New Marketing Analytics Offering Brings Enterprise-Quality Reporting Capabilities to Businesses of All Sizes That Utilize Microsoft Dynamics
ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics, announced that the company has launched ClickDimensions Intelligent Dashboards. ClickDimensions acquired Sweetspot, a marketing intelligence platform, in the first quarter of 2019 and is now launching a groundbreaking marketing analytics solution which democratizes this technology, making it accessible to businesses of any size.
ClickDimensions Intelligent Dashboards, which is powered by the Sweetspot marketing intelligence platform, is a comprehensive set of pre-built marketing dashboards that integrate marketing data sources with CRM and sales data to provide a complete picture of marketing and sales performance and measure KPIs to track revenue impact. This solution helps marketers understand what is working and what isn’t by providing a holistic view of sales and marketing performance across all activities so they can see what channels, tactics and campaigns are driving revenue and driving it most efficiently.
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Marketers today have access to more technology and more data than ever before, but still struggle to understand what activities are driving results and to effectively and meaningfully report on the impact their efforts have on revenue and sales pipeline. Historically, adoption of marketing intelligence platforms has been limited to agencies and large enterprises, primarily due to the required resources and skills as well as the high price point. To build this type of solution with traditional business intelligence tools would require seven different skillsets and well over 1,500 development hours.
ClickDimensions Intelligent Dashboards provides an easy and affordable new alternative. Intelligent Dashboards is instant-on with no implementation project, with all upgrades and integration maintenance included. This all comes at a price that allows small- and mid-sized businesses access to enterprise-class marketing intelligence that has been out of reach until now.
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“Having a single view of which sales and marketing activities are driving results is a significant challenge for marketers today, particularly for those that don’t work for enterprise-level businesses. With ClickDimensions Intelligent Dashboards, we aim to solve that challenge for all marketers, regardless of the size of their organization,” said ClickDimensions CEO, Mike Dickerson. “With the new Intelligent Dashboards, ClickDimensions adds the next critical component in our marketing cloud, which is the only complete marketing solution for Microsoft Dynamics. We are the leader in marketing technology for Dynamics because our focus has always been on ensuring that Microsoft Dynamics marketers have the most innovative tools at their disposal to achieve marketing success, and we are confident that this new marketing analytics offering builds on that legacy in a way that is unrivaled in the industry.”
Within ClickDimensions Intelligent Dashboards, customers will have access to 12 marketing and sales dashboards designed by marketing, sales and IT experts, tracking more than 150 best practice KPIs across their marketing automation, CRM, web, social and advertising channels all available in less than 24 hours from first login.
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Now in private preview, Intelligent Dashboards will be generally available to all ClickDimensions and Microsoft Dynamics customers later in Q4 2019.