MailUp Enters the Artificial Intelligence Space; Acquires Datatrics

By Viraj T On Sep 21, 2018

Marketing Technology firm, MailUp is acquiring Datatrics B.V., a Netherlands-based firm that specializes in cutting-edge Predictive Marketing. The acquisition will help MailUp grow globally and ensure enhanced focus on making Data Science available to marketers.

Datatrics’ flagship software facilitates a superior customer experience by leveraging Artificial Intelligence (AI) capabilities. Their Customer Data Management Platform comes fully equipped with Machine Learning abilities via which the platform learns on its own. The platform has a proven record in-

Better quality customer engagement
Higher lead conversion rates
Upgraded customer loyalty

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AI helps in combining data on an open Customer Data Platform from several internal and external sources such as-

CRM
Email
Social network
E-commerce
Demographics
Weather
Traffic

Marketers benefit tremendously due to this ecosystem. By having end-to-end customer information marketers are better channelized to target their core audience and manage tools, channels, and techniques.

Bas Nieland is the current CEO & Founder of Datatrics who also serves corporate clients that include huge corporations such as-

“MailUp Group and Datatrics share the same ethical and transparent attitude towards consumers, who are allowed full ownership and governance over their personal data, consistent with the most recent European GDPR regulation. Moreover, Datatrics’ competitive advantage lies in its unparalleled value proposition to marketers, who show an increasing demand for a unified view of disconnected customer data across different systems, as well as the ability to manage the customer experience in real-time across all the relevant communication channels, including advertising and website. MailUp’s and Datatrics’ integration will position us in the segment of Digital Marketing Hubs and Customer Data Platform.” Matteo Monfredini, Chairman and founder of MailUp Group said.

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“We are very satisfied with Datatrics’ acquisition. Artificial-Intelligence-based technology allows marketers to experience an immediate and measurable uplift in results, as Datatrics’ solution is able to not only predict the best content to be delivered on the best channel at the right moment but also which is the best way to positively influence customers in order to maximize the conversion of a message.” Nazzareno Gorni, CEO and founder of MailUp Group said.

“Datatrics’ project has arisen from the vision that artificial intelligence should be available to all marketing teams. The acquisition represents not only a great complement to our work in the past years but also a great opportunity to expand our vision and grow internationally.” Bas Nieland, CEO, and founder of Datatrics said.

This landmark deal boosts the group’s growth strategy in a world where businesses are getting increasingly data-driven. Enterprises nowadays are focusing more on increasing their revenue returns per customer. Businesses can leverage this platform to achieve enterprise-centric goals.