Abhinandan, an E&I engineer and MBA had an innate enthusiasm for all things tech since his early days. That blended with his penchant towards writing definitive, consummate content to brew a heavy career concoction of unsurpassed high. Ever since, he has embraced content regimes across business precincts such as industrial automation, events, ecommerce, IT, and now, martech. He is an aficionado of all sub-genres of Trance music, an ardent culinary peregrine, and loves backpacking trips.
SaaS Models Are Now An Established Technology Across Most Organizational Functions
Currently, we are witnessing a huge deluge of business information, leaving them with no scope… Read More...
Everyware’s Two-Way Text Communication Enhances All Levels Of Customer Service, Creating Personalized Interaction At All Stages Of The Vacation Experience
Everyware, Inc., an… Read More...
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data collection and data analytics to drive us away from silos.… Read More...
Have you heard the story of that B2C salesperson who could sell a ski jacket to a salt miner from the Danakil Desert in Ethiopia? Does not happen anymore, right? For long, B2B sellers… Read More...
Bizible's Acquisition by Marketo Enables Marketers to Make Smarter Investments and Achieve Better Marketing ROIs
The space of engagement platforms and B2B marketing performance… Read More...
The AI sphere for marketers keeps getting bigger and better by the day. Customer Experience Management (CXM) platform Sprinklr, has announced Sprinklr Intuition, a set of AI… Read More...
Socedo Moves from Being LaunchPoint Technology Partner To Joining the Marketo Accelerate Ecosystem
Socedo, a social media demand generation for B2B marketers is the newest addition… Read More...
In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in… Read More...
The more we dig into AI, the crazier it gets. The business value it brings remains unfathomable despite the convincing rate of its adoption across various industrial domains and social… Read More...
Mobile Email Strategy Is About How A Brand Leverages The Potential Of Mobiles, Which Are In Essence Digital Swiss Knives
We’ve heard and read a number of theories about email… Read More...
In the foreseeable future, Marketing Automation would continue to remain a staple technology for every marketing team, irrespective of the size and nature of the business. Opinions… Read More...
To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers.
Customer Experience (CX) is the top priority for brand marketers in the digital age.… Read More...
Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore… Read More...
Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise
Today, customers are way closer to their preferred brands than they were… Read More...
The Official Announcement of Fusion by AT&T Partner Solutions Was Made in Las Vegas at the Channel Partners Conference & Expo
Channel sales are a vital facet of… Read More...
There was plenty of action at the Oracle Modern CX. Today, the action got quicker with new updates being announced for the Oracle Customer Experience (CX) Cloud Suite. The addition of a… Read More...
This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C Marketer, as Initial Audience Targeting Methods
Exigencies are aplenty.… Read More...
Tech Support for Users Available Until 19 May 2019 After Which No Further Features Will Be Developed for Adobe Muse
At the Adobe Summit 2018, we witnessed a flurry of new… Read More...
Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion
Social media continues to be the most innovative channel for… Read More...
Mobile App Has Cross-OS Functionality That Allows Users to Upload Files and Photos or Submits Forms Even Without Network Coverage
123FormBuilder, a platform for creating online… Read More...
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