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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from T-Systems, Pipedrive, dotCMS, Brainshark, and Moore.

Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation

Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and managed services to enterprise customers leveraging Google Cloud capabilities.

Sales CRM Pipedrive Acquires Mailigen, Provider of Email Marketing Automation

CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company’s history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive.

dotCMS Expands Headless Commerce Capabilities with New API-Driven Integrations

dotCMS, the leading open-source Java CMS, has extended its headless CMS capabilities with headless commerce-focused features. As consumers embrace more channels and devices, from single page applications to augmented reality apps to in-store digital signage, commerce brands are feeling the pressure to expand their shopping experience beyond the traditional website and mobile application.

Brainshark Announces Strategic Partnership with The Enablement Group

Brainshark, Inc., the industry’s only data-driven sales readiness platform, announced a strategic partnership with The Enablement Group, a learning, knowledge management and performance support consultancy. The Enablement Group is now Brainshark’s preferred partner for professional creative services – helping joint customers create outstanding content experiences to power sales enablement and improve sales results.

Moore Opens Richmond Print Group Investing $31 Million in Industry-Leading Technology

Moore, a leading provider of performance-driven marketing solutions, announces the opening of Richmond Print Group, a Moore company. Moore is investing $31 million to create the new state-of-the-art printing and envelope production facility at the former Colortree location in Richmond.

 

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