There was plenty of action at the Oracle Modern CX. Today, the action got quicker with new updates being announced for the Oracle Customer Experience (CX) Cloud Suite. The addition of a host of new innovations is aimed at helping customer service, commerce, sales, and marketing professionals accommodate the dynamic expectations of modern-day customers. The innovations include enhancements in AI-based applications, video, voice, search, and data analytics to help the connected substratum of digital enterprise.

Today, customer expectations continue to topple CX even though there’s a strong focus on customers.

• CX performance of 30% of companies is expected to recede which will, in turn, lead to net losses (Forrester)

This is where the Oracle CX Cloud Suite enables users in easy navigation through the complexities and quick adoption of the announced innovations. This will help users make advancements in their careers and deliver CX which is in tandem with the tangible, predictable business results.

Des Cahill, Head CX Evangelist and VP, Oracle, spoke to us just before the premier Oracle event. He said, “Marketing is rapidly evolving from just being a creative process to being a data-driven process.”

Regarding the latest announcement, Des added, “While the challenges we all face are a little different from department to department or company to company, the common theme for all customer experience professionals is how to lead change, not just react to it.”

According to Des, technology alone can’t be considered as an answer to manage the mentioned wave of change. He believes that Oracle is focused on helping its customers eliminate the barriers that limit their employees in delivering epic CX.

“The latest innovations within Oracle CX Cloud Suite will empower marketing, sales, commerce, and customer service professionals to lead the changes and advance their careers,” Des said.

Also Read: Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

Here’s a brief of some of the innovations announced for the Oracle CX Cloud Suite.

Innovations in Marketing:

• Behavioral insights in real time
• A scalable, powerful platform for loyalty management
• AIM orchestration
• Ad optimization
• Improved campaigns

Innovation in Sales:

• New AI-based sales capabilities
• AI-powered deal management
• Capabilities for complex quotas in territory management
• Virtual assistant for sales
• Dashboards to monitor campaign effectiveness

Innovation in Commerce:

• AI-powered search capabilities
• AI-powered customer acquisition capabilities
• Integrations for ISV partner networks

Innovations in Customer Service:

• Virtual assistant
• Video chat

The Oracle CX Cloud Suite is a part of Oracle Cloud Applications which accredits organizations in taking a more intelligent approach to managing CX and initiatives revolving around transformation. The suite allows customers to ease IT complexity, achieve tangible and predictable business results, and most importantly, deliver innovative CX. All of this is made possible through a platform that combines data, experiences, and results.

Also Read: Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting