Partnership Enables Channel Sales Organizations to Manage the Full Range of Channel Incentives, Co-op, MDF, SPIFFs, Rebates, and Rewards Programs from a Single Solution

BrandMuscle, a leader in through-channel marketing automation (TCMA), announced it has formalized a partnership with WorkStride, a leader in sales incentives and rebate management, to provide a seamless experience for managing the full range of channel incentive programs. The partnership will provide channel incentive program administrators with a holistic solution for managing co-op, MDF, SPIFFs, rebates and rewards programs.

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Sales incentives are key to motivating channel partners, increasing brand loyalty and driving engagement. Through this integration, program administrators will be able to implement strategic marketing programs that align with overarching business goals while encouraging desirable sales activities and reinforcing channel partner loyalty.

“WorkStride’s strength in sales incentives, rebates, loyalty and rewards program administration is a perfect complement to BrandMuscle’s expertise in co-op and MDF fund management. We’re excited to partner with WorkStride to offer customers a powerful way to manage all of their channel programs, performance reporting, and insights in one place,” said Richard Mendis, Chief Strategy Officer at BrandMuscle.

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“WorkStride provides the most effective and results-driven channel incentive programs in the market.” said Tom Silk, Chief Executive Officer at WorkStride. “By partnering with BrandMuscle, we’re able to leverage a leading through-channel marketing automation platform to strengthen our own solution, and further propel the success of countless incentive programs. We’re ecstatic about this opportunity and the impact it will have on our customers’ ability to optimize channel program performance and revenue.”

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