The leader in marketing technology and services for Microsoft Dynamics adds leading data management and intelligence solutions for customers, partners

ClickDimensions and InsideView announced a partnership that will enable Microsoft Dynamics users to build a larger, higher-quality pipeline of potential customers and engage existing customers with more relevant content. The partnership brings together the leading marketing automation and data management and intelligence providers for Microsoft Dynamics to improve marketing performance and efficiency in an unrivaled way through data cleansing and enrichment solutions.

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According to a recent report, 71 percent of respondents rank CRM data quality as a very high priority. InsideView’s data management solution helps customers address this need by automating processes such as lead enrichment, data cleansing, email validation, lead-to-account mapping, family trees and account assignments to ensure that customer data is always as complete, current and relevant as possible. The solution also provides analytics and rich visualizations so companies can actively monitor and improve their data health. With InsideView’s continually refreshed, detailed data about markets, companies and buyers, along with insights and connections, revenue teams know exactly who to target, why and when to reach out, and how to connect.

Through this partnership, ClickDimensions will offer organizations the insights they need to find and engage prospects more effectively, the tools they need for targeting intelligently, and the ability to automatically clean, enrich, and manage Microsoft Dynamics 365 company and contact data.

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“Given the state of the world today, finding new customers is now more than just a growth driver, it is a matter of survival as businesses seek to replace revenue from customers that have pulled back or gone out of business,” explains Mike Dickerson, CEO of ClickDimensions. “In addition to finding new prospects, businesses need to be even more relevant. Buyers expect the same level of personalization and relevance from B2B interactions as B2C, and that requires complete and accurate data. Our partnership with InsideView will enable our customers to ensure their data is always fresh and always current.”

As a result of the partnership with InsideView, ClickDimensions will launch a broad product suite of data cleansing and enrichment tools over the next few months. This is an important next step for the company in its expanding marketing cloud which helps marketers create amazing experiences that drive growth and engagement.

“The velocity of change in customer data is unprecedented in today’s business environment, and many companies can’t keep up. InsideView helps companies keep data accurate, refreshed and actionable so they can focus on customers and revenue,” says Umberto Milletti, CEO, InsideView. “Combined with their marketing automation solutions, ClickDimensions customers will have the tools and intelligence they need to manage their customer data and target and engage the right buyers. The partnership is a great match for B2B companies using Microsoft Dynamics.”

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