free mobile app. Ken is a veteran marketing…