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Larry Mieldezis Joins ClickDimensions as Chief Technology Officer

Industry-honored executive advances organization’s vision for data-driven technology innovation, operational excellence and organizational growth ClickDimensions, the leader in marketing for Microsoft Dynamics, announced that Larry Mieldezis has joined the company as Chief Technology Officer. A veteran leader and honored executive in the technology industry, Mieldezis will oversee ClickDimensions’ technology strategy and execution, ensuring the company continues to develop the most innovative and effective marketing…

ClickDimensions Launches Intelligent Dashboards, Powered by Sweetspot

New Marketing Analytics Offering Brings Enterprise-Quality Reporting Capabilities to Businesses of All Sizes That Utilize Microsoft Dynamics ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics, announced that the company has launched ClickDimensions Intelligent Dashboards. ClickDimensions acquired Sweetspot, a marketing intelligence platform, in the first quarter of 2019 and is now launching a groundbreaking marketing analytics solution which democratizes this technology, making…

ClickDimensions Announces 2019 Top-Performing Partner Awards

Marketing technology leader recognizes three Microsoft Dynamics 365 partner companies for outstanding partner year performance in new awards program ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics 365, announced the winners of the company’s 2019 top-performing partner awards. The new annual awards will align with ClickDimensions’ partner year and will honor Dynamics 365 partner companies from around the globe in three categories. Marketing Technology News: Brave Expands…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

Acquisition Will Allow the Leading Marketing Automation Provider for Microsoft Dynamics 365 to Provide Robust Data Intelligence Built by Marketers, for Marketers ClickDimensions announced that the company is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a leader in the marketing dashboard space. With the addition of a marketing dashboard that is purpose-built for marketers, ClickDimensions customers will have easy, on-demand access to analyze and optimize campaign, channel…

ClickDimensions to Expand to Microsoft Azure Region in Canada in Response to Market Demand

Company to Accelerate Digital Transformation for Microsoft Dynamics 365 Customers with Launch in Canada ClickDimensions, a leader in marketing for Microsoft Dynamics 365, announce the next step in the company’s continued global growth with the new expansion of services delivered from the Microsoft Azure region in Canada. The ClickDimensions marketing platform is hosted in Microsoft Azure regions around the globe and, in response to market demand from both customers and partners, the company has expanded hosting to include…

360Quadrants Releases Quadrant of Best Marketing Automation Software Vendors

Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and…

How Managed Execution Services Help Marketers Yield Better Results

With the ever-changing digital landscape, marketing teams today are increasingly relying on technology to help them achieve their goals. In fact, a recent report by Conductor reveals that 43 percent of marketers use between six and 10 MarTech solutions at any given time to support marketing initiatives. While Marketing Technology, specifically Marketing Automation, provides many important benefits to marketing teams, technology alone can’t solve the needs of modern marketers. Too often, the technology isn’t utilized to…

MarTech Interview with Daniel Kushner, CEO, Oktopost

"A/B testing will be a thing of the past since AI will learn what are the most effective results and recommend the right course of action." Tell us about your role and journey into Social Media Marketing. What inspired you to start a Social Media Monitoring company? In my previous role, I was the VP Marketing of Nolio, an application release automation company. All the demand gen channels we were using were measurable — all but one: organic social. I was reporting to the CEO, and he always asked me the same question:…

20 Hot Brands on the Social Media Monitoring RADAR – Part II

Martech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint ‘Social Media Monitoring is all about finding out the buzz about your brand. It’s a lot of data collation and extracting meaningful insights in order to decide the direction in which a business has to be driven. This process happens via Social Media Monitoring tools and is not restricted to Social Media only. It also involves crawling into every nook and corner of the internet that can host data.’ Social Media Monitoring…

The Funnel Isn’t a Funnel: Embracing the Way Businesses Buy and the Changing Role of B2B Sales

For most B2B companies, the sales process and funnel has not changed much in the past few decades. Sure, there is a bit more sophistication around the top of the funnel with web visitors, marketing capture leads, marketing qualified leads and sales accepted leads — but the funnel still represents a linear path through a set of stages. While the funnel may not have changed, the way B2B companies actually buy has changed and today’s most effective B2B companies have revised their sales approach to match the actual process that…

Oktopost Becomes a HubSpot Connect Certified Partner

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data Oktopost, the only social media management platform for B2B enterprises, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Oktopost to supercharge its inbound marketing programs by introducing a new set of social engagement data to its customers. With the Oktopost integration, HubSpot users…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…