Author

Abhinandan Ghosh

Abhinandan, an E&I engineer and MBA had an innate enthusiasm for all things tech since his early days. That blended with his penchant towards writing definitive, consummate content to brew a heavy career concoction of unsurpassed high. Ever since, he has embraced content regimes across business precincts such as industrial automation, events, ecommerce, IT, and now, martech. He is an aficionado of all sub-genres of Trance music, an ardent culinary peregrine, and loves backpacking trips.

Sales & Marketing

Cloud Propulsion Makes SaaS Soar

Abhinandan Ghosh May 3, 2018 0

SaaS Models Are Now An Established Technology Across Most Organizational Functions Currently, we are witnessing a huge deluge of business information, leaving them with no scope to slow down or surge ahead. Testimony to this…
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CRM

Everyware™ Introduces Innovative, Next-Level Text Messaging Solution at ARDA World Convention

Abhinandan Ghosh May 3, 2018 0

Everyware’s Two-Way Text Communication Enhances All Levels Of Customer Service, Creating Personalized Interaction At All Stages Of The Vacation Experience Everyware, Inc., an Austin-based company transforming payment processing and…
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Analytics

Data 101 to Set Your Data-Driven Marketing Ablaze

Abhinandan Ghosh May 2, 2018 0

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data collection and data analytics to drive us away from silos. For CMOs and their teams, data-driven marketing is the…
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Social

How to Champion B2B Social Selling and Deliver ROI

Abhinandan Ghosh May 1, 2018 2

Have you heard the story of that B2C salesperson who could sell a ski jacket to a salt miner from the Danakil Desert in Ethiopia? Does not happen anymore, right? For long, B2B sellers relied on a hit-and-miss rule of the thumb -- making ‘n’…
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Marketing Attribution

Marketo Acquires Bizible for Refined Marketing Attributions and Accurate ROIs

Abhinandan Ghosh Apr 30, 2018 1

Bizible's Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs The space of engagement platforms and B2B marketing performance management will not be the same again. MarTech RADAR 150…
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Customer Experience Management

Sprinklr Unveils Intuition, an AI-Powered Potential Game Changer for Social Media Management

Abhinandan Ghosh Apr 27, 2018 0

The AI sphere for marketers keeps getting bigger and better by the day. Customer Experience Management (CXM) platform Sprinklr, has announced Sprinklr Intuition, a set of AI capabilities that addresses the top-most challenge brands face in…
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B2B Commerce

Marketo Accelerate Evolves Further with Addition of Socedo

Abhinandan Ghosh Apr 27, 2018 0

Socedo Moves from Being LaunchPoint Technology Partner To Joining the Marketo Accelerate Ecosystem Socedo, a social media demand generation for B2B marketers is the newest addition to the Marketo Accelerate ecosystem. This creative…
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Sales & Marketing

5 Disruptive Trends in Martech in 2018

Abhinandan Ghosh Apr 27, 2018 0

In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in…
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Staff Writers

How to Surf the AI Wave to Empower Digital Platforms

Abhinandan Ghosh Apr 26, 2018 0

The more we dig into AI, the crazier it gets. The business value it brings remains unfathomable despite the convincing rate of its adoption across various industrial domains and social segments. Digital platforms are a classic example of…
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Mobile

Why it’s Time for a Mobile Email Strategy, and How to Get It Cracking

Abhinandan Ghosh Apr 25, 2018 0

Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives We’ve heard and read a number of theories about email marketing over the years. Since mobile has emerged to be the…
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Marketing Automation

Surfing the Marketing Automation Tide in 2018

Abhinandan Ghosh Apr 24, 2018 0

In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the size and nature of the business. Opinions could vary on how mature modern marketing automation tools…
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Customer Experience Management

Mobile CX Trends: Time for Marketers to Press for More Control

Abhinandan Ghosh Apr 23, 2018 0

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging,…
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Social Media Marketing

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Abhinandan Ghosh Apr 20, 2018 1

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore on Pinterest. Going by modern standards of Pinterest…
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Staff Writers

How to Nail Your Customer Loyalty Program

Abhinandan Ghosh Apr 19, 2018 2

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting…
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Sales & Marketing

Bigger and More Powerful: Watch out for the New AT&T Channel Sales Event in November

Abhinandan Ghosh Apr 18, 2018 0

The Official Announcement of Fusion by AT&T Partner Solutions Was Made in Las Vegas at the Channel Partners Conference & Expo Channel sales are a vital facet of organizational revenues and affiliate programs. The buzz around the…
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Marketing Clouds

CX And AI In Harmony: Oracle CX Cloud Suite To Deliver AI-Powered CX

Abhinandan Ghosh Apr 10, 2018 0

There was plenty of action at the Oracle Modern CX. Today, the action got quicker with new updates being announced for the Oracle Customer Experience (CX) Cloud Suite. The addition of a host of new innovations is aimed at helping customer…
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Staff Writers

The Art and Science of Retargeting for Marketers in 2018

Abhinandan Ghosh Apr 10, 2018 1

This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods Exigencies are aplenty. The customers visit your product page but do not…
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Content Management

Adobe Draws the Curtains on Adobe Muse: Now What?

Abhinandan Ghosh Apr 9, 2018 0

Tech Support for Users Available Until 19 May 2019 After Which No Further Features Will Be Developed for Adobe Muse At the Adobe Summit 2018, we witnessed a flurry of new announcements in marketing and sales technologies. With the dawn…
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Staff Writers

How to Build Context-Based Email Lists Using Social Media

Abhinandan Ghosh Apr 6, 2018 0

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and…
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Apps for Business

123FormBuilder Launches Its Mobile App And Offline Forms

Abhinandan Ghosh Apr 5, 2018 0

Mobile App Has Cross-OS Functionality That Allows Users to Upload Files and Photos or Submits Forms Even Without Network Coverage 123FormBuilder, a platform for creating online forms, has announced the launch of its new mobile app…
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